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Hannover 96 Fanartikel

Fail

Shoppers spend an estimated $25K a year here, so Hannover 96 Fanartikel is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€25K/yr145K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
48%top-5 click share · 12 brands · 63 sellers

Flapen Score

Hannover 96 Fanartikel against its category

The dotted line is the Fashion average. Past it, Hannover 96 Fanartikel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hannover 96 Fanartikel market on Amazon at a glance

Shoppers on Amazon Germany searched for Hannover 96 Fanartikel 145K times last year and spent an estimated €25K. The top 5 brands take 92% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
0.6%
Market size, estimated
€25Ka year
Top search term
hannover 9671K searches a year

02 · Price

A sale here is worth €30.01.

Listings sell for €30.01 on average, from €4.22 to €75.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €30.01 that is €0 to €3K a year per listing.

Average price
€30.01inside the $15 to $100 sweet spot
Price range
€4.22–€75.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #2,392 within Kleidung für spezielle Anlässe. It carries 37 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
28%
Out of stock, average day
18.0%
Average rank
#2,392in Kleidung für spezielle Anlässe
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
37per listing
Listings tracked
36

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hannover 96 Fanartikel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

63

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

6%

  • Brand 126%
  • Brand 225%
  • Brand 323%
  • Brand 413%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (6 brands, 6%)

Demand

Hannover 96 Fanartikel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJun

Peak months: May, Dec · busiest ÷ quietest = 3.8× · 7 of 12 months tracked

Search terms

Top Hannover 96 Fanartikel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hannover 9671K/yr
  • hannover 96 fanartikel55K/yr
  • hannover 96 trikot19K/yr

Reviews and returns

What reviews say buyers love and hate about Hannover 96 Fanartikel

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Spaß/Unterhaltungserlebnis”
50%of negative reviews mention “Materialqualität”
0.6%of orders come back
“Material gefällt mir gar nicht”
A buyer, on “Materialqualität”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Hannover 96 Fanartikel questions

Answered from the same tracked data.