Is Handtasche Mädchen profitable to sell on Amazon Germany?

Flapen scores Handtasche Mädchen 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €54K a year across 31 tracked products. 0 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -2.6% in the last 90 days.

How competitive is the Handtasche Mädchen niche on Amazon Germany?

20 brands and 54 sellers compete in Handtasche Mädchen on Amazon Germany. The top 5 Handtasche Mädchen products take 62% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Handtasche Mädchen?

Handtasche Mädchen buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Materialqualität. An estimated 2.9% of orders come back.

When does demand for Handtasche Mädchen peak?

Search demand for Handtasche Mädchen on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Handtasche Mädchen niche?

Handtasche Mädchen sells for €11.04 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.15 to €22.82. The average product has 413 reviews, the count a new listing must catch up to.

Handtasche Mädchen

Fail

Buyers convert on only 0.8% of searches, so Handtasche Mädchen is a Fail.

Flapen Score: 37
37 / 100Ranks 2,173 of 2,560 Fashion niches · −9 vs the category median of 46
Market size: €54K/yr629K searches / yr
90-day growth: -2.6%search demand this quarter
Competition: 62%top-5 click share · 20 brands · 54 sellers

Flapen Score

Handtasche Mädchen against its category

The dotted line is the Fashion average. Past it, Handtasche Mädchen is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Handtasche Mädchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Handtasche Mädchen 629K times last year and spent an estimated €54K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months: 629K
Growth, 90 days vs prior 90: -2.6%
Conversion, latest week: 0.8%
Market size, estimated: €54Ka year
Peak month: December2.7× the quietest month
Top search term: handtasche mädchen70K searches a year

02 · Price

A sale here is worth €11.04.

Listings sell for €11.04 on average, from €4.15 to €22.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €11.04 that is €1K to €3K a year per listing.

Average price: €11.04under the $15 to $100 sweet spot
Price range: €4.15–€22.82
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #79 within Handtaschen. It carries 413 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 74%
Prime listings: 100%
Out of stock, average day: 7.6%
Average rank: #79in Handtaschen
Average rating: 4.36 starsAmazon Germany average 4.37 stars
Average reviews: 413per listing
Listings tracked: 31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 0Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Handtasche Mädchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 89%

Open market

18%

Brand 127%
Brand 220%
Brand 319%
Brand 46%
Brand 55%
Brand 64%

Demand

Handtasche Mädchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Handtasche Mädchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

handtasche mädchen70K/yr +2.3%0.4% conv.
umhängetasche mädchen57K/yr -3.4%0.1% conv.
handtasche teenager mädchen58K/yr -7.8%0.1% conv.
tasche mädchen39K/yr +6.1%0.3% conv.
schmuck mädchen35K/yr -10.6%0.4% conv.
mädchen tasche28K/yr +6.3%0.4% conv.
kinderschmuck37K/yr -10.6%0.9% conv.
kinder handtasche29K/yr +35.3%0.2% conv.
mädchen handtasche29K/yr -10.6%0.6% conv.
umhängetasche kinder24K/yr +4.1%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Handtasche Mädchen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Qualität insgesamt”

2.9%of orders come back

“Hab aufgrund des Preises natürlich keine Qualität erwartet”

A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Handtasche Mädchen questions

Answered from the same tracked data.

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