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Handball Socken

Fail

Demand is soft, at -26.6% this quarter, so Handball Socken is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€87K/yr210K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
29%top-5 click share · 20 brands · 114 sellers

Flapen Score

Handball Socken against its category

The dotted line is the Fashion average. Past it, Handball Socken is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handball Socken market on Amazon at a glance

Shoppers on Amazon Germany searched for Handball Socken 210K times last year and spent an estimated €87K. The top 5 brands take 85% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
3.4%
Market size, estimated
€87Ka year
Top search term
hummel socken82K searches a year

02 · Price

A sale here is worth €12.24.

Listings sell for €12.24 on average, from €4.96 to €33.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €12.24 that is €1K to €3K a year per listing.

Average price
€12.24under the $15 to $100 sweet spot
Price range
€4.96–€33.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #596 within Jungen. It carries 1,583 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
2.6%
Average rank
#596in Jungen
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,583per listing
Listings tracked
76

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Handball Socken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

114

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

29%

Top 20: 59%

Open market

13%

  • Brand 168%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 13%)

Demand

Handball Socken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0× · 10 of 12 months tracked

Search terms

Top Handball Socken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hummel socken82K/yr
  • handball socken25K/yr
  • kempa socken21K/yr
  • hummel socken herren 43-4611K/yr
  • hummel socken damen 39-4212K/yr
  • socken hummel7K/yr
  • handball socken kinder8K/yr
  • hummel socken kinder 35-388K/yr
  • hummel socken kinder7K/yr
  • handball socken herren7K/yr

Reviews and returns

What reviews say buyers love and hate about Handball Socken

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
1.6%of orders come back
“Mangelnde Qualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Handball Socken questions

Answered from the same tracked data.