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Halstücher

Fail

The top 5 brands take 100% of clicks, so Halstücher is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€41K/yr192K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
47%top-5 click share · 5 brands · 11 sellers

Flapen Score

Halstücher against its category

The dotted line is the Fashion average. Past it, Halstücher is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halstücher market on Amazon at a glance

Shoppers on Amazon Germany searched for Halstücher 192K times last year and spent an estimated €41K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
0.5%
Market size, estimated
€41Ka year
Peak month
November2.3× the quietest month
Top search term
puma workwear herren67K searches a year

02 · Price

A sale here is worth €41.52.

Listings sell for €41.52 on average, from €6.27 to €83.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €41.52 that is €0 to €4K a year per listing.

Average price
€41.52inside the $15 to $100 sweet spot
Price range
€6.27–€83.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #72 within Arbeitskleidung & Uniformen. It carries 1,818 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
13%
Out of stock, average day
6.7%
Average rank
#72in Arbeitskleidung & Uniformen
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,818per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Halstücher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

0%

  • Brand 192%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 51%

Demand

Halstücher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Halstücher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puma workwear herren67K/yr
  • puma arbeitshose herren48K/yr
  • puma workwear26K/yr
  • halstücher27K/yr
  • puma arbeitshose10K/yr
  • halstücher für herren9K/yr
  • halstuch herren baumwolle5K/yr

Reviews and returns

What reviews say buyers love and hate about Halstücher

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Qualität insgesamt”
2.3%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Halstücher questions

Answered from the same tracked data.