Is Halstuch profitable to sell on Amazon Germany?

Flapen scores Halstuch 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €68K a year across 60 tracked products. 0 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -63.5% in the last 90 days.

How competitive is the Halstuch niche on Amazon Germany?

17 brands and 32 sellers compete in Halstuch on Amazon Germany. The top 5 Halstuch products take 31% of clicks, and the top 5 brands take 66%.

What do buyers complain about in Halstuch?

Halstuch buyers on Amazon Germany complain most about Gesamtgröße, Dicke, and Materialqualität. An estimated 2.4% of orders come back.

When does demand for Halstuch peak?

Search demand for Halstuch on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 17.0× the quietest.

What does it cost to enter the Halstuch niche?

Halstuch sells for €11.63 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.00 to €20.92. The average product has 1,147 reviews, the count a new listing must catch up to.

Halstuch

Fail

Demand is soft, at -63.5% this quarter, so Halstuch is a Fail.

Flapen Score: 41
41 / 100Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size: €68K/yr531K searches / yr
90-day growth: -63.5%search demand this quarter
Competition: 31%top-5 click share · 17 brands · 32 sellers

Flapen Score

Halstuch against its category

The dotted line is the Fashion average. Past it, Halstuch is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Halstuch market on Amazon at a glance

Shoppers on Amazon Germany searched for Halstuch 531K times last year and spent an estimated €68K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months: 531K
Growth, 90 days vs prior 90: -63.5%
Conversion, latest week: 1.1%
Market size, estimated: €68Ka year
Peak month: December17.0× the quietest month
Top search term: loop schal damen287K searches a year

02 · Price

A sale here is worth €11.63.

Listings sell for €11.63 on average, from €6.00 to €20.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €11.63 that is €1K to €3K a year per listing.

Average price: €11.63under the $15 to $100 sweet spot
Price range: €6.00–€20.92
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #206 within Accessoires. It carries 1,147 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 15.8%
Average rank: #206in Accessoires
Average rating: 4.47 starsAmazon Germany average 4.37 stars
Average reviews: 1,147per listing
Listings tracked: 60

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 10
Successful launches: 0Amazon's first-year sales bar
Average brand age: 54 months

Products

Top Halstuch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

31%

Top 20: 64%

Open market

27%

Brand 121%
Brand 216%
Brand 313%
Brand 49%
Brand 57%
Brand 67%

Demand

Halstuch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 17.0×

Search terms

Top Halstuch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

loop schal damen287K/yr -70.6%0.7% conv.
loop schal53K/yr -57.8%0.4% conv.
loop schal damen dünn10K/yr -29.6%0.7% conv.
loopschal33K/yr -59.0%0.6% conv.
loopschal damen leicht8K/yr -50.1%0.5% conv.
loop damen22K/yr -51.9%0.4% conv.
loop schal damen sommer leicht7K/yr +107.2%0.6% conv.
cecil loop schal damen9K/yr -50.0%0.2% conv.
loop schal damen baumwolle13K/yr -64.7%0.6% conv.
rundschal damen13K/yr -67.4%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Halstuch

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Wärme”

16%of negative reviews mention “Gesamtgröße”

2.4%of orders come back

“Etwas eng im Durchmesser”

A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Halstuch questions

Answered from the same tracked data.

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