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Halloween Schmuck

Fail

The top 5 products take 100% of clicks, so Halloween Schmuck is a Fail.

Flapen Score
22
22 / 100
Ranks 2,526 of 2,560 Fashion niches · −24 vs the category median of 46
Market size
€5K/yr111K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
100%top-5 click share · 5 brands · 15 sellers

Flapen Score

Halloween Schmuck against its category

The dotted line is the Fashion average. Past it, Halloween Schmuck is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Schmuck market on Amazon at a glance

Shoppers on Amazon Germany searched for Halloween Schmuck 111K times last year and spent an estimated €5K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
0.9%
Market size, estimated
€5Ka year
Peak month
October123.7× the quietest month
Top search term
halloween ohrringe34K searches a year

02 · Price

A sale here is worth €5.05.

Listings sell for €5.05 on average, from €3.68 to €5.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €5.05 that is €0 to €505 a year per listing.

Average price
€5.05under the $15 to $100 sweet spot
Price range
€3.68–€5.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€505
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 40.0% of listings are out of stock. The average listing ranks #2,637 within Bijouterie. It carries 44 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
40%
Out of stock, average day
40.0%
Average rank
#2,637in Bijouterie
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
44per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Halloween Schmuck products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 128%
  • Brand 226%
  • Brand 326%
  • Brand 413%
  • Brand 57%

Demand

Halloween Schmuck search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 123.7×

Search terms

Top Halloween Schmuck search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween ohrringe34K/yr
  • halloween schmuck31K/yr
  • ohrringe halloween17K/yr
  • halloween ohrringe damen10K/yr
  • schmuck halloween4K/yr
  • halloween schmuck damen8K/yr
  • kürbis ohrringe4K/yr
  • halloween ohrringe kinder4K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Schmuck

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Qualität insgesamt”
2.8%of orders come back
“Total billig”
A buyer, on “Qualität insgesamt”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Halloween Schmuck questions

Answered from the same tracked data.