Is hai kostüm profitable to sell on Amazon Germany?

The niche generates €44K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -78.1%. Flapen's verdict: Skip it (37/100).

How competitive is the hai kostüm niche?

13 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in hai kostüm?

Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Funktionalität insgesamt. The return rate is 7.8% — above our launch gate.

When does demand for hai kostüm peak?

Demand peaks in Jan–Feb–Oct; the busiest month runs 13.6× the quietest.

What does it cost to enter the hai kostüm niche?

Listings span €17.42–€33.76; the average listing price is €25.83 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.

hai kostüm

Skip it

Soft demand (-78.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€25.83

avg listing price — sweet spot $15–$100

Price range

Incredible€17.42–€33.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great358.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Market size

Bad€44K

€44K/yr · 107K searches

Growth

Bad-78.1%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon Germany niche tracking, hai kostüm is a €44K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 37/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hai kostüm market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €39K–€52K; units × avg price
Conversion rate: 1.6%
Avg BSR: #871
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 6.9%
Avg brand age: 39 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

63%

Top 20: 93%

Open market

18%

QUSLLIS24%
FXICH21%
RANSUU14%
AMAMHAHAVA9%
Original Cup7%
OppoSuits6%
Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -78.1% search growth over the last 90 days.

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 13.6×

Open Trend

Top hai kostüm search terms

hai kostüm64K/yr -74.3%1.0% conv.
hai kostüm erwachsene14K/yr -86.0%1.9% conv.
shark costume7K/yr -54.8%1.0% conv.
hai kostüm aufblasbar5K/yr -58.4%2.5% conv.
kostüm hai8K/yr -91.5%1.7% conv.
haikostüm5K/yr -83.2%1.7% conv.
haifisch kostüm5K/yr -85.3%2.1% conv.

All search terms

Top hai kostüm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QUSLLIS Hai Kostüm Hai Decke Marshmallow Decke mit Kapuze Weicher Flanell Onesie Schlafsack Tragbare Decke für Erwachsene Kinder - XL

QUSLLIS€25.714.2★658 rev

FXICH Aufblasbares Hai Kostüm Erwachsene - Funny Blow Up Shark Costume Lustiges Tierkostüm & Verkleidung für Halloween Karneval JGA und Strandparty

FXICH€21.984.1★1,473 rev

RANSUU Hai Onesie Kostüm Shark Relaxo Jumpsuit Erwachsene Pyjama Damen Herren Tier Schlafanzug Weihnachten Karneval Halloween Shayu M

RANSUU€24.324.6★37 rev

AMAMHAHAVA Hai Onesie kostüm für Erwachsene - Halloween Karneval Tier Kostüm Cosplay Schlafanzug Einteiler für Damen und Herren

AMAMHAHAVA€27.824.7★9 rev

Original Cup€25.744.2★1,255 rev

Newest

by launch date

FUNFOCUS Aufblasbare Hai Kostüm Erwachsene Reitbare Luft Kostüme Herren Damen Lustige Karneval Kostüm für Halloween Weihnachten Fasching Partyinflatable shark costume women man

FUNFOCUS€23.9620 rev

8mo ago

chuangminghangqi Pelziger Tier Overall Gemütlicher Erwachsene Einteiler Schlafanzug Winteranzug mit Knopfleiste Hai Kostüme Damen Fasching Kostüm Unisex Ganzkörper Pyjama Mit Kapuze(Hai M)

chuangminghangqi€18.2741 rev

9mo ago

chuangminghangqi Tierkostüm Onesie Gemütlicher Winteranzug Erwachsene Einteiler Schlafanzug Kuscheloverall Damen Flauschig Mit Kapuze Ganzkörper Pyjama Hai Kostüm (Hai XL)

chuangminghangqi€17.4241 rev

9mo ago

AMAMHAHAVA Hai Onesie kostüm für Erwachsene - Halloween Karneval Tier Kostüm Cosplay Schlafanzug Einteiler für Damen und Herren

AMAMHAHAVA€27.829 rev

10mo ago

AMAMHAHAVA Hai Onesie kostüm für Erwachsene - Halloween Karneval Tier Kostüm Cosplay Schlafanzug Einteiler für Damen und Herren

AMAMHAHAVA€29.469 rev

10mo ago

What buyers say about hai kostüm

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis25%

“Super, lustig”

Weiches Gefühl13%

“Weiche und kuschelige Decke”

Komfort insgesamt8%

“Bequeme und kuschelig”

Qualität insgesamt8%

“Super Qualität”

Preis-Leistungs-Verhältnis6%

“Für den Preis absolut okay”

Design insgesamt6%

“Gute Verarbeitung”

Wärme6%

“Sehr weich und warm”

Speicherkapazität6%

“viel Platz drin”

Effizienz6%

“Es funktioniert einwandfrei”

Haltbarkeit3%

“Hält nach 2 Jahren immer noch”

What buyers complain about

Gesamtgröße25%

“Sie fällt tatsächlich klein aus, deshalb eher eine Nummer größer bestellen”

Haltbarkeit25%

“Für einen Tag, mehr nicht”

Funktionalität insgesamt25%

“Sieht nett aus, aber damit kann man nichts mehr machen: nicht mehr Autofahren, nicht mehr Bahn fahren und kaum noch laufen”

Länge25%

“in dem Fall fällt die XL Version etwas kurz aus.”

Top return reasons

Gesamtgröße76%

Qualität insgesamt4%

Länge3%

Defekt Material/Teile2%

Nähen/Finish/Polieren2%

Materialqualität2%

Geruch2%

Funktionalität insgesamt1%

Inflation/Deflation1%

Komfort insgesamt1%

Common questions

Is hai kostüm profitable to sell on Amazon Germany?: The niche generates €44K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -78.1%. Flapen's verdict: Skip it (37/100).
How competitive is the hai kostüm niche?: 13 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in hai kostüm?: Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Funktionalität insgesamt. The return rate is 7.8% — above our launch gate.
When does demand for hai kostüm peak?: Demand peaks in Jan–Feb–Oct; the busiest month runs 13.6× the quietest.
What does it cost to enter the hai kostüm niche?: Listings span €17.42–€33.76; the average listing price is €25.83 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.

hai kostüm

hai kostüm market data

Competition & brand share

Demand & seasonality

Top hai kostüm search terms

Top hai kostüm products on Amazon

Top sellers

Newest

Trending

What buyers say about hai kostüm

What buyers love

What buyers complain about

Top return reasons

Common questions

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