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Hai Kostüm

soft demand (-78.1% this quarter) — Hai Kostüm doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,173 of 2,560 Fashion niches · −9 vs the category median of 46

Market size 11Growth 0Conversion 20Competition 36Returns 15Price range 95Avg price 95Brand share 48Review moat 82Quality gap 76
This niche Category average · 2,560 niches

Is Hai Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hai Kostüm is a €44K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 37/100.

Hai Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -78.1% over the last 90 days and 1.6% of searches end in a purchase.

€44K

revenue / yr

Units sold / yr2K
Search volume / yr-78.1%107K
Conversion rate1.6%
Avg price€25.83

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 18
Top-5 product click share63%
Open market24%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement92%
New entrants (1y)6· 0 succeeded
Avg rating4.3★
Avg reviews358

Top Hai Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

63%

Top 20: 93%

Open market

18%

  • QUSLLIS24%
  • FXICH21%
  • RANSUU14%
  • AMAMHAHAVA9%
  • Original Cup7%
  • OppoSuits6%
  • Open — no brand owns it (7 brands, 18%)

Hai Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR1.6%Products26Brands13Top 5 Brands76%OOS Rate6.9%Rating4.3★Reviews358Avg BSR#871
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 13.6×

Top Hai Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hai kostüm64K/yr
  • hai kostüm erwachsene14K/yr
  • shark costume7K/yr
  • hai kostüm aufblasbar5K/yr
  • kostüm hai8K/yr
  • haikostüm5K/yr
  • haifisch kostüm5K/yr

What reviews say buyers love and hate about Hai Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Spaß/Unterhaltungserlebnis25%

Super, lustig

Weiches Gefühl13%

Weiche und kuschelige Decke

Komfort insgesamt8%

Bequeme und kuschelig

Qualität insgesamt8%

Super Qualität

Preis-Leistungs-Verhältnis6%

Für den Preis absolut okay

What buyers complain about

100% of reviews
Gesamtgröße25%

Sie fällt tatsächlich klein aus, deshalb eher eine Nummer größer bestellen

Haltbarkeit25%

Für einen Tag, mehr nicht

Funktionalität insgesamt25%

Sieht nett aus, aber damit kann man nichts mehr machen: nicht mehr Autofahren, nicht mehr Bahn fahren und kaum noch laufen

Länge25%

in dem Fall fällt die XL Version etwas kurz aus.

Hai Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

7.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
76%
2Qualität insgesamt
4%
3Länge
3%
4Defekt Material/Teile
2%
5Nähen/Finish/Polieren
2%

Common Hai Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hai Kostüm 37/100 on Amazon Germany — Skip it. The niche generates €44K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -78.1% over the last 90 days.
Search demand for Hai Kostüm on Amazon Germany peaks in Jan–Feb–Oct, where the busiest month runs 13.6× the quietest.