Is Haarreif Samt profitable to sell on Amazon Germany?

Flapen scores Haarreif Samt 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €26K a year across 23 tracked products. 0 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +80.8% in the last 90 days.

How competitive is the Haarreif Samt niche on Amazon Germany?

16 brands and 20 sellers compete in Haarreif Samt on Amazon Germany. The top 5 Haarreif Samt products take 60% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Haarreif Samt?

Haarreif Samt buyers on Amazon Germany complain most about Farbe, Empfindlichkeit insgesamt, and Griff. An estimated 10.1% of orders come back, which is high.

When does demand for Haarreif Samt peak?

Search demand for Haarreif Samt on Amazon Germany peaks in Sep–Oct, and the busiest month runs 49.8× the quietest.

What does it cost to enter the Haarreif Samt niche?

Haarreif Samt sells for €8.68 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.07 to €19.49. The average product has 193 reviews, the count a new listing must catch up to.

Haarreif Samt

Fail

Shoppers spend an estimated $26K a year here, so Haarreif Samt is a Fail.

Filters High Returns

Flapen Score: 40
40 / 100Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size: €26K/yr444K searches / yr
90-day growth: +80.8%search demand this quarter
Competition: 60%top-5 click share · 16 brands · 20 sellers

Flapen Score

Haarreif Samt against its category

The dotted line is the Fashion average. Past it, Haarreif Samt is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Haarreif Samt market on Amazon at a glance

Shoppers on Amazon Germany searched for Haarreif Samt 444K times last year and spent an estimated €26K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +80.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months: 444K
Growth, 90 days vs prior 90: +80.8%
Conversion, latest week: 0.7%
Market size, estimated: €26Ka year
Peak month: September49.8× the quietest month
Top search term: dirndl haarreif43K searches a year

02 · Price

A sale here is worth €8.68.

Listings sell for €8.68 on average, from €5.07 to €19.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €8.68 that is €0 to €868 a year per listing.

Average price: €8.68under the $15 to $100 sweet spot
Price range: €5.07–€19.49
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€868
Returns: 10.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.2% of listings are out of stock. The average listing ranks #387 within Schmuck. It carries 193 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 31.2%
Average rank: #387in Schmuck
Average rating: 4.30 starsAmazon Germany average 4.37 stars
Average reviews: 193per listing
Listings tracked: 23

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 0Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Haarreif Samt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

17%

Brand 151%
Brand 210%
Brand 39%
Brand 45%
Brand 54%
Brand 64%
Open — no brand owns it (10 brands, 17%)

Demand

Haarreif Samt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct · busiest ÷ quietest = 49.8×

Search terms

Top Haarreif Samt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dirndl haarreif43K/yr +170.4%0.8% conv.
haarreif dirndl105K/yr +215.7%1.0% conv.
trachten haarreif32K/yr +118.7%0.4% conv.
haarreif geflochten23K/yr +25.2%0.5% conv.
dirndl haarschmuck28K/yr +72.3%0.4% conv.
trachten haarschmuck20K/yr +40.9%0.1% conv.
haarschmuck dirndl11K/yr +241.4%0.2% conv.
haarreifen damen dirndl16K/yr +243.4%1.3% conv.
trachten haarschmuck damen6K/yr +69.6%0.5% conv.
haarreifen geflochten7K/yr -7.2%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Haarreif Samt

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Farbe”

10.1%of orders come back

“Ging nur zurück weil die Farbe nicht passte”

A buyer, on “Farbe”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Haarreif Samt questions

Answered from the same tracked data.

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