Skip to content
50

guess sonnenbrille damen

Worth a look

Shows a sweet-spot price point ($54.07 avg), but weak search conversion (0.7%) keeps it on the watch list.

Market size 13Growth 81Conversion 8Competition 86Returns 17Price range 76Avg price 92Brand share 37Review moat 70Quality gap 52

Avg price

Great€54.07

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Growth

Great+75.5%

90-day search growth — must beat 0% to launch

Price range

Great€11.60–€122.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good715.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Market size

Bad€52K

€52K/yr · 148K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, guess sonnenbrille damen is a €52K/yr Amazon Germany market (148K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

guess sonnenbrille damen market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
€54K–€68K
units × avg price
Conversion rate
0.7%
Avg BSR
#1,379
Page quality
0%
Prime
93%
Sponsored
53%
Out of stock
3.6%
Avg brand age
50 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

60

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

29%

Top 20: 60%

Open market

14%

  • GUESS64%
  • Kapten & Son7%
  • Michael Kors5%
  • Calvin Klein Jeans4%
  • Myiaur4%
  • Tommy Hilfiger3%
  • Open — no brand owns it (13 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.5% search growth over the last 90 days.
15K10KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.6×

Top guess sonnenbrille damen search terms

  • guess sonnenbrille damen70K/yr
  • sonnenbrille damen guess37K/yr
  • michael kors sonnenbrille damen19K/yr
  • sonnenbrille guess damen11K/yr
  • damen sonnenbrille guess6K/yr
  • sonnenbrille damen fossil5K/yr
All search terms

Top guess sonnenbrille damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€1K4%€2K6%€3K8%€4K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about guess sonnenbrille damen

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße20%

“Super Passform”

Qualität insgesamt20%

“Super Qualität”

Form/Stil13%

“Super schöne Sonnenbrille im Retro-Style”

Design insgesamt11%

“Schönes Design”

beworben Vs Tatsächliches Produkt7%

“Genau das habe ich gesucht, super, ich bin sehr zufrieden, vielen Dank, ich habe gleich noch eins bestellt”

Komfort insgesamt7%

“Leicht und bequem zu tragen, ideal für den täglichen Gebrauch”

Preis-Leistungs-Verhältnis7%

“gutes Preis-Leistungs-Verhältnis”

Farbe5%

“Gerade die Farbe Transparent Hazel Brown sieht angenehm dezent aus”

Gewicht leicht3%

“Leicht und bequem zu tragen, ideal für den täglichen Gebrauch”

Materialqualität1%

“ist vom Material doch hochwertiger als ich erst gedacht habe.”

What buyers complain about

Qualität insgesamt25%

“Keine gute Qualität”

Gesamtgröße22%

“Di brile sind sehr klein”

Preis-Leistungs-Verhältnis13%

“Zu teuer”

Schutz7%

“Kein UV Schutz”

Helligkeit/Glanz/Glühen7%

“Zu hell”

Stärke7%

“0 stabil”

Haltbarkeit6%

“Brille nach einem Jahr schon kaputt”

Kratzfestigkeit2%

“Brillenglas ist zerkratzt”

Top return reasons

Gesamtgröße73%
Breite5%
Form/Stil4%
Farbe3%
beworben Vs Tatsächliches Produkt3%
Qualität insgesamt2%
Funktionalität insgesamt2%
Kratzfestigkeit1%
Helligkeit/Glanz/Glühen1%
Preis-Leistungs-Verhältnis1%

Common questions

Is guess sonnenbrille damen profitable to sell on Amazon Germany?
The niche generates €52K/yr across 83 tracked products. 4 of 22 products launched in the last 360 days are still selling. 90-day search growth is +75.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the guess sonnenbrille damen niche?
19 brands and 60 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in guess sonnenbrille damen?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 7.2% — above our launch gate.
When does demand for guess sonnenbrille damen peak?
Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 7.6× the quietest.
What does it cost to enter the guess sonnenbrille damen niche?
Listings span €11.60–€122.67; the average listing price is €54.07 (sweet spot $15–$100). The average incumbent carries 715 reviews — the moat a new listing must climb.