Is Guess Sonnenbrille Damen profitable to sell on Amazon Germany?

Flapen scores Guess Sonnenbrille Damen 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €52K a year across 83 tracked products. 4 of the 22 products launched in the last year cleared the first-year sales bar. Search demand grew +75.5% in the last 90 days.

How competitive is the Guess Sonnenbrille Damen niche on Amazon Germany?

19 brands and 60 sellers compete in Guess Sonnenbrille Damen on Amazon Germany. The top 5 Guess Sonnenbrille Damen products take 29% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Guess Sonnenbrille Damen?

Guess Sonnenbrille Damen buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Preis-Leistungs-Verhältnis. An estimated 7.2% of orders come back, which is high.

When does demand for Guess Sonnenbrille Damen peak?

Search demand for Guess Sonnenbrille Damen on Amazon Germany peaks in Mar–Apr–May–Jun–Jul, and the busiest month runs 7.6× the quietest.

What does it cost to enter the Guess Sonnenbrille Damen niche?

Guess Sonnenbrille Damen sells for €54.07 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €11.60 to €122.67. The average product has 715 reviews, the count a new listing must catch up to.

Guess Sonnenbrille Damen

Maybe

Products sell for $54.07 on average, inside the sweet spot. But buyers convert on only 0.7% of searches, so Guess Sonnenbrille Damen is a Maybe.

Filters High Returns High Price

Flapen Score: 50
50 / 100Top 35% of 2,560 Fashion niches · +4 vs the category median of 46
Market size: €52K/yr148K searches / yr
90-day growth: +75.5%search demand this quarter
Competition: 29%top-5 click share · 19 brands · 60 sellers

Flapen Score

Guess Sonnenbrille Damen against its category

The dotted line is the Fashion average. Past it, Guess Sonnenbrille Damen is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Guess Sonnenbrille Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Guess Sonnenbrille Damen 148K times last year and spent an estimated €52K. The top 5 brands take 83% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months: 148K
Growth, 90 days vs prior 90: +75.5%
Conversion, latest week: 0.7%
Market size, estimated: €52Ka year
Peak month: July7.6× the quietest month
Top search term: guess sonnenbrille damen70K searches a year

02 · Price

A sale here is worth €54.07.

Listings sell for €54.07 on average, from €11.60 to €122.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €54.07 that is €0 to €5K a year per listing.

Average price: €54.07inside the $15 to $100 sweet spot
Price range: €11.60–€122.67
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€5K
Returns: 7.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,379 within Accessoires. It carries 715 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 53%
Prime listings: 93%
Out of stock, average day: 3.6%
Average rank: #1,379in Accessoires
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 715per listing
Listings tracked: 83

04 · Newcomers

4 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 22
Successful launches: 4Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Guess Sonnenbrille Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

29%

Top 20: 60%

Open market

14%

Brand 164%
Brand 27%
Brand 35%
Brand 44%
Brand 54%
Brand 63%
Open — no brand owns it (13 brands, 14%)

Demand

Guess Sonnenbrille Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.6×

Search terms

Top Guess Sonnenbrille Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

guess sonnenbrille damen70K/yr +74.8%0.6% conv.
sonnenbrille damen guess37K/yr +84.7%0.5% conv.
michael kors sonnenbrille damen19K/yr +86.2%0.4% conv.
sonnenbrille guess damen11K/yr +55.3%0.7% conv.
damen sonnenbrille guess6K/yr +40.0%0.3% conv.
sonnenbrille damen fossil5K/yr +74.5%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Guess Sonnenbrille Damen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gesamtgröße”

25%of negative reviews mention “Qualität insgesamt”

7.2%of orders come back

“Keine gute Qualität”

A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Guess Sonnenbrille Damen questions

Answered from the same tracked data.

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