How competitive is the Guess Sonnenbrille Damen niche on Amazon Germany?

19 brands and 60 sellers compete in Guess Sonnenbrille Damen on Amazon Germany. The top 5 Guess Sonnenbrille Damen products take 29% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Guess Sonnenbrille Damen?

Guess Sonnenbrille Damen buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 7.2% — above our launch gate.

What does it cost to enter the Guess Sonnenbrille Damen niche?

Guess Sonnenbrille Damen sells for €54.07 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €11.60–€122.67. The average incumbent carries 715 reviews — the moat a new listing must climb.

Guess Sonnenbrille Damen

Guess Sonnenbrille Damen shows a sweet-spot price point ($54.07 avg), but weak search conversion (0.7%) keeps it on the watch list.

Signals High Returns High Price

Flapen Score

Worth a look

Top 35% of 2,560 Fashion niches · +4 vs the category median of 46

This niche Category average · 2,560 niches

Is Guess Sonnenbrille Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Guess Sonnenbrille Damen is a €52K/yr Amazon Germany market (148K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.

Guess Sonnenbrille Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +75.5% over the last 90 days and 0.7% of searches end in a purchase.

€52K

revenue / yr

Units sold / yr1K

Search volume / yr+75.5%148K

Conversion rate0.7%

Avg price€54.07

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers19 · 60

Top-5 product click share29%

Open market17%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 83 products

Top Guess Sonnenbrille Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GUESS Brille Glänzend Schwarz

Price: €61.18
Rating: 4.4/5
Reviews: 18
Age: 3y ago

GUESS GU7843 shiny rose gold 61

Price: €46.28
Rating: 4.2/5
Reviews: 75
Age: 4y ago

GUESS GU7820 dark havana 56

Price: €55.58
Rating: 4.3/5
Reviews: 46
Age: 4y ago

GUESS GU7908 beige/other 52

Price: €48.25
Rating: 4.4/5
Reviews: 115
Age: 2y ago

GUESS GU7913 gold/other 59

Price: €72.61
Rating: 4.5/5
Reviews: 26
Age: 1y ago

Newest

by launch date

Kapten & Son Sonnenbrille Rome Transparent Hazel Brown | Sonnenbrille Damen Braun mit Sonnen- und UV-Schutz | Für schmale bis mittlere Kopfgrößen | Stylische runde Gläserform | Goldene Akzente

Price: €72.48
Rating: 4.8/5
Reviews: 25
Age: 4mo ago

Myiaur 2er Pack Sonnenbrille Damen Groß Polarisierte Trendige Sonnenbrille mit UV400 Schutz für Autofahren

Price: €21.89
Rating: 4.3/5
Reviews: 65
Age: 7mo ago

Kapten & Son Sonnenbrille Nairobi Crystal Tortoise Brown | Sonnenbrille Damen Braun mit Sonnen- und UV-Schutz | Stylische runde Gläserform | Unisex Sunglasses

Price: €70.88
Rating: 4.2/5
Reviews: 53
Age: 1y ago

Kapten & Son Sonnenbrille Nairobi Transparent Hazel Brown | Sonnenbrille Damen & Herren Braun mit Sonnen- und UV-Schutz | Stylische runde Gläserform | Unisex Sunglasses

Price: €68.77
Rating: 4.2/5
Reviews: 53
Age: 1y ago

GUESS GU7913 gold/other 59

Price: €72.61
Rating: 4.5/5
Reviews: 26
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

29%

Top 20: 60%

Open market

14%

GUESS64%
Kapten & Son7%
Michael Kors5%
Calvin Klein Jeans4%
Myiaur4%
Tommy Hilfiger3%
Open — no brand owns it (13 brands, 14%)

Guess Sonnenbrille Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR0.7%Products83Brands19Top 5 Brands83%OOS Rate3.6%Rating4.4★Reviews715Avg BSR#1,379

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.6×

Top Guess Sonnenbrille Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

guess sonnenbrille damen70K/yr +74.8%0.6% conv.
sonnenbrille damen guess37K/yr +84.7%0.5% conv.
michael kors sonnenbrille damen19K/yr +86.2%0.4% conv.
sonnenbrille guess damen11K/yr +55.3%0.7% conv.
damen sonnenbrille guess6K/yr +40.0%0.3% conv.
sonnenbrille damen fossil5K/yr +74.5%0.8% conv.

What reviews say buyers love and hate about Guess Sonnenbrille Damen

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Gesamtgröße20%

“Super Passform”

Qualität insgesamt20%

“Super Qualität”

Form/Stil13%

“Super schöne Sonnenbrille im Retro-Style”

Design insgesamt11%

“Schönes Design”

beworben Vs Tatsächliches Produkt7%

“Genau das habe ich gesucht, super, ich bin sehr zufrieden, vielen Dank, ich habe gleich noch eins bestellt”

What buyers complain about

89% of reviews

Qualität insgesamt25%

“Keine gute Qualität”

Gesamtgröße22%

“Di brile sind sehr klein”

Preis-Leistungs-Verhältnis13%

“Zu teuer”

Schutz7%

“Kein UV Schutz”

Helligkeit/Glanz/Glühen7%

“Zu hell”

Guess Sonnenbrille Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

7.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

73%

2Breite

3Form/Stil

4Farbe

5beworben Vs Tatsächliches Produkt

Common Guess Sonnenbrille Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guess Sonnenbrille Damen 50/100 on Amazon Germany — Worth a look. The niche generates €52K/yr across 83 tracked products. 4 of 22 products launched in the last 360 days are still selling. Search demand moved +75.5% over the last 90 days.