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Guess Armband Damen

Fail

The top 5 brands take 100% of clicks, so Guess Armband Damen is a Fail.

Flapen Score
31
31 / 100
Ranks 2,395 of 2,560 Fashion niches · −15 vs the category median of 46
Market size
€33K/yr141K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
76%top-5 click share · 2 brands · 45 sellers

Flapen Score

Guess Armband Damen against its category

The dotted line is the Fashion average. Past it, Guess Armband Damen is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guess Armband Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Guess Armband Damen 141K times last year and spent an estimated €33K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
0.6%
Market size, estimated
€33Ka year
Peak month
December3.2× the quietest month
Top search term
guess armband damen39K searches a year

02 · Price

A sale here is worth €37.96.

Listings sell for €37.96 on average, from €25.94 to €69.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €37.96 that is €0 to €4K a year per listing.

Average price
€37.96inside the $15 to $100 sweet spot
Price range
€25.94–€69.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #3,799 within Schmuck. It carries 180 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
4.1%
Average rank
#3,799in Schmuck
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
180per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Guess Armband Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Guess Armband Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Guess Armband Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guess armband damen39K/yr
  • guess kette18K/yr
  • guess armband22K/yr
  • guess armband damen gold10K/yr
  • guess halskette damen8K/yr
  • guess kette silber5K/yr
  • guess armband damen silber6K/yr
  • guess kette damen15K/yr
  • guess armband gold5K/yr
  • armband guess5K/yr

Reviews and returns

What reviews say buyers love and hate about Guess Armband Damen

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Dicke”
4.0%of orders come back
“könnte meiner Meinung nach gerne etwas dicker sein”
A buyer, on “Dicke”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Guess Armband Damen questions

Answered from the same tracked data.