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Gucci

Fail

Buyers convert on only 0.8% of searches, so Gucci is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€63K/yr81K searches / yr
90-day growth
+47.9%search demand this quarter
Competition
29%top-5 click share · 19 brands · 55 sellers

Flapen Score

Gucci against its category

The dotted line is the Fashion average. Past it, Gucci is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gucci market on Amazon at a glance

Shoppers on Amazon Germany searched for Gucci 81K times last year and spent an estimated €63K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+47.9%
Conversion, latest week
0.8%
Market size, estimated
€63Ka year
Peak month
July3.2× the quietest month
Top search term
gucci sonnenbrille damen50K searches a year

02 · Price

A sale here is worth €100.33.

Listings sell for €100.33 on average, from €11.60 to €275.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €100.33 that is €0 to €10K a year per listing.

Average price
€100.33above the $15 to $100 sweet spot
Price range
€11.60–€275.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
7.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,992 within Accessoires. It carries 795 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
95%
Out of stock, average day
0.9%
Average rank
#1,992in Accessoires
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
795per listing
Listings tracked
60

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Gucci products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

55

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

29%

Top 20: 65%

Open market

27%

  • Brand 139%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Gucci search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Gucci search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gucci sonnenbrille damen50K/yr
  • versace sonnenbrille damen9K/yr
  • gucci brille damen8K/yr
  • dolce gabbana sonnenbrille damen6K/yr
  • prada brille damen4K/yr
  • dior sonnenbrille damen4K/yr

Reviews and returns

What reviews say buyers love and hate about Gucci

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Gesamtgröße”
31%of negative reviews mention “Qualität insgesamt”
7.4%of orders come back
“Wirkt sehr günstig”
A buyer, on “Qualität insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gucci questions

Answered from the same tracked data.