Gucci
FailBuyers convert on only 0.8% of searches, so Gucci is a Fail.
- Flapen Score
- 48 / 100Top 42% of 2,560 Fashion niches · +2 vs the category median of 4648
- Market size
- €63K/yr81K searches / yr
- 90-day growth
- +47.9%search demand this quarter
- Competition
- 29%top-5 click share · 19 brands · 55 sellers
Flapen Score
Gucci against its category
The dotted line is the Fashion average. Past it, Gucci is stronger. Inside it, weaker.
Market
The Gucci market on Amazon at a glance
Shoppers on Amazon Germany searched for Gucci 81K times last year and spent an estimated €63K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +47.9%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €63Ka year
- Peak month
- July3.2× the quietest month
- Top search term
- gucci sonnenbrille damen50K searches a year
02 · Price
A sale here is worth €100.33.
Listings sell for €100.33 on average, from €11.60 to €275.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €100.33 that is €0 to €10K a year per listing.
- Average price
- €100.33above the $15 to $100 sweet spot
- Price range
- €11.60–€275.63
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€10K
- Returns
- 7.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,992 within Accessoires. It carries 795 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 95%
- Out of stock, average day
- 0.9%
- Average rank
- #1,992in Accessoires
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 795per listing
- Listings tracked
- 60
04 · Newcomers
3 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Gucci products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gucci Quadratische Sonnenbrille schwarzer Rahmen dunkle GG-Logo goldfarben
- Price
- €145.41
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 4y ago

Gucci Gg0896s Damenbrille (1 Stück) Schwarz/Schwarz/Grau 50
- Price
- €191.26
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 5y ago

DOLCE & GABBANA Damen 0DG4268 501/8G 52 Sonnenbrille Schwarz (Black/Gradient)
- Price
- €119.87
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 10y ago

GUESS GU7908 beige/other 52
- Price
- €48.25
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago

Prada Sonnenbrillen PR 17WS Black/Dark Grey 49/20/145 Damen
- Price
- €223.11
- Rating
- 4.4/5
- Reviews
- 1,109
- Age
- 5y ago
Trending
estimated 90-day click momentum
Lacoste Womens Sunglasses L6053S/N - Black with Lens
- Price
- €99.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Calvin Klein Jeans Womens Sunglasses CKJ25624S - Black with Gradient Smoke Lens
- Price
- €70.70
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 10mo ago

Gucci Damenbrille Schwarz/Schwarz/Grau 58
- Price
- €187.48
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 5y ago

Kapten & Son Sonnenbrille Nairobi Crystal Tortoise Brown | Sonnenbrille Damen Braun mit Sonnen- und UV-Schutz | Stylische runde Gläserform | Unisex Sunglasses
- Price
- €70.88
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 1y ago

Kapten & Son Sonnenbrille Nairobi Transparent Hazel Brown | Sonnenbrille Damen & Herren Braun mit Sonnen- und UV-Schutz | Stylische runde Gläserform | Unisex Sunglasses
- Price
- €68.77
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 1y ago
Newest
by launch date
Calvin Klein Jeans Womens Sunglasses CKJ25624S - Black with Gradient Smoke Lens
- Price
- €70.70
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 10mo ago

Calvin Klein Jeans Womens Sunglasses CKJ25624S - Dark Havana with Gradient Brown Lens
- Price
- €67.99
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 10mo ago

Lacoste Womens Sunglasses L6070S - Havana with Gradient Khaki Lens
- Price
- €70.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Lacoste Womens Sunglasses L6053S/N - Black with Lens
- Price
- €99.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Kapten & Son Sonnenbrille Nairobi Crystal Tortoise Brown | Sonnenbrille Damen Braun mit Sonnen- und UV-Schutz | Stylische runde Gläserform | Unisex Sunglasses
- Price
- €70.88
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
55
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 65%
Open market
27%
- Gucci39%
- GUESS9%
- Kapten & Son8%
- Dolce & Gabbana7%
- Tommy Hilfiger6%
- Lacoste5%
Demand
Gucci search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jul · busiest ÷ quietest = 3.2×
Search terms
Top Gucci search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gucci sonnenbrille damen50K/yr
- versace sonnenbrille damen9K/yr
- gucci brille damen8K/yr
- dolce gabbana sonnenbrille damen6K/yr
- prada brille damen4K/yr
- dior sonnenbrille damen4K/yr
Reviews and returns
What reviews say buyers love and hate about Gucci
We read the reviews and the return reasons for every product selling here.
“Wirkt sehr günstig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gucci questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









