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Große Schwester

Fail

Shoppers spend an estimated $55K a year here, so Große Schwester is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€55K/yr197K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
40%top-5 click share · 13 brands · 9 sellers

Flapen Score

Große Schwester against its category

The dotted line is the Fashion average. Past it, Große Schwester is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Große Schwester market on Amazon at a glance

Shoppers on Amazon Germany searched for Große Schwester 197K times last year and spent an estimated €55K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
2.2%
Market size, estimated
€55Ka year
Peak month
July1.4× the quietest month
Top search term
große schwester57K searches a year

02 · Price

A sale here is worth €12.95.

Listings sell for €12.95 on average, from €4.29 to €22.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €12.95 that is €0 to €1K a year per listing.

Average price
€12.95under the $15 to $100 sweet spot
Price range
€4.29–€22.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,205 within Baby. It carries 48 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
7.2%
Average rank
#1,205in Baby
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
48per listing
Listings tracked
39

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Große Schwester products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

9

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

13%

  • Brand 139%
  • Brand 233%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 13%)

Demand

Große Schwester search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Große Schwester search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • große schwester57K/yr
  • große schwester shirt42K/yr
  • ich werde große schwester33K/yr
  • big sister shirt12K/yr
  • big sister16K/yr
  • grosse schwester14K/yr
  • grosse schwester tshirt8K/yr
  • tshirt große schwester5K/yr
  • große schwester 202610K/yr

Reviews and returns

What reviews say buyers love and hate about Große Schwester

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gesamtgröße”
50%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Die Qualität ist nicht die allerbeste”
A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Große Schwester questions

Answered from the same tracked data.