How competitive is the Griswold niche on Amazon Germany?

9 brands and 11 sellers compete in Griswold on Amazon Germany. The top 5 Griswold products take 58% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Griswold?

Griswold buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, Druckqualität, the themes mined from the niche's reviews. Its return rate is 3.9%.

What does it cost to enter the Griswold niche?

Griswold sells for €23.44 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.51–€36.45. The average incumbent carries 382 reviews — the moat a new listing must climb.

Griswold

a small market ($0/yr) — Griswold doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,292 of 2,560 Fashion niches · −12 vs the category median of 46

This niche Category average · 2,560 niches

Is Griswold profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Griswold is a €0/yr Amazon Germany market (119K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Griswold: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.9% over the last 90 days and 0.0% of searches end in a purchase.

€0

revenue / yr

Units sold / yr1K

Search volume / yr-44.9%119K

Conversion rate0.0%

Avg price€23.44

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers9 · 11

Top-5 product click share58%

Open market23%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Top Griswold products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

#00 Clark Griswold Hockeytrikot für Herren Weihnachtsfilm Schöne Bescherung genäht Größe L Weiß

Price: €18.83
Rating: 4.0/5
Reviews: 504
Age: 5y ago

Uglyshirt89 8 Bit Griswold Herren Kapuzenpullover | Schöne Bescherung Pullover - Weihnachts Hoodie Herren - Xmas Hoodie | Schwarz (M)

Price: €32.23
Rating: 4.3/5
Reviews: 15
Age: 4y ago

TShirt-People Shadow Puppets T-Shirt Herren 4XL Schwarz

Price: €18.48
Rating: 4.7/5
Reviews: 2,538
Age: 6y ago

Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Grau XL

Price: €12.53
Rating: 4.7/5
Reviews: 19
Age: 1y ago

GHOSTWEAR Griswold #00 Film-Hockeytrikot Genähte Buchstaben und Zahlen Authentische Bekleidung von Fabs S-5XL L

Price: €23.29
Rating: 4.1/5
Reviews: 837
Age: 2y ago

Newest

by launch date

Griswolds Tree Farm Family Christmas - Weihnachten Xmas Unisex Weihnachtspullover Natur L

Price: €29.32
Rating: 4.9/5
Reviews: 19
Age: 1y ago

Griswolds Tree Farm - Weihnachten Christmas Pullover Naturstein XL

Price: €25.17
Rating: 4.5/5
Reviews: 13
Age: 1y ago

Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Grau XL

Price: €12.53
Rating: 4.7/5
Reviews: 19
Age: 1y ago

Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Schwarz XXL

Price: €12.56
Rating: 4.7/5
Reviews: 19
Age: 1y ago

GHOSTWEAR Griswold #00 Film-Hockeytrikot Genähte Buchstaben und Zahlen Authentische Bekleidung von Fabs S-5XL L

Price: €23.29
Rating: 4.1/5
Reviews: 837
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

17%

EATAN22%
Unibly20%
Uglyshirt8918%
TShirt-People9%
GHOSTWEAR8%
South Park6%
Open — no brand owns it (3 brands, 17%)

Griswold demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR0.0%Products12Brands9Top 5 Brands77%OOS Rate12.0%Rating4.4★Reviews382Avg BSR#9,151

Peak months: Nov, Dec · busiest ÷ quietest = 143.9×

Top Griswold search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

griswolds43K/yr -37.8%0.0% conv.
griswold66K/yr -62.3%0.0% conv.
die griswolds11K/yr -28.6%0.0% conv.

What reviews say buyers love and hate about Griswold

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Qualität insgesamt50%

“Sehr gute Qualität”

Dicke20%

“Ich finde das Glas ist nicht zu dünn und gut verarbeitet, ein echter Hingucker”

Druckqualität20%

“Cooler Druck”

What buyers complain about

94% of reviews

Qualität insgesamt22%

“Einfach Müll”

Gesamtgröße20%

“Fällt deutlich zu klein aus”

Druckqualität14%

“Unscharfer Print ohne Stickereien oder Aufnäher”

beworben Vs Tatsächliches Produkt14%

“Nicht wie beworben”

Preis-Leistungs-Verhältnis13%

“4 Sterne gibt es nur für den wirklich utopischen Preis”

Griswold return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

31%

2Druckqualität

29%

3beworben Vs Tatsächliches Produkt

16%

4Materialqualität

5Qualität insgesamt

Common Griswold questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Griswold 34/100 on Amazon Germany — Skip it. The niche generates €0/yr across 12 tracked products. Search demand moved -44.9% over the last 90 days.