Is Griswold profitable to sell on Amazon Germany?

Flapen scores Griswold 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €0 a year across 12 tracked products. Search demand grew -44.9% in the last 90 days.

How competitive is the Griswold niche on Amazon Germany?

9 brands and 11 sellers compete in Griswold on Amazon Germany. The top 5 Griswold products take 58% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Griswold?

Griswold buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Druckqualität. An estimated 3.9% of orders come back.

When does demand for Griswold peak?

Search demand for Griswold on Amazon Germany peaks in Nov–Dec, and the busiest month runs 143.9× the quietest.

What does it cost to enter the Griswold niche?

Griswold sells for €23.44 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.51 to €36.45. The average product has 382 reviews, the count a new listing must catch up to.

Griswold

Fail

Shoppers spend an estimated $0 a year here, so Griswold is a Fail.

Flapen Score: 34
34 / 100Ranks 2,292 of 2,560 Fashion niches · −12 vs the category median of 46
Market size: €0/yr119K searches / yr
90-day growth: -44.9%search demand this quarter
Competition: 58%top-5 click share · 9 brands · 11 sellers

Flapen Score

Griswold against its category

The dotted line is the Fashion average. Past it, Griswold is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Griswold market on Amazon at a glance

Shoppers on Amazon Germany searched for Griswold 119K times last year and spent an estimated €0. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months: 119K
Growth, 90 days vs prior 90: -44.9%
Conversion, latest week: 0.0%
Market size, estimated: €0a year
Peak month: December143.9× the quietest month
Top search term: griswolds43K searches a year

02 · Price

A sale here is worth €23.44.

Listings sell for €23.44 on average, from €8.51 to €36.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €23.44 that is €0 to €2K a year per listing.

Average price: €23.44inside the $15 to $100 sweet spot
Price range: €8.51–€36.45
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 3.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 8% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #9,151 within Kleidung für spezielle Anlässe. It carries 382 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 42%
Prime listings: 8%
Out of stock, average day: 12.0%
Average rank: #9,151in Kleidung für spezielle Anlässe
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 382per listing
Listings tracked: 12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Griswold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

17%

Brand 122%
Brand 220%
Brand 318%
Brand 49%
Brand 58%
Brand 66%
Open — no brand owns it (3 brands, 17%)

Demand

Griswold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 143.9×

Search terms

Top Griswold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

griswolds43K/yr -37.8%0.0% conv.
griswold66K/yr -62.3%0.0% conv.
die griswolds11K/yr -28.6%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Griswold

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Qualität insgesamt”

22%of negative reviews mention “Qualität insgesamt”

3.9%of orders come back

“Einfach Müll”

A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

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FAQ

Common Griswold questions

Answered from the same tracked data.

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