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Goth

Maybe

The top 5 brands take only 41% of clicks. But buyers convert on only 0.3% of searches, so Goth is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,560 Fashion niches · +10 vs the category median of 46
Market size
€41K/yr851K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
25%top-5 click share · 74 brands · 141 sellers

Flapen Score

Goth against its category

The dotted line is the Fashion average. Past it, Goth is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goth market on Amazon at a glance

Shoppers on Amazon Germany searched for Goth 851K times last year and spent an estimated €41K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
851K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
0.3%
Market size, estimated
€41Ka year
Peak month
December1.9× the quietest month
Top search term
gothic355K searches a year

02 · Price

A sale here is worth €16.55.

Listings sell for €16.55 on average, from €4.02 to €90.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €16.55 that is €0 to €2K a year per listing.

Average price
€16.55inside the $15 to $100 sweet spot
Price range
€4.02–€90.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #931 within Accessoires. It carries 461 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
90%
Out of stock, average day
8.3%
Average rank
#931in Accessoires
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
461per listing
Listings tracked
107

04 · Newcomers

2 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Goth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

74 falling

Sellers

141

Top-5 brand share

41%

Top 20: 70%

Top-5 click share

25%

Top 20: 54%

Open market

55%

  • Brand 114%
  • Brand 211%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Goth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Goth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gothic355K/yr
  • goth189K/yr
  • emo144K/yr
  • emo clothes44K/yr
  • goth clothes32K/yr
  • gothic accessoires30K/yr
  • goth accessories28K/yr
  • goth schmuck11K/yr
  • gothic clothes11K/yr
  • goth jewelry5K/yr

Reviews and returns

What reviews say buyers love and hate about Goth

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Haltbarkeit”
2.5%of orders come back
“Haltbarkeit: 3 Jahren ab Produktion”
A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Goth questions

Answered from the same tracked data.