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Goldener Rock

soft demand (-88.2% this quarter) — Goldener Rock doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46

Market size 3Growth 0Conversion 7Competition 85Returns 0Price range 51Avg price 63Brand share 92Review moat 82Quality gap 94
This niche Category average · 2,560 niches

Is Goldener Rock profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Goldener Rock is a €11K/yr Amazon Germany market (147K searches/yr). The top 5 brands hold 43% of demand. Verdict: Skip it — 42/100.

Goldener Rock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -88.2% over the last 90 days and 0.6% of searches end in a purchase.

€11K

revenue / yr

Units sold / yr2K
Search volume / yr-88.2%147K
Conversion rate0.6%
Avg price€13.52

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers31 · 49
Top-5 product click share30%
Open market57%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement81%
New entrants (1y)28· 0 succeeded
Avg rating4.0★
Avg reviews351

Top Goldener Rock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

€0€335€670€1K€1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

49

Top-5 brand share

43%

Top 20: 90%

Top-5 click share

30%

Top 20: 72%

Open market

53%

  • WERFORU12%
  • XquiziFit11%
  • EXCHIC8%
  • Bezioner6%
  • AOOSU6%
  • Durio5%

Goldener Rock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR0.6%Products52Brands31Top 5 Brands43%OOS Rate8.6%Rating4.0★Reviews351Avg BSR#659
13K8KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top Goldener Rock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rock gold29K/yr
  • goldener rock27K/yr
  • glitzer rock gold14K/yr
  • gold rock9K/yr
  • pailletten rock gold12K/yr
  • rock gold damen13K/yr
  • goldener rock damen15K/yr
  • gold pailletten rock5K/yr
  • tüllrock gold10K/yr
  • goldener glitzer rock8K/yr

What reviews say buyers love and hate about Goldener Rock

What buyers mention most, as a share of all reviews.

What buyers love

50% of reviews
Qualität insgesamt50%

Qualität okay

What buyers complain about

95% of reviews
Gesamtgröße30%

sitzt ganz komisch

Qualität insgesamt25%

Nur die Qualität ist nicht so überragend

Geruch20%

Stinkt und ist verknittert

Haltbarkeit5%

nicht haltbar

beworben Vs Tatsächliches Produkt5%

Das stand in der Beschreibung anders

Goldener Rock return rate & reasons

Why buyers send it back, as a share of all return requests.

19.7%

Return rate

1%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
49%
2Länge
14%
3Breite
7%
4Farbe
7%
5Qualität insgesamt
5%

Common Goldener Rock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Goldener Rock 42/100 on Amazon Germany — Skip it. The niche generates €11K/yr across 52 tracked products. 0 of 28 products launched in the last 360 days are still selling. Search demand moved -88.2% over the last 90 days.
Goldener Rock buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Geruch, the themes mined from the niche's reviews. Its return rate is 19.7% — above our launch gate.