Is Glücksarmband profitable to sell on Amazon Germany?

Flapen scores Glücksarmband 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €49K a year across 21 tracked products. 0 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew -2.0% in the last 90 days.

How competitive is the Glücksarmband niche on Amazon Germany?

16 brands and 21 sellers compete in Glücksarmband on Amazon Germany. The top 5 Glücksarmband products take 65% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Glücksarmband?

Glücksarmband buyers on Amazon Germany complain most about Haltbarkeit, Farbe, and Qualität insgesamt. An estimated 1.6% of orders come back.

When does demand for Glücksarmband peak?

Search demand for Glücksarmband on Amazon Germany peaks in Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Glücksarmband niche?

Glücksarmband sells for €8.67 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.13 to €19.41. The average product has 1,201 reviews, the count a new listing must catch up to.

Glücksarmband

Fail

Shoppers spend an estimated $49K a year here, so Glücksarmband is a Fail.

Flapen Score: 37
37 / 100Ranks 2,173 of 2,560 Fashion niches · −9 vs the category median of 46
Market size: €49K/yr277K searches / yr
90-day growth: -2.0%search demand this quarter
Competition: 65%top-5 click share · 16 brands · 21 sellers

Flapen Score

Glücksarmband against its category

The dotted line is the Fashion average. Past it, Glücksarmband is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Glücksarmband market on Amazon at a glance

Shoppers on Amazon Germany searched for Glücksarmband 277K times last year and spent an estimated €49K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months: 277K
Growth, 90 days vs prior 90: -2.0%
Conversion, latest week: 2.0%
Market size, estimated: €49Ka year
Peak month: December2.1× the quietest month
Top search term: rotes armband36K searches a year

02 · Price

A sale here is worth €8.67.

Listings sell for €8.67 on average, from €4.13 to €19.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.67 that is €867 to €2K a year per listing.

Average price: €8.67under the $15 to $100 sweet spot
Price range: €4.13–€19.41
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €867–€2K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #471 within Bijouterie. It carries 1,201 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 5.1%
Average rank: #471in Bijouterie
Average rating: 4.37 starsAmazon Germany average 4.37 stars
Average reviews: 1,201per listing
Listings tracked: 21

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 0Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Glücksarmband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

16%

Brand 153%
Brand 215%
Brand 36%
Brand 46%
Brand 52%
Brand 62%
Open — no brand owns it (10 brands, 16%)

Demand

Glücksarmband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Glücksarmband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

rotes armband36K/yr -1.9%1.4% conv.
glücksarmband35K/yr +15.6%0.4% conv.
glücksarmband damen33K/yr +5.6%0.4% conv.
armband rot21K/yr +1.1%0.9% conv.
tibetisches glücksarmband original15K/yr -13.7%0.8% conv.
glücksbringer armband16K/yr +31.6%0.3% conv.
tibetisches armband12K/yr +23.6%0.4% conv.
armband glücksbringer10K/yr +38.0%0.5% conv.
kabbala armband12K/yr -15.3%1.5% conv.
tibetisches glücksarmband21K/yr -55.3%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Glücksarmband

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”

39%of negative reviews mention “Haltbarkeit”

1.6%of orders come back

“Hält nicht was es auf den ersten Blick darstellt”

A buyer, on “Haltbarkeit”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Glücksarmband questions

Answered from the same tracked data.

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