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Gilmore Girls

Fail

Buyers convert on only 0.2% of searches, so Gilmore Girls is a Fail.

Flapen Score
33
33 / 100
Ranks 2,320 of 2,560 Fashion niches · −13 vs the category median of 46
Market size
€18K/yr654K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
77%top-5 click share · 10 brands · 14 sellers

Flapen Score

Gilmore Girls against its category

The dotted line is the Fashion average. Past it, Gilmore Girls is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gilmore Girls market on Amazon at a glance

Shoppers on Amazon Germany searched for Gilmore Girls 654K times last year and spent an estimated €18K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 654K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
654K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
0.2%
Market size, estimated
€18Ka year
Peak month
October3.7× the quietest month
Top search term
gilmore girls467K searches a year

02 · Price

A sale here is worth €11.27.

Listings sell for €11.27 on average, from €4.47 to €23.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €11.27 that is €0 to €1K a year per listing.

Average price
€11.27under the $15 to $100 sweet spot
Price range
€4.47–€23.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #2,371 within Dessous, Nacht- & Lounge-Wäsche. It carries 112 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
18.9%
Average rank
#2,371in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
112per listing
Listings tracked
12

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gilmore Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • Brand 146%
  • Brand 218%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 12%)

Demand

Gilmore Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Gilmore Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gilmore girls467K/yr
  • gilmore girls merch108K/yr
  • gilmore32K/yr
  • gilmore girls fanartikel31K/yr
  • gilmore girl8K/yr
  • gilmore girls merchandise9K/yr

Reviews and returns

What reviews say buyers love and hate about Gilmore Girls

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Qualität insgesamt”
0.9%of orders come back
“hochwertig aus für den Preis”
A buyer, on “Qualität insgesamt”60% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Gilmore Girls questions

Answered from the same tracked data.