How competitive is the Gengar niche on Amazon Germany?

7 brands and 144 sellers compete in Gengar on Amazon Germany. The top 5 Gengar products take 62% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Gengar?

Gengar buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Haltbarkeit, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Gengar niche?

Gengar sells for €26.72 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €5.58–€114.33. The average incumbent carries 965 reviews — the moat a new listing must climb.

Gengar

brand-locked demand (top 5 brands take 97% of clicks) — Gengar doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46

This niche Category average · 2,560 niches

Is Gengar profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gengar is a €89K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Gengar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.3% over the last 90 days and 1.7% of searches end in a purchase.

€89K

revenue / yr

Units sold / yr3K

Search volume / yr-9.3%201K

Conversion rate1.7%

Avg price€26.72

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 144

Top-5 product click share62%

Open market3%

Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Gengar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pokemon 3D Gengar Character Novelty Cap (NH628122POK) Purple

Price: €28.41
Rating: 5.0/5
Reviews: 6
Age: 1y ago

Pokémon PKW4465-30cm Plüsch - Gengar offizielles Plüsch

Price: €21.15
Rating: 4.6/5
Reviews: 1,235
Age: 2y ago

Pokémon Gengar Unisex Cap schwarz 100% Polyester Anime Fan-Merch Gaming Halloween

Price: €20.44
Rating: 4.4/5
Reviews: 48
Age: 4y ago

Pokémon PKW2387-30cm Plüsch - Gengar offizielles Plüsch

Price: €24.83
Rating: 4.6/5
Reviews: 1,305
Age: 4y ago

Pokémon PKW0359 - Battle Feature Figure - Gengar offizielle bewegliche Figur 11 5 cm

Price: €11.79
Rating: 4.5/5
Reviews: 546
Age: 6y ago

Newest

by launch date

Pokémon Gengar - Sherpa Männer Kapuzenjacke lila XXL 100% Polyester Fan-Merch Gaming

Price: €59.44
Rating: 4.5/5
Reviews: 2
Age: 7mo ago

Razer Cobra Gengar Edition - Leichte kabelgebundene Gaming-Maus - 8500 DPI Sensor - 58g - optische Mausschalter 3th Gen - Chroma-Beleuchtung - Speedflex-Kabel - PC/MAC | Pokémon Gengar

Price: €43.70
Rating: 4.8/5
Reviews: 73
Age: 9mo ago

Razer Kraken Kitty V2 - Gengar Pokémon Edition - USB-Headset - Gengar-Stacheln - Streamreaktive Beleuchtung - HyperClear-Kardioidenmikrofon - Triforce 40-mm-Treiber - 7.1 Surround Sound | Violett

Price: €114.33
Rating: 4.6/5
Reviews: 115
Age: 10mo ago

TWO SOON Boy T-Shirt Pokémon

Price: €12.58
Rating: 5.0/5
Reviews: 5
Age: 11mo ago

Pokémon Gengar verstellbare Cap mit gebogenem Schirm in Lila | Unisex-Erwachsene Sonnenschutzhut mit Netzrücken | Lässige Sommerkleidung | Schnappverschluss | Klassischer Cartoon-Stil

Price: €14.39
Rating: 4.3/5
Reviews: 63
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

144

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Pokémon61%
Difuzed25%
Funko5%
Razer5%
TWO SOON2%
nanoblock2%
Open — no brand owns it (1 brand, 1%)

Gengar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR1.7%Products19Brands7Top 5 Brands97%OOS Rate10.6%Rating4.6★Reviews965Avg BSR#653

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Gengar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gengar111K/yr -14.6%0.6% conv.
pokemon gengar27K/yr +7.1%0.8% conv.
gengar kuscheltier31K/yr -9.7%2.9% conv.
gengar pokemon12K/yr +15.3%0.9% conv.
gengar figur9K/yr -26.2%1.0% conv.
gengar plush5K/yr +19.6%1.3% conv.
gengar plüschtier5K/yr -33.6%2.0% conv.

What reviews say buyers love and hate about Gengar

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Qualität insgesamt29%

“Super Design & Qualität”

Gesamtgröße16%

“Passt”

Geschenk Zweck9%

“Ein Geschenk für meinen Enkel”

beworben Vs Tatsächliches Produkt9%

“Erfüllt seinen Zweck”

Design insgesamt7%

“Super Design & Qualität”

What buyers complain about

71% of reviews

Preis-Leistungs-Verhältnis50%

“Überteuerten Produkt”

Haltbarkeit13%

“Könnte leicht kaputtgehen”

Gesamtgröße8%

“Fällt recht klein aus was mich aber nicht stört weil ich kleine Hände habe”

Gengar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

50%

2Qualität insgesamt

3Audioqualität

4Mikrofon

5Geschenk Zweck

Common Gengar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gengar 39/100 on Amazon Germany — Skip it. The niche generates €89K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.