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Gelber Rock

Fail

Demand is soft, at -87.5% this quarter, so Gelber Rock is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€36K/yr191K searches / yr
90-day growth
-87.5%search demand this quarter
Competition
28%top-5 click share · 38 brands · 78 sellers

Flapen Score

Gelber Rock against its category

The dotted line is the Fashion average. Past it, Gelber Rock is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gelber Rock market on Amazon at a glance

Shoppers on Amazon Germany searched for Gelber Rock 191K times last year and spent an estimated €36K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -87.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-87.5%
Conversion, latest week
1.3%
Market size, estimated
€36Ka year
Peak month
February20.3× the quietest month
Top search term
gelber rock53K searches a year

02 · Price

A sale here is worth €14.83.

Listings sell for €14.83 on average, from €3.83 to €28.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €14.83 that is €0 to €1K a year per listing.

Average price
€14.83under the $15 to $100 sweet spot
Price range
€3.83–€28.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
15.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #582 within Röcke. It carries 338 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
7.0%
Average rank
#582in Röcke
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
338per listing
Listings tracked
65

04 · Newcomers

0 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gelber Rock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

78

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

28%

Top 20: 62%

Open market

57%

  • Brand 110%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Gelber Rock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 20.3×

Search terms

Top Gelber Rock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gelber rock53K/yr
  • rock gelb30K/yr
  • gelber rock damen13K/yr
  • tüllrock gelb35K/yr
  • rock gelb damen9K/yr
  • yellow skirt5K/yr
  • gelber tüllrock10K/yr
  • gelber tüllrock damen18K/yr
  • tüllrock gelb damen11K/yr
  • tüllrock damen gelb6K/yr

Reviews and returns

What reviews say buyers love and hate about Gelber Rock

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Gesamtgröße”
15.1%of orders come back
“Unterrock viel zu kurz”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gelber Rock questions

Answered from the same tracked data.