Gelber Rock
FailDemand is soft, at -87.5% this quarter, so Gelber Rock is a Fail.
- Flapen Score
- 45 / 100Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 4645
- Market size
- €36K/yr191K searches / yr
- 90-day growth
- -87.5%search demand this quarter
- Competition
- 28%top-5 click share · 38 brands · 78 sellers
Flapen Score
Gelber Rock against its category
The dotted line is the Fashion average. Past it, Gelber Rock is stronger. Inside it, weaker.
Market
The Gelber Rock market on Amazon at a glance
Shoppers on Amazon Germany searched for Gelber Rock 191K times last year and spent an estimated €36K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -87.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.
- Searches, last 12 months
- 191K
- Growth, 90 days vs prior 90
- -87.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €36Ka year
- Peak month
- February20.3× the quietest month
- Top search term
- gelber rock53K searches a year
02 · Price
A sale here is worth €14.83.
Listings sell for €14.83 on average, from €3.83 to €28.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €14.83 that is €0 to €1K a year per listing.
- Average price
- €14.83under the $15 to $100 sweet spot
- Price range
- €3.83–€28.27
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 15.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #582 within Röcke. It carries 338 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 94%
- Out of stock, average day
- 7.0%
- Average rank
- #582in Röcke
- Average rating
- 4.10 starsAmazon Germany average 4.37 stars
- Average reviews
- 338per listing
- Listings tracked
- 65
04 · Newcomers
0 of last year's 32 launches cleared the first-year sales bar.
32 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 32
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Gelber Rock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
78
Top-5 brand share
37%
Top 20: 82%
Top-5 click share
28%
Top 20: 62%
Open market
57%
- Brand 110%
- Brand 27%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Gelber Rock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 20.3×
Search terms
Top Gelber Rock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gelber rock53K/yr
- rock gelb30K/yr
- gelber rock damen13K/yr
- tüllrock gelb35K/yr
- rock gelb damen9K/yr
- yellow skirt5K/yr
- gelber tüllrock10K/yr
- gelber tüllrock damen18K/yr
- tüllrock gelb damen11K/yr
- tüllrock damen gelb6K/yr
Reviews and returns
What reviews say buyers love and hate about Gelber Rock
We read the reviews and the return reasons for every product selling here.
“Unterrock viel zu kurz”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gelber Rock questions
Answered from the same tracked data.









