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Gelber Rock

soft demand (-87.5% this quarter) — Gelber Rock doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46

Market size 9Growth 0Conversion 16Competition 87Returns 0Price range 54Avg price 74Brand share 95Review moat 83Quality gap 88
This niche Category average · 2,560 niches

Is Gelber Rock profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gelber Rock is a €36K/yr Amazon Germany market (191K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Gelber Rock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -87.5% over the last 90 days and 1.3% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr4K
Search volume / yr-87.5%191K
Conversion rate1.3%
Avg price€14.83

Who owns the niche?

The top 5 brands hold 37% of demand, so 63% of the market is open.

63%

open market share

Brands · sellers38 · 78
Top-5 product click share28%
Open market63%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement83%
New entrants (1y)32· 0 succeeded
Avg rating4.1★
Avg reviews338

Top Gelber Rock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€1K€2K€3K€4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

38 falling

Sellers

78

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

28%

Top 20: 62%

Open market

57%

  • BIFINI10%
  • TRIWORKS7%
  • Dressever7%
  • Phantomon7%
  • Cicy Bell6%
  • Acrawnni6%

Gelber Rock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume191KCVR1.3%Products65Brands38Top 5 Brands37%OOS Rate7.0%Rating4.1★Reviews338Avg BSR#582
25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 20.3×

Top Gelber Rock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gelber rock53K/yr
  • rock gelb30K/yr
  • gelber rock damen13K/yr
  • tüllrock gelb35K/yr
  • rock gelb damen9K/yr
  • yellow skirt5K/yr
  • gelber tüllrock10K/yr
  • gelber tüllrock damen18K/yr
  • tüllrock gelb damen11K/yr
  • tüllrock damen gelb6K/yr

What reviews say buyers love and hate about Gelber Rock

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Gesamtgröße24%

Größe super auch die Farbe und dichte

Qualität insgesamt22%

in top Qualität

Farbe17%

Sehr hübsch

Preis-Leistungs-Verhältnis7%

Super für den Preis

Weiches Gefühl5%

Ansonsten fühlt sich der Rock gut an

What buyers complain about

58% of reviews
Gesamtgröße25%

Unterrock viel zu kurz

Materialqualität14%

billigstes Material

beworben Vs Tatsächliches Produkt7%

nicht wie beschrieben 3-lagiger tüllrock

Transparenz5%

transparent

Länge4%

empfinde den Rock dennoch als ein wenig zu lang, sodass er nicht so schön sitzt, wie er das meiner Meinung nach könnte.

Gelber Rock return rate & reasons

Why buyers send it back, as a share of all return requests.

15.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Länge
17%
3Farbe
13%
4Transparenz
9%
5Breite
6%

Common Gelber Rock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gelber Rock 45/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 65 tracked products. 0 of 32 products launched in the last 360 days are still selling. Search demand moved -87.5% over the last 90 days.
Search demand for Gelber Rock on Amazon Germany peaks in Jan–Feb, where the busiest month runs 20.3× the quietest.