Geburtstag

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €206K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-26.5%

Conversion, latest week

0.6%

Market size, estimated

€206Ka year

Peak month

December6.1× the quietest month

Top search term

männer geschenke438K searches a year

Listings sell for €18.90 on average, from €5.60 to €37.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €18.90 that is €2K to €5K a year per listing.

Average price

€18.90inside the $15 to $100 sweet spot

Price range

€5.60–€37.44

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

€2K–€5K

Returns

0.9%of orders · Amazon Germany median 1.1%

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #12 within Kleidung für spezielle Anlässe. It carries 4,354 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

95%

Out of stock, average day

4.5%

Average rank

#12in Kleidung für spezielle Anlässe

Average rating

4.50 starsAmazon Germany average 4.37 stars

Average reviews

4,354per listing

Listings tracked

44

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months