game of thrones
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Great105.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great€47.02avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good€8.38–€167.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay€207K€207K/yr · 2.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, game of thrones is a €207K/yr Amazon Germany market (2.9M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
game of thrones market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €188K–€235K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #24,600
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 79%
- Out of stock
- 10.7%
- Avg brand age
- 57 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
60
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
22%
- style340%
- Game of Thrones15%
- Displate8%
- Cuzit5%
- ViPER5%
- Winning Moves4%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -34.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.8×
Top game of thrones search terms
- game of thrones2.5M/yr
- got231K/yr
- game of thrones 1-8120K/yr
- games of thrones50K/yr
- game of throne29K/yr
- game of thron27K/yr
- the game of thrones7K/yr
Top game of thrones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
style3 Targaryen - Fire and Blood Herren T-Shirt Größe:S Farbe:Schwarz
style3€18.905.0★1 rev
Game of Thrones Tyrell - Growing Strong Frauen High Heel schwarz EU38
Game of Thrones€46.234.5★4 rev
Cuzit Spieluhr aus Holz graviert Handkurbel Musikspielzeug Winter is Coming Melodie tolles Geschenk für GOT-Fans Ehemann Freund Vater Mann Schwarz Valentinstagsgeschenk
Cuzit€8.384.5★328 rev
style3 Hand des Königs Herren T-Shirt Tyrion Lannister Baratheon Größe:L Farbe:Schwarz
style3€18.813.8★25 rev
Displate Offiziell Game of Thrones MetallPoster Magnetische Befestigung Inklusive Lizenziert Bilder Hochwertiges Poster Season 1 Key Arts - Eddard Ned Stark 45 cm x 32 cm
Displate€47.535.0★2 rev
Newest
by launch date
Game of Thrones Schwert Langklaue von Jon Schnee | Longclaw Replik 107cm | Deko Waffe mit Wolfsknauf & Wandhalterung | GoT Sammlerschwert
Swords and more€118.194 rev
Game of Thrones Playing Cards
theory11€19.37265 rev
SUBSONIC Game of Thrones - Gaming Stuhl oder Bürostuhl Gamer Sessel für Erwachsene bequemer Sitz integrierte Kopfstütze Armlehnen und Höhe verstellbar ergonomische Rückenlehne - Schwarz.
SUBSONIC€167.9511 rev
GOT BAG Moon Bag Puffer | Umhängetasche Halbmond Nylon | Stylische Crossbody Bag mit verstellbarem Gurt
GOT BAG€35.86273 rev
Joytoy 22853 Game of Thrones Keramik Drachenei 3D Tasse 320ml Kapazität
Joytoy€15.86114 rev
Trending
90-day click momentum
style3 Targaryen T-Shirt Herren Thrones Game of stark Lannister Baratheon tv blu-ray DVD Größe:M Farbe:Schwarz
style3€18.894.0★
Game of Thrones Schwert Langklaue von Jon Schnee | Longclaw Replik 107cm | Deko Waffe mit Wolfsknauf & Wandhalterung | GoT Sammlerschwert
Swords and more€118.194.3★
The North Remembers Thrones T-Shirt (Black L)
ViPER€13.753.7★
style3 Hand des Königs Herren T-Shirt Tyrion Lannister Baratheon Größe:L Farbe:Schwarz
style3€18.813.8★
Game of Thrones Tyrell - Growing Strong Frauen High Heel schwarz EU38
Game of Thrones€46.234.5★
What buyers say about game of thrones
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität,”
“Für Funs ein Muss”
“Wasserabweisend”
“Fazit: Nicht nur ein Spiel”
“Schön, funktional und bequem – ich trage sie super gerne und würde sie jederzeit wieder kaufen”
“super schön designt”
“die Holzgravur wirkt hochwertig.”
“Der Stoff ist für mich ein echtes Highlight”
“Sie ist halbrund, super schön designt und hat genau die richtige Größe – nicht zu klein, aber auch nicht zu groß”
“Innen gibt es zusätzliche Fächer”
What buyers complain about
“Ein Ei passt natürlich auch nicht rein”
“Material war mir zu steigt”
Top return reasons
Common questions
- Is game of thrones profitable to sell on Amazon Germany?
- The niche generates €207K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the game of thrones niche?
- 14 brands and 60 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in game of thrones?
- Top complaints mined from reviews: Gesamtgröße, Materialqualität. The return rate is 2.8%.
- When does demand for game of thrones peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the game of thrones niche?
- Listings span €8.38–€167.95; the average listing price is €47.02 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.