How competitive is the Game of Thrones niche on Amazon Germany?

14 brands and 60 sellers compete in Game of Thrones on Amazon Germany. The top 5 Game of Thrones products take 60% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Game of Thrones?

Game of Thrones buyers on Amazon Germany complain most about Gesamtgröße, Materialqualität, the themes mined from the niche's reviews. Its return rate is 2.8%.

What does it cost to enter the Game of Thrones niche?

Game of Thrones sells for €47.02 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.38–€167.95. The average incumbent carries 105 reviews — the moat a new listing must climb.

Game of Thrones

weak search conversion (0.1%) — Game of Thrones doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46

This niche Category average · 2,560 niches

Is Game of Thrones profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Game of Thrones is a €207K/yr Amazon Germany market (2.9M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.

Game of Thrones: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.8% over the last 90 days and 0.1% of searches end in a purchase.

€207K

revenue / yr

Units sold / yr5K

Search volume / yr-34.8%2.9M

Conversion rate0.1%

Avg price€47.02

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers14 · 60

Top-5 product click share60%

Open market26%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Game of Thrones products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

style3 Targaryen - Fire and Blood Herren T-Shirt Größe:S Farbe:Schwarz

Price: €18.90
Rating: 5.0/5
Reviews: 1
Age: 11y ago

Game of Thrones Tyrell - Growing Strong Frauen High Heel schwarz EU38

Price: €46.23
Rating: 4.5/5
Reviews: 4
Age: 3y ago

Cuzit Spieluhr aus Holz graviert Handkurbel Musikspielzeug Winter is Coming Melodie tolles Geschenk für GOT-Fans Ehemann Freund Vater Mann Schwarz Valentinstagsgeschenk

Price: €8.38
Rating: 4.5/5
Reviews: 328
Age: 8y ago

style3 Hand des Königs Herren T-Shirt Tyrion Lannister Baratheon Größe:L Farbe:Schwarz

Price: €18.81
Rating: 3.8/5
Reviews: 25
Age: 7y ago

Displate Offiziell Game of Thrones MetallPoster Magnetische Befestigung Inklusive Lizenziert Bilder Hochwertiges Poster Season 1 Key Arts - Eddard Ned Stark 45 cm x 32 cm

Price: €47.53
Rating: 5.0/5
Reviews: 2
Age: 3y ago

Newest

by launch date

Game of Thrones Schwert Langklaue von Jon Schnee | Longclaw Replik 107cm | Deko Waffe mit Wolfsknauf & Wandhalterung | GoT Sammlerschwert

Price: €118.19
Rating: 4.3/5
Reviews: 4
Age: 8mo ago

Game of Thrones Playing Cards

Price: €19.37
Rating: 4.7/5
Reviews: 265
Age: 1y ago

SUBSONIC Game of Thrones - Gaming Stuhl oder Bürostuhl Gamer Sessel für Erwachsene bequemer Sitz integrierte Kopfstütze Armlehnen und Höhe verstellbar ergonomische Rückenlehne - Schwarz.

Price: €167.95
Rating: 4.3/5
Reviews: 11
Age: 1y ago

GOT BAG Moon Bag Puffer | Umhängetasche Halbmond Nylon | Stylische Crossbody Bag mit verstellbarem Gurt

Price: €35.86
Rating: 4.8/5
Reviews: 273
Age: 2y ago

Joytoy 22853 Game of Thrones Keramik Drachenei 3D Tasse 320ml Kapazität

Price: €15.86
Rating: 4.6/5
Reviews: 114
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

style340%
Game of Thrones15%
Displate8%
Cuzit5%
ViPER5%
Winning Moves4%

Game of Thrones demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.9MCVR0.1%Products19Brands14Top 5 Brands74%OOS Rate10.7%Rating4.5★Reviews105Avg BSR#24,600

Peak months: Jan, Dec · busiest ÷ quietest = 3.8×

Top Game of Thrones search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

game of thrones2.5M/yr -36.1%0.0% conv.
got231K/yr -0.7%0.0% conv.
game of thrones 1-8120K/yr -61.3%0.0% conv.
games of thrones50K/yr -37.1%0.0% conv.
game of throne29K/yr -34.9%0.0% conv.
game of thron27K/yr -36.0%0.0% conv.
the game of thrones7K/yr -35.6%0.0% conv.

What reviews say buyers love and hate about Game of Thrones

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Qualität insgesamt39%

“Super Qualität,”

Spaß/Unterhaltungserlebnis11%

“Für Funs ein Muss”

Wasserbeständigkeit11%

“Wasserabweisend”

beworben Vs Tatsächliches Produkt11%

“Fazit: Nicht nur ein Spiel”

Komfort insgesamt7%

“Schön, funktional und bequem – ich trage sie super gerne und würde sie jederzeit wieder kaufen”

What buyers complain about

100% of reviews

Gesamtgröße50%

“Ein Ei passt natürlich auch nicht rein”

Materialqualität50%

“Material war mir zu steigt”

Game of Thrones return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

71%

2Reißverschlussqualität

3Defekt Material/Teile

4Geruch

5Kompatibilität – insgesamt

Common Game of Thrones questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Game of Thrones 40/100 on Amazon Germany — Skip it. The niche generates €207K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -34.8% over the last 90 days.