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Funktionsunterhemd Herren

Fail

Demand is soft, at -29.2% this quarter, so Funktionsunterhemd Herren is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€134K/yr408K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
17%top-5 click share · 29 brands · 211 sellers

Flapen Score

Funktionsunterhemd Herren against its category

The dotted line is the Fashion average. Past it, Funktionsunterhemd Herren is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funktionsunterhemd Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Funktionsunterhemd Herren 408K times last year and spent an estimated €134K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €134K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
1.5%
Market size, estimated
€134Ka year
Peak month
November3.6× the quietest month
Top search term
odlo herren95K searches a year

02 · Price

A sale here is worth €21.58.

Listings sell for €21.58 on average, from €8.46 to €74.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €21.58 that is €0 to €2K a year per listing.

Average price
€21.58inside the $15 to $100 sweet spot
Price range
€8.46–€74.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
7.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #658 within Sportartspezifische Bekleidung. It carries 1,404 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
4.2%
Average rank
#658in Sportartspezifische Bekleidung
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
1,404per listing
Listings tracked
123

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Funktionsunterhemd Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

211

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

17%

Top 20: 46%

Open market

28%

  • Brand 143%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Funktionsunterhemd Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Funktionsunterhemd Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • odlo herren95K/yr
  • odlo101K/yr
  • odlo funktionsunterwäsche herren78K/yr
  • baselayer herren fahrrad20K/yr
  • rennrad unterhemd herren9K/yr
  • baselayer herren18K/yr
  • fahrrad unterhemd herren7K/yr
  • base layer herren fahrrad7K/yr
  • odlo unterhemd herren7K/yr
  • rennrad baselayer herren5K/yr

Reviews and returns

What reviews say buyers love and hate about Funktionsunterhemd Herren

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”
34%of negative reviews mention “Gesamtgröße”
7.4%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Funktionsunterhemd Herren questions

Answered from the same tracked data.