Skip to content
45

funktionsshirt herren langarm

Skip it

Soft demand (-39.7% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 5Conversion 16Competition 96Returns 13Price range 83Avg price 88Brand share 69Review moat 29Quality gap 60

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great€20.39

avg listing price — sweet spot $15–$100

Price range

Great€6.71–€61.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,641.75

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€105K

€105K/yr · 414K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Growth

Bad-39.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, funktionsshirt herren langarm is a €105K/yr Amazon Germany market (414K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

funktionsshirt herren langarm market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
€82K–€102K
units × avg price
Conversion rate
1.2%
Avg BSR
#149
Page quality
0%
Prime
96%
Sponsored
88%
Out of stock
0.5%
Avg brand age
51 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

228

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

18%

Top 20: 41%

Open market

32%

  • Under Armour23%
  • Niksa12%
  • TACVASEN11%
  • JAKO10%
  • MEETYOO8%
  • Boyzn5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.7% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Top funktionsshirt herren langarm search terms

  • funktionsshirt herren langarm59K/yr
  • laufshirt herren langarm51K/yr
  • kompressionsshirt herren langarm29K/yr
  • longsleeve herren sport22K/yr
  • under armour trainingsanzug herren26K/yr
  • langarmshirt herren sport20K/yr
  • sportshirt herren langarm22K/yr
  • under armour anzug15K/yr
  • langarm funktionsshirt herren11K/yr
  • unterziehshirt herren fussball30K/yr
All search terms

Top funktionsshirt herren langarm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€4K6%€6K8%€8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about funktionsshirt herren langarm

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Optimal”

Qualität insgesamt13%

“Super Qualität”

Komfort insgesamt13%

“Super bequem”

Übung/Sporteignung7%

“Super fürs Training”

Materialqualität6%

“Funktionales Material”

Preis-Leistungs-Verhältnis5%

“Top deal”

Wärme3%

“warm”

beworben Vs Tatsächliches Produkt3%

“Wie erhofft”

Form/Stil2%

“schick”

schnelltrocknend2%

“Dabei hat es einen einwandfreien Job erledigt und verlässlich die Feuchtigkeit abtransportiert, genau wie meine anderen Funktionshemden von Odlo und Under Armour”

What buyers complain about

Gesamtgröße14%

“Fallen kleine aus”

Qualität insgesamt10%

“Mangelnde Qualität, fleckig”

Dünn7%

“Zu dünnes Material”

Nähen/Finish/Polieren5%

“es gibt Fäden an den Nähten”

Haltbarkeit4%

“Kaum getragen, vielleicht fünf mal gewaschen und wirkt bereits alt”

Preis-Leistungs-Verhältnis3%

“Ok. Etwas teuer”

Schweißresistenz3%

“Man schwitzt sehr stark beim Fahren mit dem Montainbike”

Komfort insgesamt3%

“unbequemer Kragen”

Produktzustand3%

“Amazon verschickt wohl auch gebrauchte Ware”

Ärmelpassform3%

“Die Ärmel sind LÄNGER”

Top return reasons

Gesamtgröße55%
Dünn10%
Materialqualität7%
Qualität insgesamt4%
Farbe3%
Ärmelpassform3%
Breite2%
Nähen/Finish/Polieren1%
Transparenz1%
Armpassform1%

Common questions

Is funktionsshirt herren langarm profitable to sell on Amazon Germany?
The niche generates €105K/yr across 154 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is -39.7%. Flapen's verdict: Skip it (45/100).
How competitive is the funktionsshirt herren langarm niche?
34 brands and 228 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in funktionsshirt herren langarm?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dünn. The return rate is 8.3% — above our launch gate.
When does demand for funktionsshirt herren langarm peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the funktionsshirt herren langarm niche?
Listings span €6.71–€61.62; the average listing price is €20.39 (sweet spot $15–$100). The average incumbent carries 3,642 reviews — the moat a new listing must climb.