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Funktionsshirt Herren

Fail

Buyers convert on only 0.5% of searches, so Funktionsshirt Herren is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€62K/yr687K searches / yr
90-day growth
+54.6%search demand this quarter
Competition
13%top-5 click share · 29 brands · 266 sellers

Flapen Score

Funktionsshirt Herren against its category

The dotted line is the Fashion average. Past it, Funktionsshirt Herren is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funktionsshirt Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Funktionsshirt Herren 687K times last year and spent an estimated €62K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +54.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months
687K
Growth, 90 days vs prior 90
+54.6%
Conversion, latest week
0.5%
Market size, estimated
€62Ka year
Peak month
July3.3× the quietest month
Top search term
puma tshirt herren147K searches a year

02 · Price

A sale here is worth €17.11.

Listings sell for €17.11 on average, from €6.42 to €108.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €17.11 that is €0 to €2K a year per listing.

Average price
€17.11inside the $15 to $100 sweet spot
Price range
€6.42–€108.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
5.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #466 within Activewear. It carries 5,537 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
89%
Out of stock, average day
3.1%
Average rank
#466in Activewear
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
5,537per listing
Listings tracked
188

04 · Newcomers

32 of last year's 53 launches cleared the first-year sales bar.

53 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
53
Successful launches
32Amazon's first-year sales bar
Average brand age
44 months

Products

Top Funktionsshirt Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

266

Top-5 brand share

87%

Top 20: 98%

Top-5 click share

13%

Top 20: 33%

Open market

11%

  • Brand 161%
  • Brand 220%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (23 brands, 11%)

Demand

Funktionsshirt Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Funktionsshirt Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puma tshirt herren147K/yr
  • puma damen125K/yr
  • puma herren94K/yr
  • adidas trikot herren37K/yr
  • puma shirt herren40K/yr
  • puma t shirt herren29K/yr
  • puma shirt23K/yr
  • sport herren36K/yr
  • t shirt herren puma15K/yr
  • puma tshirt17K/yr

Reviews and returns

What reviews say buyers love and hate about Funktionsshirt Herren

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gesamtgröße”
27%of negative reviews mention “Gesamtgröße”
5.3%of orders come back
“Fallen ein wenig klein aus”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Funktionsshirt Herren questions

Answered from the same tracked data.