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Funktionsshirt Damen

Funktionsshirt Damen shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 23% of 2,560 Fashion niches · +8 vs the category median of 46

Market size 28Growth 48Conversion 6Competition 96Returns 19Price range 79Avg price 59Brand share 95Review moat 58Quality gap 65
This niche Category average · 2,560 niches

Is Funktionsshirt Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Funktionsshirt Damen is a €120K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 54/100.

Funktionsshirt Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.4% over the last 90 days and 0.5% of searches end in a purchase.

€120K

revenue / yr

Units sold / yr13K
Search volume / yr+18.4%1.8M
Conversion rate0.5%
Avg price€13.10

Who owns the niche?

The top 5 brands hold 38% of demand, so 62% of the market is open.

62%

open market share

Brands · sellers58 · 225
Top-5 product click share14%
Open market62%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 158 products

Sponsored placement96%
New entrants (1y)40· 1 succeeded
Avg rating4.4★
Avg reviews1,182

Top Funktionsshirt Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

225

Top-5 brand share

38%

Top 20: 80%

Top-5 click share

14%

Top 20: 37%

Open market

56%

  • Gyabnw9%
  • Jlowesun8%
  • Rapbin8%
  • Wayleb7%
  • KEFITEVD6%
  • Dawnrole6%

Funktionsshirt Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR0.5%Products158Brands58Top 5 Brands38%OOS Rate2.3%Rating4.4★Reviews1,182Avg BSR#113
60K40KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Funktionsshirt Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • activewear103K/yr
  • sportshirt damen386K/yr
  • sport shirts für damen249K/yr
  • funktionsshirt damen182K/yr
  • sport tshirt damen fitness201K/yr
  • sport oberteile damen188K/yr
  • sport shirt damen88K/yr
  • sportoberteil damen fitness72K/yr
  • damen sport shirt58K/yr
  • sport oberteil damen44K/yr

What reviews say buyers love and hate about Funktionsshirt Damen

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Gesamtgröße29%

Passt

Komfort insgesamt17%

Super bequem

Qualität insgesamt9%

Qualität Super

Übung/Sporteignung7%

Eignet sich super für Sport

Materialqualität6%

Schönes Material

What buyers complain about

60% of reviews
Gesamtgröße28%

Fällt kleiner aus

Qualität insgesamt9%

Qualität ungenügend

Farbe4%

Andere Farbe

Länge4%

Das Shirt ist zu lang und zu groß

Geruch3%

Kleines Manko: Ware riecht leider

Funktionsshirt Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

6.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
47%
2Materialqualität
11%
3Länge
7%
4Breite
7%
5Farbe
5%

Common Funktionsshirt Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Funktionsshirt Damen 54/100 on Amazon Germany — Worth a look. The niche generates €120K/yr across 158 tracked products. 1 of 40 products launched in the last 360 days are still selling. Search demand moved +18.4% over the last 90 days.
Search demand for Funktionsshirt Damen on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.