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Funktionsshirt Damen

Maybe

The top 5 products take only 14% of clicks. But buyers convert on only 0.5% of searches, so Funktionsshirt Damen is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 2,560 Fashion niches · +8 vs the category median of 46
Market size
€120K/yr1.8M searches / yr
90-day growth
+18.4%search demand this quarter
Competition
14%top-5 click share · 58 brands · 225 sellers

Flapen Score

Funktionsshirt Damen against its category

The dotted line is the Fashion average. Past it, Funktionsshirt Damen is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funktionsshirt Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Funktionsshirt Damen 1.8M times last year and spent an estimated €120K. The top 5 brands take 38% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €120K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
0.5%
Market size, estimated
€120Ka year
Peak month
May1.6× the quietest month
Top search term
activewear103K searches a year

02 · Price

A sale here is worth €13.10.

Listings sell for €13.10 on average, from €5.88 to €51.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €13.10 that is €0 to €1K a year per listing.

Average price
€13.10under the $15 to $100 sweet spot
Price range
€5.88–€51.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
6.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #113 within Activewear. It carries 1,182 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#113in Activewear
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,182per listing
Listings tracked
158

04 · Newcomers

1 of last year's 40 launches cleared the first-year sales bar.

40 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
40
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Funktionsshirt Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

58 rising

Sellers

225

Top-5 brand share

38%

Top 20: 80%

Top-5 click share

14%

Top 20: 37%

Open market

56%

  • Brand 19%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Funktionsshirt Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Funktionsshirt Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • activewear103K/yr
  • sportshirt damen386K/yr
  • sport shirts für damen249K/yr
  • funktionsshirt damen182K/yr
  • sport tshirt damen fitness201K/yr
  • sport oberteile damen188K/yr
  • sport shirt damen88K/yr
  • sportoberteil damen fitness72K/yr
  • damen sport shirt58K/yr
  • sport oberteil damen44K/yr

Reviews and returns

What reviews say buyers love and hate about Funktionsshirt Damen

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
28%of negative reviews mention “Gesamtgröße”
6.8%of orders come back
“Fällt kleiner aus”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Funktionsshirt Damen questions

Answered from the same tracked data.