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Frottee Schlafanzug Damen

Fail

Demand is soft, at -76.5% this quarter, so Frottee Schlafanzug Damen is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€78K/yr199K searches / yr
90-day growth
-76.5%search demand this quarter
Competition
33%top-5 click share · 14 brands · 36 sellers

Flapen Score

Frottee Schlafanzug Damen against its category

The dotted line is the Fashion average. Past it, Frottee Schlafanzug Damen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frottee Schlafanzug Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Frottee Schlafanzug Damen 199K times last year and spent an estimated €78K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -76.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-76.5%
Conversion, latest week
1.4%
Market size, estimated
€78Ka year
Peak month
December25.9× the quietest month
Top search term
frottee schlafanzug damen120K searches a year

02 · Price

A sale here is worth €27.46.

Listings sell for €27.46 on average, from €14.23 to €59.05. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €27.46 that is €0 to €3K a year per listing.

Average price
€27.46inside the $15 to $100 sweet spot
Price range
€14.23–€59.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #624 within Dessous, Nacht- & Lounge-Wäsche. It carries 192 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
48%
Out of stock, average day
28.7%
Average rank
#624in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
192per listing
Listings tracked
62

04 · Newcomers

0 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Frottee Schlafanzug Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

36

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

33%

Top 20: 66%

Open market

10%

  • Brand 149%
  • Brand 220%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (8 brands, 10%)

Demand

Frottee Schlafanzug Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 25.9×

Search terms

Top Frottee Schlafanzug Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frottee schlafanzug damen120K/yr
  • normann schlafanzug damen17K/yr
  • schiesser pyjama damen13K/yr
  • schlafanzug damen frottee32K/yr
  • schlafanzug frottee damen17K/yr

Reviews and returns

What reviews say buyers love and hate about Frottee Schlafanzug Damen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Komfort insgesamt”
18%of negative reviews mention “Gesamtgröße”
5.2%of orders come back
“die Passform ist locker,”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Frottee Schlafanzug Damen questions

Answered from the same tracked data.