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Froddo

high returns (15.1%) — Froddo doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46

Market size 2Growth 1Conversion 1Competition 96Returns 0Price range 92Avg price 95Brand share 35Review moat 92Quality gap 32
This niche Category average · 2,560 niches

Is Froddo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Froddo is a €10K/yr Amazon Germany market (257K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar–Sep–Oct–Nov. Verdict: Skip it — 36/100.

Froddo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.0% over the last 90 days and 0.1% of searches end in a purchase.

€10K

revenue / yr

Units sold / yr500
Search volume / yr-47.0%257K
Conversion rate0.1%
Avg price€42.15

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers17 · 62
Top-5 product click share17%
Open market16%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 130 products

Sponsored placement49%
New entrants (1y)51· 0 succeeded
Avg rating4.6★
Avg reviews167

Top Froddo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

€0€195€390€585€7801101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

62

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

17%

Top 20: 43%

Open market

13%

  • Froddo58%
  • Bisgaard10%
  • STQ KIDS6%
  • HOBIBEAR6%
  • SAGUARO4%
  • Affenzahn3%
  • Open — no brand owns it (11 brands, 13%)

Froddo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume257KCVR0.1%Products130Brands17Top 5 Brands84%OOS Rate20.9%Rating4.6★Reviews167Avg BSR#491
18K13KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct, Nov · busiest ÷ quietest = 5.9×

Top Froddo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • froddo barefoot113K/yr
  • froddo58K/yr
  • froddo schuhe13K/yr
  • froddo schuhe mädchen3K/yr
  • froddo winterstiefel53K/yr
  • froddo barefoot winter11K/yr

What reviews say buyers love and hate about Froddo

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Gesamtgröße17%

Passform war auch genau richtig

Breite15%

Beste Schuhe für breite Füße

Außensohlenqualität10%

Sehr flexible Sohle

Gewicht leicht10%

Leicht

Qualität insgesamt8%

Ansonsten aber wunderschön und hochwertig, wie man es von Bisgaard kennt

What buyers complain about

65% of reviews
Gesamtgröße39%

Allerdings fallen sie meinem Empfinden eine Nummer kleiner aus

Nähen/Finish/Polieren17%

Das Band des Klettverschluss finde ich an der Naht zu hart

Füße fit6%

die Größenangaben stimmen nicht, also die Länge des Kinderfußes in cm passt nicht zur angegebenen Größe, viel zu groß!

Lederqualität4%

KEIN Leder

Froddo return rate & reasons

Why buyers send it back, as a share of all return requests.

15.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Füße fit
16%
3Breite
9%
4Farbe
8%
5Materialqualität
3%

Common Froddo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Froddo 36/100 on Amazon Germany — Skip it. The niche generates €10K/yr across 130 tracked products. 0 of 51 products launched in the last 360 days are still selling. Search demand moved -47.0% over the last 90 days.
Search demand for Froddo on Amazon Germany peaks in Mar–Sep–Oct–Nov, where the busiest month runs 5.9× the quietest.