Is Freundschaftskette profitable to sell on Amazon Germany?

Flapen scores Freundschaftskette 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €62K a year across 12 tracked products. 0 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -16.0% in the last 90 days.

How competitive is the Freundschaftskette niche on Amazon Germany?

11 brands and 29 sellers compete in Freundschaftskette on Amazon Germany. The top 5 Freundschaftskette products take 75% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Freundschaftskette?

Freundschaftskette buyers on Amazon Germany complain most about Farbe, Ketten/Schlüsselqualität, and Qualität insgesamt. An estimated 1.1% of orders come back.

When does demand for Freundschaftskette peak?

Search demand for Freundschaftskette on Amazon Germany peaks in Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Freundschaftskette niche?

Freundschaftskette sells for €12.66 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.89 to €77.58. The average product has 116 reviews, the count a new listing must catch up to.

Freundschaftskette

Fail

Shoppers spend an estimated $62K a year here, so Freundschaftskette is a Fail.

Filters Low Review Barrier

Flapen Score: 44
44 / 100Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size: €62K/yr329K searches / yr
90-day growth: -16.0%search demand this quarter
Competition: 75%top-5 click share · 11 brands · 29 sellers

Flapen Score

Freundschaftskette against its category

The dotted line is the Fashion average. Past it, Freundschaftskette is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Freundschaftskette market on Amazon at a glance

Shoppers on Amazon Germany searched for Freundschaftskette 329K times last year and spent an estimated €62K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months: 329K
Growth, 90 days vs prior 90: -16.0%
Conversion, latest week: 1.5%
Market size, estimated: €62Ka year
Peak month: December1.9× the quietest month
Top search term: freundschaftskette119K searches a year

02 · Price

A sale here is worth €12.66.

Listings sell for €12.66 on average, from €3.89 to €77.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €12.66 that is €0 to €1K a year per listing.

Average price: €12.66under the $15 to $100 sweet spot
Price range: €3.89–€77.58
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #667 within Bijouterie. It carries 116 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 100%
Out of stock, average day: 8.0%
Average rank: #667in Bijouterie
Average rating: 4.12 starsAmazon Germany average 4.37 stars
Average reviews: 116per listing
Listings tracked: 12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Freundschaftskette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

Brand 151%
Brand 211%
Brand 37%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (5 brands, 16%)

Demand

Freundschaftskette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Freundschaftskette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

freundschaftskette119K/yr -17.3%0.8% conv.
bff ketten für 245K/yr -20.6%0.6% conv.
freundschaftsketten38K/yr -7.1%0.3% conv.
freundschaftskette für 2 mädchen37K/yr -5.8%1.6% conv.
freundschaftsketten für 215K/yr -28.5%0.5% conv.
best friends kette10K/yr -15.1%1.0% conv.
bff ketten10K/yr -34.9%0.2% conv.
freundschafts kette6K/yr +4.9%0.3% conv.
bff kette8K/yr -20.2%0.7% conv.
freundschaft ketten8K/yr -34.4%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Freundschaftskette

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Preis-Leistungs-Verhältnis”

25%of negative reviews mention “Farbe”

1.1%of orders come back

“Farbe weicht ein wenig ab”

A buyer, on “Farbe”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common Freundschaftskette questions

Answered from the same tracked data.

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