Fred Perry Mütze

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €226K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

0.7%

Market size, estimated

€226Ka year

Peak month

November1.8× the quietest month

Top search term

lonsdale266K searches a year

Listings sell for €29.63 on average, from €10.70 to €98.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €29.63 that is €0 to €3K a year per listing.

Average price

€29.63inside the $15 to $100 sweet spot

Price range

€10.70–€98.52

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

€0–€3K

Returns

3.0%of orders · Amazon Germany median 1.1%

46% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #599 within Activewear. It carries 768 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

96%

Out of stock, average day

1.7%

Average rank

#599in Activewear

Average rating

4.49 starsAmazon Germany average 4.37 stars

Average reviews

768per listing

Listings tracked

117

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months