fred perry mütze
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible€29.63avg listing price — sweet spot $15–$100
Price range
Great€10.70–€98.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good768.04avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay€226K€226K/yr · 1.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, fred perry mütze is a €226K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
fred perry mütze market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- €148K–€178K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #599
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 46%
- Out of stock
- 1.7%
- Avg brand age
- 53 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
74
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
18%
Top 20: 47%
Open market
1%
- Lonsdale64%
- Lyle & Scott32%
- PITBULL1%
- FM London1%
- Shah Traders1%
- Ellesse0%
- Open — no brand owns it (3 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -11.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top fred perry mütze search terms
- lonsdale266K/yr
- lonsdale tshirt herren118K/yr
- lyle & scott168K/yr
- lonsdale jacke114K/yr
- londsdale männer tshirt59K/yr
- lonsdale herren36K/yr
- lonsdale tshirt20K/yr
- lyle & scott jacke49K/yr
- londsdale männer jacke26K/yr
- lonsdale jacke herren28K/yr
Top fred perry mütze products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lyle & Scott Herren Jacke | XS -XXL
Lyle & Scott€67.654.6★479 rev
Lyle & Scott T-Shirt Herren | mit Rundhals-Ausschnitt und kurzen Ärmeln | mit goldenem Adler-Logo auf der Brust | XS XXL
Lyle & Scott€24.664.6★2,567 rev
Lonsdale T-Shirt für Herren Sommer-T-Shirt in regulärer Passform SXL
Lonsdale€11.924.4★1,874 rev
Lonsdale Herren Jacke schmale Passform ACTON XL Black
Lonsdale€68.964.5★106 rev
Lonsdale Herren T-Shirt Logo schwarz (schwarz) Medium
Lonsdale€14.134.5★3,438 rev
Newest
by launch date
Lyle & Scott T-Shirt Herren | mit Rundhals-Ausschnitt und kurzen Ärmeln | mit goldenem Adler-Logo auf der Brust | XS XXL
Lyle & Scott€22.5424 rev
Lonsdale Herren BRINDISTER T-Shrit Black/White M
Lonsdale€18.62201 rev
Lonsdale T-Shirt für Herren Sommer-T-Shirt in regulärer Passform SXL
Lonsdale€11.921,874 rev
Lonsdale Herren T-Shirt Normale Passform Doppelpack LOSCOE XL White/Navy
Lonsdale€19.8467 rev
Lonsdale Herren T-Shirt Normale Passform Doppelpack MORHAM XL Black/Olive
Lonsdale€18.09130 rev
Trending
90-day click momentum
Lyle & Scott T-Shirt Herren | mit Rundhals-Ausschnitt und kurzen Ärmeln | mit goldenem Adler-Logo auf der Brust | XS XXL
Lyle & Scott€24.254.6★
Lonsdale Herren T-Shirt Normale Passform Doppelpack LOSCOE XL White/Navy
Lonsdale€19.844.7★
Lonsdale Herren T-Shirt Normale Passform Doppelpack MORHAM XL Black/Olive
Lonsdale€18.094.7★
Lonsdale Herren T-Shirt Normale Passform ST. ERNEY Green/Green L
Lonsdale€14.884.6★
Lonsdale Herren T-Shirt Normale Passform Doppelpack ECCLAW M Black/Oxblood
Lonsdale€22.664.6★
What buyers say about fred perry mütze
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Passt”
“Angenehm zu tragen, Top Qualität”
“Super Preis,”
“Sehr schönes Material”
“Wie beschrieben alles bestens”
“Farbe wie auf dem Bild”
“Super Geschenk für meinen Neffen”
“Design: Das Logo auf der Brust sieht hochwertig aus”
“Der Aufdruck ist gestickt,und sehr gut verarbeitet”
What buyers complain about
“Unmögliche Passform”
“Qualität war sehr dünn”
“geht schnell kaputt”
“Ich finde die echt nicht schön was Form betrifft”
“Qualität der Nähte na ja, schade”
“Falsche Anzahl und dünne Tshirts”
“Das rote ist etwas weiter als das schwarze”
“Wäre es teurer gewesen, wäre es definitiv zurückgegangen”
“Habe aber dass Gefühl das es nach dem zweiten Mal waschen schon ein bisschen eingelaufen ist”
Top return reasons
Common questions
- Is fred perry mütze profitable to sell on Amazon Germany?
- The niche generates €226K/yr across 117 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the fred perry mütze niche?
- 9 brands and 74 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in fred perry mütze?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 3.0%.
- When does demand for fred perry mütze peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the fred perry mütze niche?
- Listings span €10.70–€98.52; the average listing price is €29.63 (sweet spot $15–$100). The average incumbent carries 768 reviews — the moat a new listing must climb.