How competitive is the Fred Perry Mütze niche on Amazon Germany?

9 brands and 74 sellers compete in Fred Perry Mütze on Amazon Germany. The top 5 Fred Perry Mütze products take 18% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Fred Perry Mütze?

Fred Perry Mütze buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 3.0%.

What does it cost to enter the Fred Perry Mütze niche?

Fred Perry Mütze sells for €29.63 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €10.70–€98.52. The average incumbent carries 768 reviews — the moat a new listing must climb.

Fred Perry Mütze

brand-locked demand (top 5 brands take 99% of clicks) — Fred Perry Mütze doesn't clear our bar today.

Flapen Score

Skip it

Top 46% of 2,560 Fashion niches · +1 vs the category median of 46

This niche Category average · 2,560 niches

Is Fred Perry Mütze profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fred Perry Mütze is a €226K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Fred Perry Mütze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.6% over the last 90 days and 0.7% of searches end in a purchase.

€226K

revenue / yr

Units sold / yr6K

Search volume / yr-11.6%1.0M

Conversion rate0.7%

Avg price€29.63

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers9 · 74

Top-5 product click share18%

Open market1%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 117 products

Top Fred Perry Mütze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lyle & Scott Herren Jacke | XS -XXL

Price: €67.65
Rating: 4.6/5
Reviews: 479
Age: 6y ago

Lyle & Scott T-Shirt Herren | mit Rundhals-Ausschnitt und kurzen Ärmeln | mit goldenem Adler-Logo auf der Brust | XS XXL

Price: €24.66
Rating: 4.6/5
Reviews: 2,567
Age: 6y ago

Lonsdale T-Shirt für Herren Sommer-T-Shirt in regulärer Passform SXL

Price: €11.92
Rating: 4.4/5
Reviews: 1,874
Age: 2y ago

Lonsdale Herren Jacke schmale Passform ACTON XL Black

Price: €68.96
Rating: 4.5/5
Reviews: 106
Age: 16y ago

Lonsdale Herren T-Shirt Logo schwarz (schwarz) Medium

Price: €14.13
Rating: 4.5/5
Reviews: 3,438
Age: 15y ago

Newest

by launch date

Lyle & Scott T-Shirt Herren | mit Rundhals-Ausschnitt und kurzen Ärmeln | mit goldenem Adler-Logo auf der Brust | XS XXL

Price: €22.54
Rating: 4.4/5
Reviews: 24
Age: 2y ago

Lonsdale Herren BRINDISTER T-Shrit Black/White M

Price: €18.62
Rating: 4.7/5
Reviews: 201
Age: 2y ago

Lonsdale T-Shirt für Herren Sommer-T-Shirt in regulärer Passform SXL

Price: €11.92
Rating: 4.4/5
Reviews: 1,874
Age: 2y ago

Lonsdale Herren T-Shirt Normale Passform Doppelpack LOSCOE XL White/Navy

Price: €19.84
Rating: 4.7/5
Reviews: 67
Age: 3y ago

Lonsdale Herren T-Shirt Normale Passform Doppelpack MORHAM XL Black/Olive

Price: €18.09
Rating: 4.7/5
Reviews: 130
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

18%

Top 20: 47%

Open market

Lonsdale64%
Lyle & Scott32%
PITBULL1%
FM London1%
Shah Traders1%
Ellesse0%
Open — no brand owns it (3 brands, 1%)

Fred Perry Mütze demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR0.7%Products117Brands9Top 5 Brands99%OOS Rate1.7%Rating4.5★Reviews768Avg BSR#599

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Fred Perry Mütze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lonsdale266K/yr -12.5%0.3% conv.
lonsdale tshirt herren118K/yr +93.3%1.0% conv.
lyle & scott168K/yr -19.6%0.2% conv.
lonsdale jacke114K/yr -34.5%0.2% conv.
londsdale männer tshirt59K/yr +50.3%0.7% conv.
lonsdale herren36K/yr -13.4%0.3% conv.
lonsdale tshirt20K/yr +19.5%0.4% conv.
lyle & scott jacke49K/yr -50.1%0.3% conv.
londsdale männer jacke26K/yr -22.6%0.5% conv.
lonsdale jacke herren28K/yr -37.1%0.2% conv.

What reviews say buyers love and hate about Fred Perry Mütze

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Qualität insgesamt34%

“Super Qualität”

Gesamtgröße33%

“Passt”

Komfort insgesamt6%

“Angenehm zu tragen, Top Qualität”

Preis-Leistungs-Verhältnis5%

“Super Preis,”

Materialqualität5%

“Sehr schönes Material”

What buyers complain about

88% of reviews

Gesamtgröße29%

“Unmögliche Passform”

Qualität insgesamt27%

“Qualität war sehr dünn”

Haltbarkeit7%

“geht schnell kaputt”

Form/Stil7%

“Ich finde die echt nicht schön was Form betrifft”

Lücke/Loch7%

Fred Perry Mütze return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

60%

2Länge

3Qualität insgesamt

4Breite

5Druckqualität

Common Fred Perry Mütze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fred Perry Mütze 47/100 on Amazon Germany — Skip it. The niche generates €226K/yr across 117 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -11.6% over the last 90 days.