Is Fossil Uhr profitable to sell on Amazon Germany?

Flapen scores Fossil Uhr 32 out of 100 on Amazon Germany, a Fail. Shoppers spend €89K a year across 27 tracked products. Search demand grew +1.0% in the last 90 days.

How competitive is the Fossil Uhr niche on Amazon Germany?

4 brands and 27 sellers compete in Fossil Uhr on Amazon Germany. The top 5 Fossil Uhr products take 45% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Fossil Uhr?

Fossil Uhr buyers on Amazon Germany complain most about Handgelenk fit , Preis-Leistungs-Verhältnis, and Qualität insgesamt. An estimated 7.1% of orders come back, which is high.

When does demand for Fossil Uhr peak?

Search demand for Fossil Uhr on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Fossil Uhr niche?

Fossil Uhr sells for €107.70 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €9.27 to €226.84. The average product has 3,884 reviews, the count a new listing must catch up to.

Fossil Uhr

Fail

The top 5 brands take 100% of clicks, so Fossil Uhr is a Fail.

Filters High Returns High Price

Flapen Score: 32
32 / 100Ranks 2,359 of 2,560 Fashion niches · −14 vs the category median of 46
Market size: €89K/yr166K searches / yr
90-day growth: +1.0%search demand this quarter
Competition: 45%top-5 click share · 4 brands · 27 sellers

Flapen Score

Fossil Uhr against its category

The dotted line is the Fashion average. Past it, Fossil Uhr is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Fossil Uhr market on Amazon at a glance

Shoppers on Amazon Germany searched for Fossil Uhr 166K times last year and spent an estimated €89K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months: 166K
Growth, 90 days vs prior 90: +1.0%
Conversion, latest week: 0.5%
Market size, estimated: €89Ka year
Peak month: November2.6× the quietest month
Top search term: diesel uhr42K searches a year

02 · Price

A sale here is worth €107.70.

Listings sell for €107.70 on average, from €9.27 to €226.84. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €107.70 that is €0 to €11K a year per listing.

Average price: €107.70above the $15 to $100 sweet spot
Price range: €9.27–€226.84
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: €0–€11K
Returns: 7.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #634 within Uhren. It carries 3,884 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 4.2%
Average rank: #634in Uhren
Average rating: 4.45 starsAmazon Germany average 4.37 stars
Average reviews: 3,884per listing
Listings tracked: 27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 59 months

Products

Top Fossil Uhr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

Brand 176%
Brand 219%
Brand 33%
Brand 42%
Open — no brand owns it (0%)

Demand

Fossil Uhr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Fossil Uhr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

diesel uhr42K/yr -2.1%0.2% conv.
mechanische uhr21K/yr +39.5%0.0% conv.
diesel watches for men14K/yr +15.0%0.2% conv.
diesel uhren männer13K/yr +30.8%0.1% conv.
boss herrenuhr14K/yr -35.0%0.0% conv.
mechanische armbanduhren herren8K/yr +10.0%0.0% conv.
diesel watch8K/yr -4.9%0.1% conv.
fossil uhren8K/yr -2.4%0.1% conv.
diesel uhren9K/yr -7.7%0.1% conv.
fossil herrenuhr lederarmband7K/yr -3.1%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Fossil Uhr

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

17%of negative reviews mention “Handgelenk fit ”

7.1%of orders come back

“Armband ist zu kurz, darum 3 Glieder dazu, dringend”

A buyer, on “Handgelenk fit ”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Fashion niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Fossil Uhr questions

Answered from the same tracked data.

Categories