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Fossil Ohrstecker

Fail

Buyers convert on only 0.8% of searches, so Fossil Ohrstecker is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€435K/yr1.3M searches / yr
90-day growth
-11.8%search demand this quarter
Competition
24%top-5 click share · 15 brands · 49 sellers

Flapen Score

Fossil Ohrstecker against its category

The dotted line is the Fashion average. Past it, Fossil Ohrstecker is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fossil Ohrstecker market on Amazon at a glance

Shoppers on Amazon Germany searched for Fossil Ohrstecker 1.3M times last year and spent an estimated €435K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €435K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
0.8%
Market size, estimated
€435Ka year
Peak month
November3.6× the quietest month
Top search term
liebeskind geldbörse damen295K searches a year

02 · Price

A sale here is worth €39.19.

Listings sell for €39.19 on average, from €7.92 to €76.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At €39.19 that is €0 to €4K a year per listing.

Average price
€39.19inside the $15 to $100 sweet spot
Price range
€7.92–€76.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
6.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #447 within Handtaschen. It carries 887 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
10.1%
Average rank
#447in Handtaschen
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
887per listing
Listings tracked
76

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Fossil Ohrstecker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

49

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

24%

Top 20: 55%

Open market

7%

  • Brand 165%
  • Brand 215%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 7%)

Demand

Fossil Ohrstecker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Fossil Ohrstecker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liebeskind geldbörse damen295K/yr
  • liebeskind ohrringe225K/yr
  • liebeskind kette132K/yr
  • kette rosegold damen106K/yr
  • liebeskind schmuck119K/yr
  • kette rosegold55K/yr
  • ohrringe liebeskind46K/yr
  • rosegold kette38K/yr
  • y kette silber30K/yr
  • liebeskind geldbörse44K/yr

Reviews and returns

What reviews say buyers love and hate about Fossil Ohrstecker

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ketten/Schlüsselqualität”
18%of negative reviews mention “Haltbarkeit”
6.2%of orders come back
“der Ohrring fällt immer wieder raus”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fossil Ohrstecker questions

Answered from the same tracked data.