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Fossil Damenuhr Gold

Fail

The top 5 brands take 100% of clicks, so Fossil Damenuhr Gold is a Fail.

Flapen Score
31
31 / 100
Ranks 2,395 of 2,560 Fashion niches · −15 vs the category median of 46
Market size
€24K/yr100K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
41%top-5 click share · 4 brands · 13 sellers

Flapen Score

Fossil Damenuhr Gold against its category

The dotted line is the Fashion average. Past it, Fossil Damenuhr Gold is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fossil Damenuhr Gold market on Amazon at a glance

Shoppers on Amazon Germany searched for Fossil Damenuhr Gold 100K times last year and spent an estimated €24K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
0.3%
Market size, estimated
€24Ka year
Peak month
December3.3× the quietest month
Top search term
fosil uhren damen19K searches a year

02 · Price

A sale here is worth €90.06.

Listings sell for €90.06 on average, from €9.72 to €136.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €90.06 that is €0 to €9K a year per listing.

Average price
€90.06inside the $15 to $100 sweet spot
Price range
€9.72–€136.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€9K
Returns
7.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #273 within Uhren. It carries 3,186 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
6.2%
Average rank
#273in Uhren
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
3,186per listing
Listings tracked
39

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Fossil Damenuhr Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

0%

  • Brand 196%
  • Brand 22%
  • Brand 31%
  • Brand 41%

Demand

Fossil Damenuhr Gold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Fossil Damenuhr Gold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fosil uhren damen19K/yr
  • damenuhr blau11K/yr
  • fossil damenuhr gold15K/yr
  • fossil damenuhr silber13K/yr
  • silberne uhr damen7K/yr
  • fossil damen uhr9K/yr
  • fossil damenuhr lederarmband8K/yr
  • fossil damenuhr rosegold6K/yr
  • uhr schwarz damen5K/yr
  • damenuhr schwarz gold7K/yr

Reviews and returns

What reviews say buyers love and hate about Fossil Damenuhr Gold

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Handgelenk fit ”
7.9%of orders come back
“Armband ist zu kurz”
A buyer, on “Handgelenk fit ”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fossil Damenuhr Gold questions

Answered from the same tracked data.