Is Fossil Damenuhr profitable to sell on Amazon Germany?

Flapen scores Fossil Damenuhr 38 out of 100 on Amazon Germany, a Fail. Shoppers spend €856K a year across 22 tracked products. Search demand grew +2.4% in the last 90 days.

How competitive is the Fossil Damenuhr niche on Amazon Germany?

7 brands and 43 sellers compete in Fossil Damenuhr on Amazon Germany. The top 5 Fossil Damenuhr products take 61% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Fossil Damenuhr?

Fossil Damenuhr buyers on Amazon Germany complain most about Handgelenk fit , Qualität insgesamt, and Allergien. An estimated 8.7% of orders come back, which is high.

When does demand for Fossil Damenuhr peak?

Search demand for Fossil Damenuhr on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Fossil Damenuhr niche?

Fossil Damenuhr sells for €76.11 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.97 to €119.45. The average product has 5,019 reviews, the count a new listing must catch up to.

Fossil Damenuhr

Fail

The top 5 brands take 97% of clicks, so Fossil Damenuhr is a Fail.

Filters High Returns High Price

Flapen Score: 38
38 / 100Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size: €856K/yr1.5M searches / yr
90-day growth: +2.4%search demand this quarter
Competition: 61%top-5 click share · 7 brands · 43 sellers

Flapen Score

Fossil Damenuhr against its category

The dotted line is the Fashion average. Past it, Fossil Damenuhr is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Fossil Damenuhr market on Amazon at a glance

Shoppers on Amazon Germany searched for Fossil Damenuhr 1.5M times last year and spent an estimated €856K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €856K a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: +2.4%
Conversion, latest week: 0.7%
Market size, estimated: €856Ka year
Peak month: December2.6× the quietest month
Top search term: fossil damenuhr268K searches a year

02 · Price

A sale here is worth €76.11.

Listings sell for €76.11 on average, from €9.97 to €119.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €76.11 that is €8K to €19K a year per listing.

Average price: €76.11inside the $15 to $100 sweet spot
Price range: €9.97–€119.45
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 100–250
Revenue per listing a year: €8K–€19K
Returns: 8.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #138 within Uhren. It carries 5,019 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 1.9%
Average rank: #138in Uhren
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 5,019per listing
Listings tracked: 22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Fossil Damenuhr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

Brand 182%
Brand 26%
Brand 34%
Brand 43%
Brand 52%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Fossil Damenuhr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Fossil Damenuhr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fossil damenuhr268K/yr -1.4%0.2% conv.
damenuhr silber142K/yr +10.8%0.0% conv.
damenuhr gold127K/yr +10.2%0.2% conv.
damen uhren sale marken107K/yr +7.0%0.0% conv.
damenuhren markenuhren sale97K/yr +3.7%0.0% conv.
liebeskind uhren damen105K/yr -16.2%0.2% conv.
uhr damen gold77K/yr +3.1%0.2% conv.
damenarmbanduhr58K/yr +10.1%0.1% conv.
damenuhr lederarmband59K/yr -6.3%0.0% conv.
uhr gold damen54K/yr +9.4%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Fossil Damenuhr

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Handgelenk fit ”

8.7%of orders come back

“Leider musste ich die Uhr zurückschicken, da sie trotz verstellbarem Armband nicht für meine dünnen Handgelenke passte”

A buyer, on “Handgelenk fit ”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Fossil Damenuhr questions

Answered from the same tracked data.

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