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Formel 1 Fanartikel

Fail

Buyers convert on only 0.4% of searches, so Formel 1 Fanartikel is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€330K/yr1.9M searches / yr
90-day growth
-27.2%search demand this quarter
Competition
39%top-5 click share · 18 brands · 328 sellers

Flapen Score

Formel 1 Fanartikel against its category

The dotted line is the Fashion average. Past it, Formel 1 Fanartikel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Formel 1 Fanartikel market on Amazon at a glance

Shoppers on Amazon Germany searched for Formel 1 Fanartikel 1.9M times last year and spent an estimated €330K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €330K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
0.4%
Market size, estimated
€330Ka year
Peak month
December2.3× the quietest month
Top search term
formel 1540K searches a year

02 · Price

A sale here is worth €39.59.

Listings sell for €39.59 on average, from €5.36 to €136.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €39.59 that is €0 to €4K a year per listing.

Average price
€39.59inside the $15 to $100 sweet spot
Price range
€5.36–€136.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #326 within Kleidung für spezielle Anlässe. It carries 1,607 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#326in Kleidung für spezielle Anlässe
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,607per listing
Listings tracked
42

04 · Newcomers

13 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
13Amazon's first-year sales bar
Average brand age
39 months

Products

Top Formel 1 Fanartikel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

328

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 76%

Open market

20%

  • Brand 124%
  • Brand 216%
  • Brand 315%
  • Brand 413%
  • Brand 57%
  • Brand 64%

Demand

Formel 1 Fanartikel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Formel 1 Fanartikel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • formel 1540K/yr
  • ferrari191K/yr
  • formel 1 geschenk33K/yr
  • f1 merch43K/yr
  • formel 1 fanartikel93K/yr
  • formula 140K/yr
  • formel 1 auto28K/yr
  • ferrari f128K/yr
  • scuderia ferrari13K/yr
  • f1 ferrari16K/yr

Reviews and returns

What reviews say buyers love and hate about Formel 1 Fanartikel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Gesamtgröße”
0.8%of orders come back
“Logos und Dimensionen vom Anzug passen ebenso kein bisschen”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Formel 1 Fanartikel questions

Answered from the same tracked data.