flip flops damen
Worth a lookShows demand growing +378.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+378.0%90-day search growth — must beat 0% to launch
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great€18.76avg listing price — sweet spot $15–$100
Price range
Great€8.78–€47.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good€346K€346K/yr · 4.0M searches
Review moat
Bad11,939.23avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.6%return rate — above 6% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, flip flops damen is a €346K/yr Amazon Germany market (4.0M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- €469K–€563K
- units × avg price
- Launch success
- 21%
- 4 of 19 new (360d)
- Conversion rate
- 0.5%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 81%
- Out of stock
- 2.3%
- Avg brand age
- 46 months
- Avg seller age
- 178 days
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
25 flat
Sellers
136
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
19%
Top 20: 46%
Open market
27%
- Havaianas43%
- Amazon Essentials8%
- KuaiLu7%
- BOnova6%
- Crocs5%
- shevalues4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +378.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 107 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Havaianas Slim Damen Flip Flops Schwarz 39/40 EU
Havaianas€17.584.5★34,660 rev
shevalues Flip Flops Damen Schlanke elegante und bequeme Zehentrenner rutschfeste Schuhe für Strand & Dusche Schwarz 39
shevalues€11.954.4★4,409 rev
Havaianas Slim Logo Pop Up Damen FlipFlop Black/Steel Grey 41 EU
Havaianas€13.074.2★138 rev
Havaianas Top Tiras Damen Flip Flops Roségold 37/38 EU
Havaianas€14.614.5★20,168 rev
Havaianas Top Color Unisex Flipflop Black
Havaianas€13.734.1★3,361 rev
Newest
by launch date
Amazon Essentials Unisex-Flip-Flop Schwarz 36 EU
Amazon Essentials€12.99102 rev
Amazon Essentials Unisex-Flip-Flop Schwarz 34 EU
Amazon Essentials€13.01101 rev
Ripord Flip Flops Damen Modische Zehentrenner Leichte Freizeitsandalen Sommer Strandsandalen Weiß EU 39
Ripord€15.927 rev
KIDMI Damen Sport Flip Flops Zehentrenner Bequeme Gehsandalen mit weichem Fußbett rutschfest Sommersandalen für Strand & Alltag Schwarz EU39 Markengrösse 40
KIDMI€18.65812 rev
KIDMI Damen Sport Flip Flops Zehentrenner Bequeme Gehsandalen mit weichem Fußbett rutschfest Sommersandalen für Strand & Alltag Schwarz EU40 Markengrösse 41
KIDMI€20.54812 rev
Trending
90-day click momentum
Havaianas - Top Color Bequeme Robuste und Leichte Badelatschen Rutschfeste Sohlen Unisex Erwachsene
Havaianas€13.854.1★
KuaiLu Damen Flip Flops Komfort Yoga Matte Plattform Leichte Zehentrenner für Frauen Dressy Sommer Strand Thong Sandalen mit Weich Kissen Fußbett Weißer Khaki EU 40
KuaiLu€18.564.4★
Crocs Miami Matte Round Toe Flip Flip-Flops für Damen Kaffeebraun 41 EU
Crocs€36.744.3★
KuaiLu Frauen Strass Flip Flops mit Komfort Bogen Unterstützung Yoga Matte Kissen Sandalen Mode Sommer Strand Pool Reisen Orthotic Walking Thong Sandles Slip auf Plantar Fasciitis Beige Weiß 37
KuaiLu€15.494.3★
BOnova Ibiza Fettleder braun in Größe 38 aus hochwertigem Echtleder. Damen-Zehentrenner mit anatomisch geformten Kork-Fußbett. Stylische Pantolette zum Wohlfühlen
BOnova€47.984.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“super bequem”
“Größe fit”
“Super Qualität,”
“Guter Preis”
“Badeschlappen, leicht, schöne Farbe”
“Wie erwartet”
“Gutes Laufgefühl,”
“Sohle gut”
“Ansonsten wirkt das Material wertig und gut verarbeitet”
“Super bequeme Pantoletten mit schicken Design”
What buyers complain about
“Schlechte Qualität”
“Fliflops,fallen bißchen größer aus,bin aber”
“Sowas darf nach nicht mal einem Monat definitiv nicht passieren”
“Die Schuhe stinken leider sehr nach Chemie”
“Das Geld nicht wert”
“Flip flops sind sehr weit für schmale Füße”
“Färben ab”
“Schmerzhaft und schwer”
“Schmerzhaft und schwer”
“Ganz leichte Flip Flop Schlapferl”
Top return reasons
Common questions
- Is flip flops damen profitable to sell on Amazon Germany?
- The niche generates €346K/yr across 107 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is +378.0%. Flapen's verdict: Worth a look (62/100).
- How competitive is the flip flops damen niche?
- 25 brands and 136 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in flip flops damen?
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 7.6% — above our launch gate.
- When does demand for flip flops damen peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 12.4× the quietest.
- What does it cost to enter the flip flops damen niche?
- Listings span €8.78–€47.98; the average listing price is €18.76 (sweet spot $15–$100). The average incumbent carries 11,939 reviews — the moat a new listing must climb.
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