Skip to content

Fliege Blau

prices mostly outside the sweet spot ($3.52–$11.62) — Fliege Blau doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

Market size 11Growth 95Conversion 80Competition 61Returns 7Price range 0Avg price 25Brand share 17Review moat 36Quality gap 47
This niche Category average · 2,560 niches

Is Fliege Blau profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fliege Blau is a €43K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 43/100.

Fliege Blau: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +113.5% over the last 90 days and 8.3% of searches end in a purchase.

€43K

revenue / yr

Units sold / yr6K
Search volume / yr+113.5%59K
Conversion rate8.3%
Avg price€8.89

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 14
Top-5 product click share48%
Open market7%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,880

Top Fliege Blau products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€9K€13K€17K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

4%

  • DonDon46%
  • HISDERN26%
  • JEMYGINS14%
  • Enlision5%
  • Sophie & Jules3%
  • JACK & JONES3%
  • Open — no brand owns it (2 brands, 4%)

Fliege Blau demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR8.3%Products28Brands8Top 5 Brands93%OOS Rate1.7%Rating4.5★Reviews2,880Avg BSR#8
2K2KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Top Fliege Blau search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fliege blau20K/yr
  • fliege dunkelblau herren5K/yr
  • fliege blau herren9K/yr
  • blaue fliege herren7K/yr
  • fliege herren blau6K/yr
  • fliege dunkelblau7K/yr
  • blaue fliege4K/yr

What reviews say buyers love and hate about Fliege Blau

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Qualität insgesamt36%

Sehr schönes Set mit starker Qualität

Gesamtgröße22%

passt

Preis-Leistungs-Verhältnis8%

Super elegant und sehr preiswert

Farbe8%

passt gut und die Farben sind sehr schön

Materialqualität6%

das Material fühlt sich angenehm an

What buyers complain about

75% of reviews
beworben Vs Tatsächliches Produkt50%

Sind nicht genau wie auf den bilder

Qualität insgesamt25%

die Qualität ist nicht vergleichbar,

Fliege Blau return rate & reasons

Why buyers send it back, as a share of all return requests.

10.0%

Return rate

1%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
68%
2Gesamtgröße
20%
3Qualität insgesamt
3%
4Materialqualität
2%
5Nacken fit
1%

Common Fliege Blau questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fliege Blau 43/100 on Amazon Germany — Skip it. The niche generates €43K/yr across 28 tracked products. Search demand moved +113.5% over the last 90 days.
Search demand for Fliege Blau on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 3.1× the quietest.