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Fliege

prices mostly outside the sweet spot ($3.23–$14.90) — Fliege doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

Market size 33Growth 61Conversion 51Competition 70Returns 19Price range 0Avg price 27Brand share 28Review moat 38Quality gap 50
This niche Category average · 2,560 niches

Is Fliege profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fliege is a €155K/yr Amazon Germany market (401K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 43/100.

Fliege: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +37.3% over the last 90 days and 4.2% of searches end in a purchase.

€155K

revenue / yr

Units sold / yr30K
Search volume / yr+37.3%401K
Conversion rate4.2%
Avg price€9.29

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 14
Top-5 product click share43%
Open market12%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement97%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,672

Top Fliege products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

€0€6K€12K€19K€25K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

7%

  • DonDon42%
  • HISDERN23%
  • JEMYGINS9%
  • URAQT9%
  • Enlision6%
  • Sophie & Jules5%
  • Open — no brand owns it (3 brands, 7%)

Fliege demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume401KCVR4.2%Products35Brands9Top 5 Brands88%OOS Rate0.0%Rating4.5★Reviews2,672Avg BSR#9
9K7KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Top Fliege search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fliege120K/yr
  • fliege herren72K/yr
  • fliege anzug24K/yr
  • fly33K/yr
  • fliege mit einstecktuch15K/yr
  • fliege und einstecktuch11K/yr
  • fliege schwarz herren20K/yr
  • fliege anzug herren10K/yr
  • schwarze fliege herren17K/yr
  • herren fliege14K/yr

What reviews say buyers love and hate about Fliege

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Qualität insgesamt37%

Super Qualität

Gesamtgröße22%

passt

Preis-Leistungs-Verhältnis17%

Preis/Leistung top

beworben Vs Tatsächliches Produkt6%

Sieht aus wie auf den Bildern

Farbe3%

Tolle Farbe, perfekt Sitz

What buyers complain about

75% of reviews
Haltbarkeit17%

Leider nach 3 Bällen zum Wegschmeißen

Gesamtgröße17%

Fliege zu eng

Qualität insgesamt17%

Sehr günstig in der Verarbeitung

Riemen/Saitenqualität8%

Die Hosenträger sind nach der ersten Benutzung gleich auseinandergefallen da die Schnallen kaputt waren

Produktzustand6%

Vermutlich war das eine Rückdendung die wieder verschickt wurde

Fliege return rate & reasons

Why buyers send it back, as a share of all return requests.

6.7%

Return rate

1%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
58%
2Gesamtgröße
22%
3Qualität insgesamt
5%
4Materialqualität
3%
5beworben Vs Tatsächliches Produkt
2%

Common Fliege questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fliege 43/100 on Amazon Germany — Skip it. The niche generates €155K/yr across 35 tracked products. Search demand moved +37.3% over the last 90 days.
Search demand for Fliege on Amazon Germany peaks in Jun–Jul, where the busiest month runs 2.0× the quietest.