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fleecepullover herren

Skip it

Soft demand (-67.0% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 3Competition 98Returns 2Price range 81Avg price 95Brand share 75Review moat 45Quality gap 62

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible€29.97

avg listing price — sweet spot $15–$100

Price range

Great€8.86–€112.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,993.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€48K

€48K/yr · 593K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.4%

return rate — above 5% kills the launch gate

Growth

Bad-67.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, fleecepullover herren is a €48K/yr Amazon Germany market (593K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

fleecepullover herren market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€90K–€120K
units × avg price
Conversion rate
0.3%
Avg BSR
#463
Page quality
0%
Prime
89%
Sponsored
82%
Out of stock
6.1%
Avg brand age
48 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

64 rising

Sellers

260

Top-5 brand share

60%

Top 20: 87%

Top-5 click share

9%

Top 20: 26%

Open market

44%

  • Regatta30%
  • 33,000ft11%
  • Columbia5%
  • Höhenhorn4%
  • RevolutionRace3%
  • KEFITEVD2%

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -67.0% search growth over the last 90 days.
25K15KBlack Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Top fleecepullover herren search terms

  • regatta jacke herren32K/yr
  • regatta38K/yr
  • fleecepullover herren160K/yr
  • regatta herren43K/yr
  • fleece pullover herren76K/yr
  • midlayer herren33K/yr
  • regatta fleecejacke herren16K/yr
  • outdoor pullover herren13K/yr
  • fleece pullover19K/yr
  • fleecepullover19K/yr
All search terms

Top fleecepullover herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€4792%€9593%€1K4%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fleecepullover herren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Gesamtgröße15%

“Passt”

Wärme14%

“warm”

Komfort insgesamt11%

“Warm und angenehm zu tragen”

Preis-Leistungs-Verhältnis5%

“Ganz okay für den Preis”

Materialqualität4%

“Leichtes Material”

Taschen/Abteilungen3%

“Känguru-Tasche ist groß genug für die Hände und ein Handy”

beworben Vs Tatsächliches Produkt3%

“Alles wie beschrieben”

Gewicht leicht3%

“Trägt sich angenehm leicht, ist tadellos verarbeitet”

Weiches Gefühl2%

“Softshell jacke”

What buyers complain about

Gesamtgröße23%

“XXL fällt klein aus”

Qualität insgesamt6%

“Keine gute Qualität”

Reißverschlussqualität5%

“extrem schwergängiger Reißverschluss”

Materialqualität5%

“Schlechtes Material”

Geruch4%

“stinkt aber schnell.”

Haltbarkeit3%

“wirkt insgesamt nicht sehr langlebig”

Dünn3%

“Für Winter ist viel zu dünn”

Atmungsaktivität2%

“NICHT atmungsaktiv”

Wasserbeständigkeit2%

“Nicht Wasserdicht”

Produktzustand2%

“Retoureprodukt erhalten”

Top return reasons

Gesamtgröße50%
Dünn8%
Farbe6%
Materialqualität5%
Qualität insgesamt5%
Breite3%
Ärmelpassform2%
Länge2%
Reißverschlussqualität2%
beworben Vs Tatsächliches Produkt2%

Common questions

Is fleecepullover herren profitable to sell on Amazon Germany?
The niche generates €48K/yr across 336 tracked products. 0 of 36 products launched in the last 360 days are still selling. 90-day search growth is -67.0%. Flapen's verdict: Skip it (42/100).
How competitive is the fleecepullover herren niche?
64 brands and 260 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in fleecepullover herren?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Reißverschlussqualität. The return rate is 11.4% — above our launch gate.
When does demand for fleecepullover herren peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 14.5× the quietest.
What does it cost to enter the fleecepullover herren niche?
Listings span €8.86–€112.53; the average listing price is €29.97 (sweet spot $15–$100). The average incumbent carries 1,994 reviews — the moat a new listing must climb.