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Fleecepullover Herren

Fail

Demand is soft, at -67.0% this quarter, so Fleecepullover Herren is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€48K/yr593K searches / yr
90-day growth
-67.0%search demand this quarter
Competition
9%top-5 click share · 64 brands · 260 sellers

Flapen Score

Fleecepullover Herren against its category

The dotted line is the Fashion average. Past it, Fleecepullover Herren is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fleecepullover Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Fleecepullover Herren 593K times last year and spent an estimated €48K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 593K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
593K
Growth, 90 days vs prior 90
-67.0%
Conversion, latest week
0.3%
Market size, estimated
€48Ka year
Peak month
November14.5× the quietest month
Top search term
regatta jacke herren32K searches a year

02 · Price

A sale here is worth €29.97.

Listings sell for €29.97 on average, from €8.86 to €112.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €29.97 that is €0 to €3K a year per listing.

Average price
€29.97inside the $15 to $100 sweet spot
Price range
€8.86–€112.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
11.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #463 within Sportartspezifische Bekleidung. It carries 1,994 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
89%
Out of stock, average day
6.1%
Average rank
#463in Sportartspezifische Bekleidung
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,994per listing
Listings tracked
336

04 · Newcomers

0 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Fleecepullover Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

64 rising

Sellers

260

Top-5 brand share

60%

Top 20: 87%

Top-5 click share

9%

Top 20: 26%

Open market

44%

  • Brand 130%
  • Brand 211%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Fleecepullover Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Search terms

Top Fleecepullover Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • regatta jacke herren32K/yr
  • regatta38K/yr
  • fleecepullover herren160K/yr
  • regatta herren43K/yr
  • fleece pullover herren76K/yr
  • midlayer herren33K/yr
  • regatta fleecejacke herren16K/yr
  • outdoor pullover herren13K/yr
  • fleece pullover19K/yr
  • fleecepullover19K/yr

Reviews and returns

What reviews say buyers love and hate about Fleecepullover Herren

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Gesamtgröße”
11.4%of orders come back
“XXL fällt klein aus”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fleecepullover Herren questions

Answered from the same tracked data.