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Fleecejacke Kinder

Fail

Demand is soft, at -28.8% this quarter, so Fleecejacke Kinder is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€87K/yr335K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
32%top-5 click share · 26 brands · 48 sellers

Flapen Score

Fleecejacke Kinder against its category

The dotted line is the Fashion average. Past it, Fleecejacke Kinder is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fleecejacke Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Fleecejacke Kinder 335K times last year and spent an estimated €87K. The top 5 brands take 65% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
1.2%
Market size, estimated
€87Ka year
Top search term
fleecejacke kinder203K searches a year

02 · Price

A sale here is worth €21.74.

Listings sell for €21.74 on average, from €9.46 to €58.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €21.74 that is €0 to €2K a year per listing.

Average price
€21.74inside the $15 to $100 sweet spot
Price range
€9.46–€58.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
7.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #77 within Jungen. It carries 1,566 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
15.4%
Average rank
#77in Jungen
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,566per listing
Listings tracked
55

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fleecejacke Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

48

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

32%

Top 20: 63%

Open market

31%

  • Brand 125%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Fleecejacke Kinder search demand

Weekly searches over the year. Pick a range.

7K5KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Fleecejacke Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fleecejacke kinder203K/yr
  • fleecejacke mädchen30K/yr
  • fleecejacke jungen16K/yr
  • kinder fleecejacke15K/yr
  • cmp fleecejacke kinder14K/yr
  • fleecejacke kinder mädchen9K/yr
  • strickfleecejacke kinder8K/yr
  • fleecejacke mädchen 1346K/yr
  • fleecejacke kinder jungen6K/yr
  • fleecejacke mädchen 1526K/yr

Reviews and returns

What reviews say buyers love and hate about Fleecejacke Kinder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Dicke”
50%of negative reviews mention “Gesamtgröße”
7.5%of orders come back
“Viel zu klein”
A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fleecejacke Kinder questions

Answered from the same tracked data.