How competitive is the Fleecejacke Kinder niche on Amazon Germany?

26 brands and 48 sellers compete in Fleecejacke Kinder on Amazon Germany. The top 5 Fleecejacke Kinder products take 32% of clicks and its top 5 brands hold 65% of demand.

What does it cost to enter the Fleecejacke Kinder niche?

Fleecejacke Kinder sells for €21.74 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €9.46–€58.82. The average incumbent carries 1,566 reviews — the moat a new listing must climb.

Fleecejacke Kinder

soft demand (-28.8% this quarter) — Fleecejacke Kinder doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46

This niche Category average · 2,560 niches

Is Fleecejacke Kinder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fleecejacke Kinder is a €87K/yr Amazon Germany market (335K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 41/100.

Fleecejacke Kinder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.8% over the last 90 days and 1.2% of searches end in a purchase.

€87K

revenue / yr

Units sold / yr2K

Search volume / yr-28.8%335K

Conversion rate1.2%

Avg price€21.74

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers26 · 48

Top-5 product click share32%

Open market35%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 55 products

Top Fleecejacke Kinder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SMONTY Kinder Fleece Jacke weiche warme Layering-Jacke mit Reißverschluss leichte Jacke für Jungen und Mädchen(WOLKENWEIß 14)

Price: €18.30
Rating: 4.7/5
Reviews: 47
Age: 11mo ago

Playshoes Fleece-Jacke Unisex Kinder Outdoor-Oberteil pink 128

Price: €15.76
Rating: 4.6/5
Reviews: 3,702
Age: 2y ago

Regatta Unisex Kinder King Ii Lightweight Full Zip Fleece Schwarz/Schwarz

Price: €10.53
Rating: 4.4/5
Reviews: 902
Age: 2y ago

Jack Wolfskin Unisex Kinder Taunus Fleece-Jacke Sunset Coral 140 EU

Price: €28.16
Rating: 4.6/5
Reviews: 78
Age: 1y ago

Trespass Jungen Warme Fleecejacke Mario Blue Marl 5/6 MCFLFLM20002_BM15/6

Price: €17.46
Rating: 4.6/5
Reviews: 180
Age: 9y ago

Newest

by launch date

NEXT Mädchen Fleece-Kapuzenjacke Cream Rainbow Squiggle 98-104

Price: €24.39
Rating: 5.0/5
Reviews: 6
Age: 9mo ago

SMONTY Kinder Fleece Jacke weiche warme Layering-Jacke mit Reißverschluss leichte Jacke für Jungen und Mädchen(WOLKENWEIß 14)

Price: €18.30
Rating: 4.7/5
Reviews: 47
Age: 11mo ago

Jack Wolfskin Kids Mädchen Jungen Fleecejacke mit Reißverschluss Taunus 100 Full Zip 3 in 1 System leicht vielseitig kombinierbar für Alltag und Outdoor

Price: €34.79
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Jack Wolfskin Kids Mädchen Jungen Fleecejacke mit Reißverschluss Taunus 100 Full Zip 3 in 1 System leicht vielseitig kombinierbar für Alltag und Outdoor

Price: €32.13
Rating: 5.0/5
Reviews: 6
Age: 1y ago

Jack Wolfskin Unisex Kinder Taunus Fleece-Jacke Sunset Coral 140 EU

Price: €28.16
Rating: 4.6/5
Reviews: 78
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 rising

Sellers

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

32%

Top 20: 63%

Open market

31%

Playshoes25%
SMONTY16%
Höhenhorn10%
Jack Wolfskin9%
Regatta5%
Kabooki4%

Fleecejacke Kinder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume335KCVR1.2%Products55Brands26Top 5 Brands65%OOS Rate15.4%Rating4.6★Reviews1,566Avg BSR#77

Top Fleecejacke Kinder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fleecejacke kinder203K/yr -27.4%0.3% conv.
fleecejacke mädchen30K/yr -30.2%0.1% conv.
fleecejacke jungen16K/yr -34.6%0.2% conv.
kinder fleecejacke15K/yr -40.2%0.3% conv.
cmp fleecejacke kinder14K/yr -29.5%0.0% conv.
fleecejacke kinder mädchen9K/yr -34.3%0.2% conv.
strickfleecejacke kinder8K/yr +3.3%0.1% conv.
fleecejacke mädchen 1346K/yr -16.4%0.5% conv.
fleecejacke kinder jungen6K/yr -49.5%0.3% conv.
fleecejacke mädchen 1526K/yr -23.1%0.1% conv.

What reviews say buyers love and hate about Fleecejacke Kinder

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Dicke20%

“nicht zu dick oder zu schwer”

Futterqualität20%

“Schöne Fleeceweste”

Weiches Gefühl17%

“Ein sehr angenehmes flauschiges Material”

Qualität insgesamt13%

“Super Qualität”

Farbe7%

“Sehr schöne Farbe”

What buyers complain about

50% of reviews

Gesamtgröße50%

“Viel zu klein”

Fleecejacke Kinder return rate & reasons

Why buyers send it back, as a share of all return requests.

7.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

56%

2Ärmelpassform

3Farbe

4Materialqualität

5Breite

Common Fleecejacke Kinder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fleecejacke Kinder 41/100 on Amazon Germany — Skip it. The niche generates €87K/yr across 55 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -28.8% over the last 90 days.

Fleecejacke Kinder buyers on Amazon Germany complain most about Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 7.5% — above our launch gate.