How competitive is the Fleecejacke Herren niche on Amazon Germany?

64 brands and 314 sellers compete in Fleecejacke Herren on Amazon Germany. The top 5 Fleecejacke Herren products take 7% of clicks and its top 5 brands hold 46% of demand.

What do buyers complain about in Fleecejacke Herren?

Fleecejacke Herren buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Produktzustand, the themes mined from the niche's reviews. Its return rate is 11.5% — above our launch gate.

What does it cost to enter the Fleecejacke Herren niche?

Fleecejacke Herren sells for €35.82 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.51–€128.19. The average incumbent carries 2,167 reviews — the moat a new listing must climb.

Fleecejacke Herren

Fleecejacke Herren shows a fragmented shelf (top 5 take 7% of clicks), but high returns (11.5%) keeps it on the watch list.

Signals No Dominant Brand High Returns

Flapen Score

Worth a look

Top 25% of 2,560 Fashion niches · +7 vs the category median of 46

This niche Category average · 2,560 niches

Is Fleecejacke Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fleecejacke Herren is a €344K/yr Amazon Germany market (4.6M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Worth a look — 53/100.

Fleecejacke Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.9% over the last 90 days and 0.2% of searches end in a purchase.

€344K

revenue / yr

Units sold / yr20K

Search volume / yr-16.9%4.6M

Conversion rate0.2%

Avg price€35.82

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers64 · 314

Top-5 product click share7%

Open market54%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 389 products

Top Fleecejacke Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Columbia Herren-Weste Powder Pass Hybrid

Price: €47.33
Rating: 4.2/5
Reviews: 155
Age: 2y ago

JACK & JONES Herren JJERUSH Bomber NOOS 12165203 Schwarz XL

Price: €26.38
Rating: 4.3/5
Reviews: 10,505
Age: 2y ago

Columbia Softshell-Jacke für Herren Cascade Ridge II

Price: €54.15
Rating: 4.4/5
Reviews: 481
Age: 2y ago

EKLENTSON Herrenjacke Outdoor Bomberjacke Baumwolle Übergangsjacke Herbst Piloten Windbreaker Coat (L Khaki)

Price: €48.09
Rating: 4.3/5
Reviews: 3,406
Age: 6y ago

Columbia Fast Trek II Full Zip Fleece Fleecejacke Mit Durchgehendem Reißverschluss für Herren

Price: €30.79
Rating: 4.4/5
Reviews: 8,311
Age: 15y ago

Newest

by launch date

YuKaiChen Übergangsjacke Herren Jacke Leichte Bomberjacke aus Waffelstoff mit Reißverschlusstasche für Frühling Herbst Schwarz XL

Price: €26.37
Rating: 3.5/5
Reviews: 79
Age: 5mo ago

DCmount Übergangsjacke Herren Softshelljacke für Herren mit Kapuze Regenjacke Herren wasserdicht outdoor Jacken für Wandern Camping

Price: €34.21
Rating: 4.3/5
Reviews: 87
Age: 1y ago

donhobo Herren Jacke Leichte Übergangsjacke Sommer Freizeit Bomberjacke Full Zip Up Outdoorjacke Frühling Herbst Windbreaker mit Reißverschlusstaschen Schwarz XL

Price: €33.18
Rating: 3.9/5
Reviews: 248
Age: 1y ago

Höhenhorn Alpberg Herren leichte Softshell Jacke Outdoor Schwarz Gr. XL

Price: €39.53
Rating: 4.4/5
Reviews: 304
Age: 2y ago

Columbia Unisex Mütze Tech Shade II Hat

Price: €13.70
Rating: 4.4/5
Reviews: 1,306
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 falling

Sellers

314

Top-5 brand share

46%

Top 20: 82%

Top-5 click share

Top 20: 19%

Open market

59%

33,000ft13%
Columbia12%
JACK & JONES6%
YuKaiChen4%
Höhenhorn3%
adidas3%

Fleecejacke Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.6MCVR0.2%Products389Brands64Top 5 Brands46%OOS Rate0.8%Rating4.3★Reviews2,167Avg BSR#374

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 5.8×

Top Fleecejacke Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

softshelljacke für herren751K/yr -23.6%0.3% conv.
fleecejacke herren1.0M/yr -51.3%0.3% conv.
sommerjacke herren205K/yr +106.1%0.1% conv.
bomberjacke herren476K/yr -39.1%0.2% conv.
columbia339K/yr -16.4%0.0% conv.
columbia herren398K/yr -38.5%0.2% conv.
adidas jacke herren244K/yr -2.6%0.2% conv.
leichte sommerjacke herren90K/yr +255.5%0.1% conv.
übergangsjacke110K/yr -36.1%0.0% conv.
blouson jacke herren76K/yr +18.9%0.2% conv.

What reviews say buyers love and hate about Fleecejacke Herren

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Gesamtgröße20%

“Passt”

Qualität insgesamt18%

“Produkt super”

Komfort insgesamt9%

“super bequem”

Wärme8%

“Cool und warm”

Preis-Leistungs-Verhältnis7%

“Beste Jacke für den Preis”

What buyers complain about

63% of reviews

Gesamtgröße29%

“Passform stimmt nicht”

Qualität insgesamt11%

“Müll”

Produktzustand4%

“War wohl schon mal getragen”

Reißverschlussqualität4%

“Nach 3 Monaten normaler Nutzung ist der Reißverschluss defekt”

Materialqualität4%

“falsches Material”

Fleecejacke Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

11.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

58%

2Farbe

3Materialqualität

4Dünn

5Ärmelpassform

Common Fleecejacke Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fleecejacke Herren 53/100 on Amazon Germany — Worth a look. The niche generates €344K/yr across 389 tracked products. 3 of 62 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.