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Fleecejacke Damen

Fleecejacke Damen shows a fragmented shelf (top 5 take 13% of clicks), but high returns (13.2%) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,560 Fashion niches · +5 vs the category median of 46

Market size 54Growth 2Conversion 3Competition 97Returns 0Price range 90Avg price 95Brand share 83Review moat 51Quality gap 78
This niche Category average · 2,560 niches

Is Fleecejacke Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fleecejacke Damen is a €357K/yr Amazon Germany market (4.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Fleecejacke Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -46.1% over the last 90 days and 0.3% of searches end in a purchase.

€357K

revenue / yr

Units sold / yr13K
Search volume / yr-46.1%4.0M
Conversion rate0.3%
Avg price€36.01

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers49 · 163
Top-5 product click share13%
Open market48%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 203 products

Sponsored placement78%
New entrants (1y)65· 1 succeeded
Avg rating4.3★
Avg reviews1,474

Top Fleecejacke Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

€0€4K€7K€11K€14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 flat

Sellers

163

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

13%

Top 20: 32%

Open market

43%

  • RevolutionRace16%
  • Columbia13%
  • 33,000ft8%
  • Outdoor Ventures8%
  • Sublevel7%
  • Brandit5%

Fleecejacke Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.0MCVR0.3%Products203Brands49Top 5 Brands52%OOS Rate8.0%Rating4.3★Reviews1,474Avg BSR#194
175K125KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.6×

Top Fleecejacke Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fleecejacke damen1.3M/yr
  • teddyjacke damen793K/yr
  • columbia damen373K/yr
  • teddy fleecejacke damen191K/yr
  • strickfleecejacke damen82K/yr
  • teddyfleece jacke damen104K/yr
  • fleecepullover damen221K/yr
  • damen fleecejacke72K/yr
  • fleecejacke damen lang81K/yr
  • sublevel fleecejacke damen40K/yr

What reviews say buyers love and hate about Fleecejacke Damen

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Wärme24%

Warm

Gesamtgröße17%

Passt

Qualität insgesamt10%

super Produkt

Komfort insgesamt8%

Kuschelige Teddyweste

Weiches Gefühl6%

Fühlt sich gut an ⭐️⭐️⭐️⭐️⭐️

What buyers complain about

56% of reviews
Gesamtgröße17%

Fällt etwas oversized

Farbe11%

Farbe passt nicht, sonst ok

Qualität insgesamt10%

Billig verarbeitet

Materialqualität4%

Sehr einfaches und schlechtes Material

Reißverschlussqualität3%

Reißverschluss nach wenigen Einsätzen defekt

Fleecejacke Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

13.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Farbe
12%
3Materialqualität
6%
4Ärmelpassform
5%
5Qualität insgesamt
4%

Common Fleecejacke Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fleecejacke Damen 51/100 on Amazon Germany — Worth a look. The niche generates €357K/yr across 203 tracked products. 1 of 65 products launched in the last 360 days are still selling. Search demand moved -46.1% over the last 90 days.
Search demand for Fleecejacke Damen on Amazon Germany peaks in Oct–Nov, where the busiest month runs 6.6× the quietest.