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51

fleecejacke damen

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but high returns (13.2%) keeps it on the watch list.

Market size 54Growth 2Conversion 3Competition 97Returns 0Price range 90Avg price 95Brand share 83Review moat 51Quality gap 78

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Incredible€36.01

avg listing price — sweet spot $15–$100

Price range

Great€10.57–€100.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€357K

€357K/yr · 4.0M searches

Review moat

Good1,474.14

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-46.1%

90-day search growth — must beat 0% to launch

Returns

Bad13.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, fleecejacke damen is a €357K/yr Amazon Germany market (4.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

fleecejacke damen market data

Units sold / yr
10K–13K
avg 0–100/product
Revenue / yr
€360K–€450K
units × avg price
Conversion rate
0.3%
Avg BSR
#194
Page quality
0%
Prime
74%
Sponsored
78%
Out of stock
8.0%
Avg brand age
43 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

49 flat

Sellers

163

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

13%

Top 20: 32%

Open market

43%

  • RevolutionRace16%
  • Columbia13%
  • 33,000ft8%
  • Outdoor Ventures8%
  • Sublevel7%
  • Brandit5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.1% search growth over the last 90 days.
175K125KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.6×

Top fleecejacke damen search terms

  • fleecejacke damen1.3M/yr
  • teddyjacke damen793K/yr
  • columbia damen373K/yr
  • teddy fleecejacke damen191K/yr
  • strickfleecejacke damen82K/yr
  • teddyfleece jacke damen104K/yr
  • fleecepullover damen221K/yr
  • damen fleecejacke72K/yr
  • fleecejacke damen lang81K/yr
  • sublevel fleecejacke damen40K/yr
All search terms

Top fleecejacke damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€4K2%€7K3%€11K4%€14K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fleecejacke damen

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme24%

“Warm”

Gesamtgröße17%

“Passt”

Qualität insgesamt10%

“super Produkt”

Komfort insgesamt8%

“Kuschelige Teddyweste”

Weiches Gefühl6%

“Fühlt sich gut an ⭐️⭐️⭐️⭐️⭐️”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung top”

Gewicht leicht3%

“Tolle leichte Regenjacke”

Materialqualität3%

“Das Material ist schön flauschig und weich”

Farbe2%

“Farbe: gut”

beworben Vs Tatsächliches Produkt2%

“Artikel wie beschrieben, zufrieden”

What buyers complain about

Gesamtgröße17%

“Fällt etwas oversized”

Farbe11%

“Farbe passt nicht, sonst ok”

Qualität insgesamt10%

“Billig verarbeitet”

Materialqualität4%

“Sehr einfaches und schlechtes Material”

Reißverschlussqualität3%

“Reißverschluss nach wenigen Einsätzen defekt”

Komfort insgesamt2%

“Was mir persönlich sehr unangenehm ist”

Form/Stil2%

“allerdings super hässliche Form - nämlich gar keine.”

beworben Vs Tatsächliches Produkt2%

“War leider gar nicht wie auf dem Bild abgebildet”

Ärmelpassform2%

“Viel zu lange Ärmel”

Preis-Leistungs-Verhältnis2%

“Preis - Leistung ist ein Witz”

Top return reasons

Gesamtgröße48%
Farbe12%
Materialqualität6%
Ärmelpassform5%
Qualität insgesamt4%
Länge3%
Reißverschlussqualität3%
Breite3%
Dünn2%
Armpassform2%

Common questions

Is fleecejacke damen profitable to sell on Amazon Germany?
The niche generates €357K/yr across 203 tracked products. 1 of 65 products launched in the last 360 days are still selling. 90-day search growth is -46.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the fleecejacke damen niche?
49 brands and 163 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in fleecejacke damen?
Top complaints mined from reviews: Gesamtgröße, Farbe, Qualität insgesamt. The return rate is 13.2% — above our launch gate.
When does demand for fleecejacke damen peak?
Demand peaks in Oct–Nov; the busiest month runs 6.6× the quietest.
What does it cost to enter the fleecejacke damen niche?
Listings span €10.57–€100.81; the average listing price is €36.01 (sweet spot $15–$100). The average incumbent carries 1,474 reviews — the moat a new listing must climb.