fleece pullover
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible€36.43avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€12.29–€221.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€195K€195K/yr · 838K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,923.93avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, fleece pullover is a €195K/yr Amazon Germany market (838K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
fleece pullover market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €109K–€146K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,110
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 47%
- Out of stock
- 4.1%
- Avg brand age
- 51 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
246
Top-5 brand share
83%
Top 20: 99%
Top-5 click share
22%
Top 20: 51%
Open market
13%
- Patagonia39%
- Vans21%
- Columbia14%
- VAUDE4%
- THE NORTH FACE4%
- Carhartt4%
- Open — no brand owns it (17 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top fleece pullover search terms
- patagonia214K/yr
- vans tshirt herren74K/yr
- patagonia cap77K/yr
- patagonia herren179K/yr
- patagonia damen121K/yr
- vans shirt herren19K/yr
- vans shirt18K/yr
- vans tshirt13K/yr
- vans t shirt herren12K/yr
- patagonia cap herren9K/yr
Top fleece pullover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Patagonia P-6 Logo Mütze 38289 einheitsgröße Black
Patagonia€35.204.2★254 rev
Patagonia Unisex P-6 Logo Lopro Trucker Hat Mützen Schwarz Einheitsgröße
Patagonia€33.664.4★154 rev
Patagonia Unisex P-6 label trad cap Baseball Kappe Schwarz Einheitsgröße EU
Patagonia€34.664.2★64 rev
Columbia Tech Shade II Hut Unisex-Sonnenhut mit breiter Krempe
Columbia€13.034.4★1,306 rev
Vans Herren Klassisches T-Shirt Black/White M
Vans€14.804.5★55 rev
Newest
by launch date
Patagonia P-6 Logo Trucker Hat - Shore Blue
Patagonia€34.930 rev
Patagonia Terravia Mini Hip Pack - Patchwork: Gumtree Green
Patagonia€35.625 rev
Patagonia Terravia Mini Hip Pack - Faded Magenta
Patagonia€35.183 rev
Vans Herren Doppeltes Standard-T-Shirt Mit Rückenlogo Black/White M
Vans€17.8930 rev
Patagonia P-6 Logo LoPro Trucker Hat 38283 NENA
Patagonia€40.1412 rev
Trending
90-day click momentumPatagonia Terravia Mini Hip Pack - Faded Magenta
Patagonia€35.184.6★
Patagonia P-6 Logo Trucker Hat - Shore Blue
Patagonia€34.930.0★
Vans Herren Klassisches T-Shirt Black/White M
Vans€14.804.5★
Columbia Unisex-Mütze Mesh-Snapback-Cap
Columbia€19.004.5★
THE NORTH FACE NF0A5FXAJK3 Mudder Trucker Hat Unisex Adult Black Größe OS
THE NORTH FACE€20.794.5★
What buyers say about fleece pullover
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Passt”
“Skater-Vibe mit solidem Alltagskomfort”
“sehr warm, sehr zu empfehlen”
“eine große Farbvielfalt sprechen für sich.”
“angenehmes Material”
“Preis super”
“Alles wie beschrieben”
“Leichtes Sommershirt”
“Tolle Jacke, kuschelig”
What buyers complain about
“Unerwartete Passform”
“Groß,dick und die Farbe ist in echt auch anders”
“Schlechte Qualität”
“Material war mir zu steigt”
“Groß,dick und die Farbe ist in echt auch anders”
“Zwei Mützen bestellt, unterschiedliche Längen”
“Preis - Leistung ist ein Witz”
“Der Stoff ist sehr dünn”
“Finde die Mütze macht bei mir einen unschöne Kopfform”
“Neu gekauft, Gebraucht bekommen”
Top return reasons
Common questions
- Is fleece pullover profitable to sell on Amazon Germany?
- The niche generates €195K/yr across 92 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the fleece pullover niche?
- 23 brands and 246 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in fleece pullover?
- Top complaints mined from reviews: Gesamtgröße, Farbe, Qualität insgesamt. The return rate is 6.7% — above our launch gate.
- When does demand for fleece pullover peak?
- Demand peaks in Jun–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the fleece pullover niche?
- Listings span €12.29–€221.86; the average listing price is €36.43 (sweet spot $15–$100). The average incumbent carries 3,924 reviews — the moat a new listing must climb.