How competitive is the Fleece Pullover niche on Amazon Germany?

23 brands and 246 sellers compete in Fleece Pullover on Amazon Germany. The top 5 Fleece Pullover products take 22% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Fleece Pullover?

Fleece Pullover buyers on Amazon Germany complain most about Gesamtgröße, Farbe, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 6.7% — above our launch gate.

What does it cost to enter the Fleece Pullover niche?

Fleece Pullover sells for €36.43 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €12.29–€221.86. The average incumbent carries 3,924 reviews — the moat a new listing must climb.

Fleece Pullover

weak search conversion (0.6%) — Fleece Pullover doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46

This niche Category average · 2,560 niches

Is Fleece Pullover profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fleece Pullover is a €195K/yr Amazon Germany market (838K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Fleece Pullover: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.0% over the last 90 days and 0.6% of searches end in a purchase.

€195K

revenue / yr

Units sold / yr4K

Search volume / yr+8.0%838K

Conversion rate0.6%

Avg price€36.43

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers23 · 246

Top-5 product click share22%

Open market17%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 92 products

Top Fleece Pullover products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Patagonia P-6 Logo Mütze 38289 einheitsgröße Black

Price: €35.20
Rating: 4.2/5
Reviews: 254
Age: 6y ago

Patagonia Unisex P-6 Logo Lopro Trucker Hat Mützen Schwarz Einheitsgröße

Price: €33.66
Rating: 4.4/5
Reviews: 154
Age: 6y ago

Patagonia Unisex P-6 label trad cap Baseball Kappe Schwarz Einheitsgröße EU

Price: €34.66
Rating: 4.2/5
Reviews: 64
Age: 6y ago

Columbia Tech Shade II Hut Unisex-Sonnenhut mit breiter Krempe

Price: €13.03
Rating: 4.4/5
Reviews: 1,306
Age: 2y ago

Vans Herren Klassisches T-Shirt Black/White M

Price: €14.80
Rating: 4.5/5
Reviews: 55
Age: 1y ago

Newest

by launch date

Patagonia P-6 Logo Trucker Hat - Shore Blue

Price: €34.93
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Patagonia Terravia Mini Hip Pack - Patchwork: Gumtree Green

Price: €35.62
Rating: 4.8/5
Reviews: 5
Age: 5mo ago

Patagonia Terravia Mini Hip Pack - Faded Magenta

Price: €35.18
Rating: 4.6/5
Reviews: 3
Age: 5mo ago

Vans Herren Doppeltes Standard-T-Shirt Mit Rückenlogo Black/White M

Price: €17.89
Rating: 4.5/5
Reviews: 30
Age: 1y ago

Patagonia P-6 Logo LoPro Trucker Hat 38283 NENA

Price: €40.14
Rating: 4.5/5
Reviews: 12
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

246

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

22%

Top 20: 51%

Open market

13%

Patagonia39%
Vans21%
Columbia14%
VAUDE4%
THE NORTH FACE4%
Carhartt4%
Open — no brand owns it (17 brands, 13%)

Fleece Pullover demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume838KCVR0.6%Products92Brands23Top 5 Brands83%OOS Rate4.1%Rating4.4★Reviews3,924Avg BSR#1,110

Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Top Fleece Pullover search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

patagonia214K/yr +14.5%0.1% conv.
vans tshirt herren74K/yr +118.2%0.8% conv.
patagonia cap77K/yr +225.9%0.7% conv.
patagonia herren179K/yr -50.0%0.1% conv.
patagonia damen121K/yr -34.8%0.0% conv.
vans shirt herren19K/yr +63.3%0.4% conv.
vans shirt18K/yr +94.5%0.4% conv.
vans tshirt13K/yr +101.0%0.7% conv.
vans t shirt herren12K/yr +70.3%0.8% conv.
patagonia cap herren9K/yr +108.3%0.8% conv.

What reviews say buyers love and hate about Fleece Pullover

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Qualität insgesamt27%

“Super Produkt”

Gesamtgröße18%

“Passt”

Komfort insgesamt7%

“Skater-Vibe mit solidem Alltagskomfort”

Wärme7%

“sehr warm, sehr zu empfehlen”

Farbe5%

“eine große Farbvielfalt sprechen für sich.”

What buyers complain about

71% of reviews

Gesamtgröße23%

“Unerwartete Passform”

Farbe13%

“Groß,dick und die Farbe ist in echt auch anders”

Qualität insgesamt10%

“Schlechte Qualität”

Materialqualität4%

“Material war mir zu steigt”

Dicke4%

“Groß,dick und die Farbe ist in echt auch anders”

Fleece Pullover return rate & reasons

Why buyers send it back, as a share of all return requests.

6.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

58%

2Farbe

11%

3Qualität insgesamt

4Länge

5beworben Vs Tatsächliches Produkt

Common Fleece Pullover questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fleece Pullover 45/100 on Amazon Germany — Skip it. The niche generates €195K/yr across 92 tracked products. 2 of 14 products launched in the last 360 days are still selling. Search demand moved +8.0% over the last 90 days.