Skip to content

Fleece Pullover

Fail

Buyers convert on only 0.6% of searches, so Fleece Pullover is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€195K/yr838K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
22%top-5 click share · 23 brands · 246 sellers

Flapen Score

Fleece Pullover against its category

The dotted line is the Fashion average. Past it, Fleece Pullover is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fleece Pullover market on Amazon at a glance

Shoppers on Amazon Germany searched for Fleece Pullover 838K times last year and spent an estimated €195K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 838K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €195K a year.

Searches, last 12 months
838K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
0.6%
Market size, estimated
€195Ka year
Peak month
November2.4× the quietest month
Top search term
patagonia214K searches a year

02 · Price

A sale here is worth €36.43.

Listings sell for €36.43 on average, from €12.29 to €221.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €36.43 that is €0 to €4K a year per listing.

Average price
€36.43inside the $15 to $100 sweet spot
Price range
€12.29–€221.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
6.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,110 within Sportartspezifische Bekleidung. It carries 3,924 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
78%
Out of stock, average day
4.1%
Average rank
#1,110in Sportartspezifische Bekleidung
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
3,924per listing
Listings tracked
92

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fleece Pullover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

246

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

22%

Top 20: 51%

Open market

13%

  • Brand 139%
  • Brand 221%
  • Brand 314%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (17 brands, 13%)

Demand

Fleece Pullover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Fleece Pullover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patagonia214K/yr
  • vans tshirt herren74K/yr
  • patagonia cap77K/yr
  • patagonia herren179K/yr
  • patagonia damen121K/yr
  • vans shirt herren19K/yr
  • vans shirt18K/yr
  • vans tshirt13K/yr
  • vans t shirt herren12K/yr
  • patagonia cap herren9K/yr

Reviews and returns

What reviews say buyers love and hate about Fleece Pullover

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Gesamtgröße”
6.7%of orders come back
“Unerwartete Passform”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fleece Pullover questions

Answered from the same tracked data.