Fleece Pullover
FailBuyers convert on only 0.6% of searches, so Fleece Pullover is a Fail.
- Flapen Score
- 45 / 100Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 4645
- Market size
- €195K/yr838K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 22%top-5 click share · 23 brands · 246 sellers
Flapen Score
Fleece Pullover against its category
The dotted line is the Fashion average. Past it, Fleece Pullover is stronger. Inside it, weaker.
Market
The Fleece Pullover market on Amazon at a glance
Shoppers on Amazon Germany searched for Fleece Pullover 838K times last year and spent an estimated €195K. The top 5 brands take 83% of clicks. Demand peaks in Jun–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 838K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €195K a year.
- Searches, last 12 months
- 838K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €195Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- patagonia214K searches a year
02 · Price
A sale here is worth €36.43.
Listings sell for €36.43 on average, from €12.29 to €221.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €36.43 that is €0 to €4K a year per listing.
- Average price
- €36.43inside the $15 to $100 sweet spot
- Price range
- €12.29–€221.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 6.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,110 within Sportartspezifische Bekleidung. It carries 3,924 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 78%
- Out of stock, average day
- 4.1%
- Average rank
- #1,110in Sportartspezifische Bekleidung
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,924per listing
- Listings tracked
- 92
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fleece Pullover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
246
Top-5 brand share
83%
Top 20: 99%
Top-5 click share
22%
Top 20: 51%
Open market
13%
- Brand 139%
- Brand 221%
- Brand 314%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (17 brands, 13%)
Demand
Fleece Pullover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Fleece Pullover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- patagonia214K/yr
- vans tshirt herren74K/yr
- patagonia cap77K/yr
- patagonia herren179K/yr
- patagonia damen121K/yr
- vans shirt herren19K/yr
- vans shirt18K/yr
- vans tshirt13K/yr
- vans t shirt herren12K/yr
- patagonia cap herren9K/yr
Reviews and returns
What reviews say buyers love and hate about Fleece Pullover
We read the reviews and the return reasons for every product selling here.
“Unerwartete Passform”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fleece Pullover questions
Answered from the same tracked data.









