Fleece Mütze Herren

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €171K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

0.2%

Market size, estimated

€171Ka year

Peak month

November36.7× the quietest month

Top search term

jack wolfskin384K searches a year

Listings sell for €57.83 on average, from €5.60 to €195.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €57.83 that is €0 to €6K a year per listing.

Average price

€57.83inside the $15 to $100 sweet spot

Price range

€5.60–€195.41

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

€0–€6K

Returns

11.6%of orders · Amazon Germany median 1.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #476 within Jacken, Mäntel & Westen. It carries 485 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#476in Jacken, Mäntel & Westen

Average rating

4.36 starsAmazon Germany average 4.37 stars

Average reviews

485per listing

Listings tracked

255

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months