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Fleece Mütze Herren

high returns (11.6%) — Fleece Mütze Herren doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46

Market size 35Growth 16Conversion 3Competition 97Returns 2Price range 45Avg price 90Brand share 15Review moat 76Quality gap 65
This niche Category average · 2,560 niches

Is Fleece Mütze Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fleece Mütze Herren is a €171K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.

Fleece Mütze Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.8% over the last 90 days and 0.2% of searches end in a purchase.

€171K

revenue / yr

Units sold / yr6K
Search volume / yr-18.8%1.2M
Conversion rate0.2%
Avg price€57.83

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers23 · 141
Top-5 product click share10%
Open market6%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 255 products

Sponsored placement88%
New entrants (1y)8· 1 succeeded
Avg rating4.4★
Avg reviews485

Top Fleece Mütze Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

141

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

10%

Top 20: 25%

Open market

12%

  • Jack Wolfskin76%
  • 33,000ft4%
  • RevolutionRace3%
  • Outdoor Ventures3%
  • WORK IDEA1%
  • VAUDE1%
  • Open — no brand owns it (17 brands, 12%)

Fleece Mütze Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.2%Products255Brands23Top 5 Brands94%OOS Rate2.8%Rating4.4★Reviews485Avg BSR#476
45K35KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 36.7×

Top Fleece Mütze Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • jack wolfskin384K/yr
  • jack wolfskin jacke damen253K/yr
  • jack wolfskin damen182K/yr
  • jack wolfskin herren97K/yr
  • 3 in 1 jacke herren61K/yr
  • jack wolfskin damen jacke29K/yr
  • jack wolfskin jacke22K/yr
  • wolfskin15K/yr
  • jack wolfskin jacke herren 3 in 127K/yr
  • jack wolfskin herren jacke17K/yr

What reviews say buyers love and hate about Fleece Mütze Herren

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Gesamtgröße20%

Passt

Qualität insgesamt18%

Qualitative super

Komfort insgesamt9%

Sehr warm und bequem

Wärme7%

Warm und angenehmes Material

Gewicht leicht5%

Warm und leicht

What buyers complain about

60% of reviews
Gesamtgröße29%

Grösse stimmt nicht

beworben Vs Tatsächliches Produkt7%

hält nicht was die Beschreibung sagt

Qualität insgesamt7%

Qualität war sehr dünn

Farbe4%

Farbe passt nicht

Nähen/Finish/Polieren2%

Naht gerissen

Fleece Mütze Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

11.6%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Farbe
8%
3Materialqualität
5%
4beworben Vs Tatsächliches Produkt
4%
5Dünn
4%

Common Fleece Mütze Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fleece Mütze Herren 41/100 on Amazon Germany — Skip it. The niche generates €171K/yr across 255 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -18.8% over the last 90 days.
Search demand for Fleece Mütze Herren on Amazon Germany peaks in Jan–Feb–Nov–Dec, where the busiest month runs 36.7× the quietest.