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Fischermütze Herren

Fail

Demand is soft, at -69.9% this quarter, so Fischermütze Herren is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€45K/yr230K searches / yr
90-day growth
-69.9%search demand this quarter
Competition
43%top-5 click share · 16 brands · 40 sellers

Flapen Score

Fischermütze Herren against its category

The dotted line is the Fashion average. Past it, Fischermütze Herren is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fischermütze Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Fischermütze Herren 230K times last year and spent an estimated €45K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -69.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-69.9%
Conversion, latest week
1.3%
Market size, estimated
€45Ka year
Peak month
December9.5× the quietest month
Top search term
fischermütze herren51K searches a year

02 · Price

A sale here is worth €15.56.

Listings sell for €15.56 on average, from €5.76 to €28.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €15.56 that is €2K to €4K a year per listing.

Average price
€15.56inside the $15 to $100 sweet spot
Price range
€5.76–€28.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
6.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #340 within Accessoires. It carries 600 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
92%
Out of stock, average day
6.5%
Average rank
#340in Accessoires
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
600per listing
Listings tracked
38

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fischermütze Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

40

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

19%

  • Brand 123%
  • Brand 222%
  • Brand 314%
  • Brand 412%
  • Brand 55%
  • Brand 65%

Demand

Fischermütze Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Fischermütze Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fischermütze herren51K/yr
  • fischermütze28K/yr
  • seemannsmütze herren16K/yr
  • seemannsmütze28K/yr
  • fisherman beanie51K/yr
  • fischer mütze12K/yr
  • fischermütze damen6K/yr
  • fischer mütze herren9K/yr
  • fisherman beanie herren21K/yr
  • fisherman mütze herren6K/yr

Reviews and returns

What reviews say buyers love and hate about Fischermütze Herren

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gesamtgröße”
39%of negative reviews mention “Gesamtgröße”
6.6%of orders come back
“Fällt sehr klein aus”
A buyer, on “Gesamtgröße”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fischermütze Herren questions

Answered from the same tracked data.