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Fischerhut

Maybe

Search demand grew +626.0% this quarter. But shoppers spend an estimated $35K a year here, so Fischerhut is a Maybe.

Flapen Score
55
55 / 100
Top 20% of 2,560 Fashion niches · +9 vs the category median of 46
Market size
€35K/yr298K searches / yr
90-day growth
+626.0%search demand this quarter
Competition
36%top-5 click share · 28 brands · 34 sellers

Flapen Score

Fischerhut against its category

The dotted line is the Fashion average. Past it, Fischerhut is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fischerhut market on Amazon at a glance

Shoppers on Amazon Germany searched for Fischerhut 298K times last year and spent an estimated €35K. The top 5 brands take 51% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +626.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
+626.0%
Conversion, latest week
1.0%
Market size, estimated
€35Ka year
Peak month
July12.3× the quietest month
Top search term
fischerhut damen210K searches a year

02 · Price

A sale here is worth €11.54.

Listings sell for €11.54 on average, from €5.15 to €19.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €11.54 that is €0 to €1K a year per listing.

Average price
€11.54under the $15 to $100 sweet spot
Price range
€5.15–€19.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
7.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #63 within Accessoires. It carries 783 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
1.1%
Average rank
#63in Accessoires
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
783per listing
Listings tracked
43

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Fischerhut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

34

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

36%

Top 20: 75%

Open market

43%

  • Brand 125%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Fischerhut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.3×

Search terms

Top Fischerhut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fischerhut damen210K/yr
  • bucket hat damen56K/yr
  • fischerhut damen sommer14K/yr
  • fischerhüte für damen17K/yr

Reviews and returns

What reviews say buyers love and hate about Fischerhut

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gesamtgröße”
28%of negative reviews mention “Gesamtgröße”
7.9%of orders come back
“Fällt groß aus”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fischerhut questions

Answered from the same tracked data.