Is Fellstulpen profitable to sell on Amazon Germany?

Flapen scores Fellstulpen 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €19K a year across 19 tracked products. 0 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -84.7% in the last 90 days.

How competitive is the Fellstulpen niche on Amazon Germany?

11 brands and 25 sellers compete in Fellstulpen on Amazon Germany. The top 5 Fellstulpen products take 63% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Fellstulpen?

Fellstulpen buyers on Amazon Germany complain most about Gesamtgröße, Oberschenkel fit, and beworben Vs Tatsächliches Produkt. An estimated 6.6% of orders come back, which is high.

What does it cost to enter the Fellstulpen niche?

Fellstulpen sells for €12.45 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.99 to €25.00. The average product has 151 reviews, the count a new listing must catch up to.

Fellstulpen

Fail

Demand is soft, at -84.7% this quarter, so Fellstulpen is a Fail.

Filters Low Review Barrier Quality Gap High Returns

Flapen Score: 34
34 / 100Ranks 2,292 of 2,560 Fashion niches · −12 vs the category median of 46
Market size: €19K/yr79K searches / yr
90-day growth: -84.7%search demand this quarter
Competition: 63%top-5 click share · 11 brands · 25 sellers

Flapen Score

Fellstulpen against its category

The dotted line is the Fashion average. Past it, Fellstulpen is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Fellstulpen market on Amazon at a glance

Shoppers on Amazon Germany searched for Fellstulpen 79K times last year and spent an estimated €19K. The top 5 brands take 81% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -84.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months: 79K
Growth, 90 days vs prior 90: -84.7%
Conversion, latest week: 1.9%
Market size, estimated: €19Ka year
Top search term: fur leg warmers11K searches a year

02 · Price

A sale here is worth €12.45.

Listings sell for €12.45 on average, from €6.99 to €25.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €12.45 that is €0 to €1K a year per listing.

Average price: €12.45under the $15 to $100 sweet spot
Price range: €6.99–€25.00
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 6.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #822 within Socken & Strümpfe. It carries 151 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 84%
Out of stock, average day: 22.2%
Average rank: #822in Socken & Strümpfe
Average rating: 3.85 starsAmazon Germany average 4.37 stars
Average reviews: 151per listing
Listings tracked: 19

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 0Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Fellstulpen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

12%

Brand 140%
Brand 214%
Brand 310%
Brand 48%
Brand 58%
Brand 67%
Open — no brand owns it (5 brands, 12%)

Demand

Fellstulpen search demand

Weekly searches over the year. Pick a range.

Search terms

Top Fellstulpen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fur leg warmers11K/yr -35.1%1.4% conv.
fell stulpen18K/yr -83.2%2.2% conv.
fellstulpen20K/yr -91.3%2.8% conv.
stulpen fell8K/yr -89.2%0.9% conv.
leg warmers fur4K/yr -58.1%1.5% conv.
fell stulpen bein7K/yr -91.5%1.4% conv.
beinstulpen fell5K/yr -90.5%0.7% conv.
fellstulpen braun6K/yr -94.6%4.4% conv.

Reviews and returns

What reviews say buyers love and hate about Fellstulpen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Wärme”

50%of negative reviews mention “Gesamtgröße”

6.6%of orders come back

“Fallen klein aus”

A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Fellstulpen questions

Answered from the same tracked data.

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