Is esprit damen profitable to sell on Amazon Germany?

The niche generates €32K/yr across 142 tracked products. 6 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (43/100).

How competitive is the esprit damen niche?

34 brands and 143 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in esprit damen?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 13.0% — above our launch gate.

What does it cost to enter the esprit damen niche?

Listings span €4.90–€90.81; the average listing price is €21.57 (sweet spot $15–$100). The average incumbent carries 1,704 reviews — the moat a new listing must climb.

esprit damen

Skip it

High returns (13.0%) — this niche doesn't clear our bar today.

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great€21.57

avg listing price — sweet spot $15–$100

Price range

Great€4.90–€90.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,703.54

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Market size

Bad€32K

€32K/yr · 1.2M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.0%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon Germany niche tracking, esprit damen is a €32K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

esprit damen market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €86K–€108K; units × avg price
Conversion rate: 0.1%
Avg BSR: #2,827
Page quality: 0%
Prime: 91%
Sponsored: 51%
Out of stock: 7.9%
Avg brand age: 47 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

143

Top-5 brand share

75%

Top 20: 95%

Top-5 click share

16%

Top 20: 40%

Open market

21%

ESPRIT39%
ONLY14%
TOM TAILOR9%
Street One7%
Amazon Essentials6%
Marc O'Polo4%

Top esprit damen search terms

esprit damen458K/yr -21.5%0.0% conv.
esprit303K/yr -16.1%0.0% conv.
esprit kleid damen88K/yr +63.8%0.0% conv.
esprit jeans damen65K/yr -49.5%0.0% conv.
esprit kleid29K/yr +22.0%0.0% conv.
esprit damen kleid31K/yr +21.7%0.0% conv.
esprit bluse damen21K/yr +0.6%0.1% conv.
kleid esprit damen16K/yr +69.5%0.1% conv.
esprit hose damen22K/yr -16.4%0.1% conv.
kleid esprit12K/yr +68.2%0.0% conv.

All search terms

Top esprit damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ESPRIT Damen Socken Solid W So Baumwolle einfarbig Multipack Schwarz Black 3000 36-41

ESPRIT€15.904.8★51 rev

ONLY Onllavina Skirt JRS

ONLY€20.104.6★125 rev

ESPRIT 024EE1B362

ESPRIT€8.104.2★8 rev

Street One Strukturmixkleid mit Detail deep Bound Green 38

Street One€50.434.5★2 rev

113EE1B360

ESPRIT€8.274.6★22 rev

Newest

by launch date

Street One Strukturmixkleid mit Detail deep Bound Green 38

Street One€50.432 rev

3mo ago

Street One Strukturmixkleid mit Detail deep Bound Green 42

Street One€49.682 rev

3mo ago

s.Oliver Black Label Damen Dress 2178319 5018 Blue 38

s.Oliver BLACK LABEL€56.370 rev

9mo ago

QS Damen T-Shirt 2175261 Green S

QS€13.285 rev

1y ago

Marks & Spencer Eng Anliegendes Gestreiftes Oberteil Aus Reiner Baumwolle Mit U-Boot-Ausschnitt Damen UK 12 (EU 40)

Marks & Spencer€13.6847 rev

1y ago

What buyers say about esprit damen

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße34%

“Passt”

Qualität insgesamt14%

“Super Qualität und sieht sehr schön aus”

Komfort insgesamt13%

“Sehr bequem”

Materialqualität5%

“Material und Bequemlichkeit überzeugen”

Farbe5%

“Das Positive vorab: Die Farben/Muster der Kleider sind wirklich sehr schön”

Weiches Gefühl3%

“super weich”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Tolle und sehr elastische Jeans”

Preis-Leistungs-Verhältnis2%

“Günstiger Preis”

Dicke2%

“Das Shirt hat eine tolle Passform (nicht zu dick nicht zu dünn)”

beworben Vs Tatsächliches Produkt2%

“sieht genauso aus wie auf dem Bild”

What buyers complain about

Gesamtgröße32%

“Fällt klein aus”

Qualität insgesamt14%

“Sehr schlechte Qualität”

beworben Vs Tatsächliches Produkt9%

“Irreführende Angaben”

Dicke6%

“Das Material ist schon sehr dünn”

Farbe5%

“Schlechte Färbung”

Falten3%

“knittert leider stark.”

Preis-Leistungs-Verhältnis3%

“Würde aber nur so 12€ dafür zahlen”

Dehnbarkeit/Erweiterbarkeit/Elastizität3%

“leider ist der Bund, viel Stretch, zu weit”

Produktzustand3%

“Ich habe leider eine gebrauchte Hose geschickt bekommen”

Geruch2%

“Starker chemischer Geruch”

Top return reasons

Gesamtgröße46%

Länge13%

Breite7%

Materialqualität6%

Farbe6%

Taillenpassform3%

Brustpassform2%