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Esprit Damen

Fail

An estimated 13.0% of orders come back, so Esprit Damen is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€32K/yr1.2M searches / yr
90-day growth
-18.0%search demand this quarter
Competition
16%top-5 click share · 34 brands · 143 sellers

Flapen Score

Esprit Damen against its category

The dotted line is the Fashion average. Past it, Esprit Damen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esprit Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Esprit Damen 1.2M times last year and spent an estimated €32K. The top 5 brands take 75% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
0.1%
Market size, estimated
€32Ka year
Top search term
esprit damen458K searches a year

02 · Price

A sale here is worth €21.57.

Listings sell for €21.57 on average, from €4.90 to €90.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €21.57 that is €0 to €2K a year per listing.

Average price
€21.57inside the $15 to $100 sweet spot
Price range
€4.90–€90.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
13.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #2,827 within Hosen. It carries 1,704 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
91%
Out of stock, average day
7.9%
Average rank
#2,827in Hosen
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
1,704per listing
Listings tracked
142

04 · Newcomers

6 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
6Amazon's first-year sales bar
Average brand age
47 months

Products

Top Esprit Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

143

Top-5 brand share

75%

Top 20: 95%

Top-5 click share

16%

Top 20: 40%

Open market

21%

  • Brand 139%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Search terms

Top Esprit Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esprit damen458K/yr
  • esprit303K/yr
  • esprit kleid damen88K/yr
  • esprit jeans damen65K/yr
  • esprit kleid29K/yr
  • esprit damen kleid31K/yr
  • esprit bluse damen21K/yr
  • kleid esprit damen16K/yr
  • esprit hose damen22K/yr
  • kleid esprit12K/yr

Reviews and returns

What reviews say buyers love and hate about Esprit Damen

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Gesamtgröße”
32%of negative reviews mention “Gesamtgröße”
13.0%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Esprit Damen questions

Answered from the same tracked data.