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esprit bikini damen

Worth a look

Shows demand growing +156.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 96Conversion 5Competition 96Returns 0Price range 81Avg price 93Brand share 61Review moat 63Quality gap 86

Growth

Incredible+156.5%

90-day search growth — must beat 0% to launch

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great€22.33

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€7.35–€51.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good999.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Bad€22K

€22K/yr · 263K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, esprit bikini damen is a €22K/yr Amazon Germany market (263K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

esprit bikini damen market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
€22K–€28K
units × avg price
Conversion rate
0.4%
Avg BSR
#435
Page quality
0%
Prime
85%
Sponsored
74%
Out of stock
6.4%
Avg brand age
42 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

149

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

16%

Top 20: 39%

Open market

28%

  • adidas29%
  • PUMA17%
  • ARENA10%
  • Ekouaer6%
  • CUPSHE5%
  • SHEKINI4%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +156.5% search growth over the last 90 days.
25K15KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.3×

Top esprit bikini damen search terms

  • adidas bikini damen38K/yr
  • arena bikini damen29K/yr
  • bikini oberteil sportlich23K/yr
  • adidas bikini22K/yr
  • puma bikini damen19K/yr
  • bikini adidas17K/yr
  • sport bikini oberteil14K/yr
  • speedo bikini damen14K/yr
  • puma bikini13K/yr
  • sportbikini12K/yr
All search terms

Top esprit bikini damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€4474%€8946%€1K8%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about esprit bikini damen

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße51%

“Passt super”

Qualität insgesamt10%

“super Qualität,”

Farbe5%

“Die Farbe – ein schönes, sattes Dunkelgrün – wirkt sehr elegant und hochwertig”

Komfort insgesamt5%

“Bequem, super Qualität,”

Materialqualität3%

“Dazu trocknet das Material auch noch angenehm schnell”

Form/Stil3%

“Adidas in Topform”

beworben Vs Tatsächliches Produkt2%

“genau so, wie auf der Abbildung”

Preis-Leistungs-Verhältnis2%

“Preis-Leistung super”

Übung/Sporteignung2%

“Schön und sportlich”

schnelltrocknend2%

“Sie ist super schnell wieder trocken nach dem waschen”

What buyers complain about

Gesamtgröße41%

“Fällt klein aus”

Qualität insgesamt8%

“Nicht gut verarbeitet”

Taillenpassform4%

“Der Beinausschnitt ist viel zu groß”

beworben Vs Tatsächliches Produkt4%

“Total irreführend, es sind 2 Slips und nicht wie Abgebildet ein BH und ein Slip”

Geruch4%

“Stinkt fürchterlich”

Haftung/Klebrigkeit4%

“ist irgendwie auch klebrig, was für eine schlechte Qualität spricht”

Materialqualität3%

“schon sieht das Material am Hintern fusselig aus”

Brustpassform2%

“Leider nichts für schlanke Frauen mit größerem Brustumfang (D Cup).”

Transparenz2%

“Leider zu durchsichtig”

Dicke1%

“Damit ist der Stoff im Schrittbereich genauso dünn wie an der Seite”

Top return reasons

Gesamtgröße80%
Breite3%
Brustpassform2%
Farbe2%
beworben Vs Tatsächliches Produkt2%
Taillenpassform1%
Länge1%
Materialqualität1%
Form/Stil1%
Qualität insgesamt1%

Common questions

Is esprit bikini damen profitable to sell on Amazon Germany?
The niche generates €22K/yr across 162 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is +156.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the esprit bikini damen niche?
34 brands and 149 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in esprit bikini damen?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Taillenpassform. The return rate is 15.3% — above our launch gate.
When does demand for esprit bikini damen peak?
Demand peaks in May–Jun–Jul; the busiest month runs 8.3× the quietest.
What does it cost to enter the esprit bikini damen niche?
Listings span €7.35–€51.42; the average listing price is €22.33 (sweet spot $15–$100). The average incumbent carries 999 reviews — the moat a new listing must climb.