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Esprit Bikini Damen

Esprit Bikini Damen shows demand growing +156.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 15% of 2,560 Fashion niches · +11 vs the category median of 46

Market size 6Growth 96Conversion 5Competition 96Returns 0Price range 81Avg price 93Brand share 61Review moat 63Quality gap 86
This niche Category average · 2,560 niches

Is Esprit Bikini Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Esprit Bikini Damen is a €22K/yr Amazon Germany market (263K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Esprit Bikini Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +156.5% over the last 90 days and 0.4% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr1K
Search volume / yr+156.5%263K
Conversion rate0.4%
Avg price€22.33

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers34 · 149
Top-5 product click share16%
Open market32%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 162 products

Sponsored placement74%
New entrants (1y)25· 5 succeeded
Avg rating4.1★
Avg reviews999

Top Esprit Bikini Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

€0€447€894€1K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

149

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

16%

Top 20: 39%

Open market

28%

  • adidas29%
  • PUMA17%
  • ARENA10%
  • Ekouaer6%
  • CUPSHE5%
  • SHEKINI4%

Esprit Bikini Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume263KCVR0.4%Products162Brands34Top 5 Brands68%OOS Rate6.4%Rating4.1★Reviews999Avg BSR#435
25K15KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.3×

Top Esprit Bikini Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • adidas bikini damen38K/yr
  • arena bikini damen29K/yr
  • bikini oberteil sportlich23K/yr
  • adidas bikini22K/yr
  • puma bikini damen19K/yr
  • bikini adidas17K/yr
  • sport bikini oberteil14K/yr
  • speedo bikini damen14K/yr
  • puma bikini13K/yr
  • sportbikini12K/yr

What reviews say buyers love and hate about Esprit Bikini Damen

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Gesamtgröße51%

Passt super

Qualität insgesamt10%

super Qualität,

Farbe5%

Die Farbe – ein schönes, sattes Dunkelgrün – wirkt sehr elegant und hochwertig

Komfort insgesamt5%

Bequem, super Qualität,

Materialqualität3%

Dazu trocknet das Material auch noch angenehm schnell

What buyers complain about

75% of reviews
Gesamtgröße41%

Fällt klein aus

Qualität insgesamt8%

Nicht gut verarbeitet

Taillenpassform4%

Der Beinausschnitt ist viel zu groß

beworben Vs Tatsächliches Produkt4%

Total irreführend, es sind 2 Slips und nicht wie Abgebildet ein BH und ein Slip

Geruch4%

Stinkt fürchterlich

Esprit Bikini Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

15.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
80%
2Breite
3%
3Brustpassform
2%
4Farbe
2%
5beworben Vs Tatsächliches Produkt
2%

Common Esprit Bikini Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Esprit Bikini Damen 57/100 on Amazon Germany — Worth a look. The niche generates €22K/yr across 162 tracked products. 5 of 25 products launched in the last 360 days are still selling. Search demand moved +156.5% over the last 90 days.
Search demand for Esprit Bikini Damen on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 8.3× the quietest.