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Erdmännchen

Fail

Shoppers spend an estimated $72K a year here, so Erdmännchen is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€72K/yr255K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
62%top-5 click share · 15 brands · 77 sellers

Flapen Score

Erdmännchen against its category

The dotted line is the Fashion average. Past it, Erdmännchen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Erdmännchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Erdmännchen 255K times last year and spent an estimated €72K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
2.6%
Market size, estimated
€72Ka year
Peak month
December2.9× the quietest month
Top search term
erdmännchen133K searches a year

02 · Price

A sale here is worth €10.83.

Listings sell for €10.83 on average, from €2.86 to €20.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €10.83 that is €1K to €3K a year per listing.

Average price
€10.83under the $15 to $100 sweet spot
Price range
€2.86–€20.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #617 within Kleidung für spezielle Anlässe. It carries 3,467 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
6.5%
Average rank
#617in Kleidung für spezielle Anlässe
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
3,467per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Erdmännchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

77

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

18%

  • Brand 139%
  • Brand 221%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 18%)

Demand

Erdmännchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Erdmännchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • erdmännchen133K/yr
  • erdmännchen kuscheltier57K/yr
  • erdmännchen deko16K/yr
  • erdmännchen figur7K/yr
  • erdmännchen figuren12K/yr
  • erdmännchen geschenke19K/yr
  • kuscheltier erdmännchen7K/yr
  • nici erdmännchen6K/yr

Reviews and returns

What reviews say buyers love and hate about Erdmännchen

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
36%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Es ist eine relativ kleine Plüschfigur”
A buyer, on “Gesamtgröße”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Erdmännchen questions

Answered from the same tracked data.