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Engelbert Strauss Kinder

weak search conversion (0.2%) — Engelbert Strauss Kinder doesn't clear our bar today.

Flapen Score

43
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Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

Market size 5Growth 15Conversion 2Competition 95Returns 13Price range 85Avg price 95Brand share 66Review moat 77Quality gap 50
This niche Category average · 2,560 niches

Is Engelbert Strauss Kinder profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Engelbert Strauss Kinder is a €22K/yr Amazon Germany market (405K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 43/100.

Engelbert Strauss Kinder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.7% over the last 90 days and 0.2% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr2K
Search volume / yr-20.7%405K
Conversion rate0.2%
Avg price€30.14

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers34 · 76
Top-5 product click share19%
Open market35%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 111 products

Sponsored placement58%
New entrants (1y)17· 0 succeeded
Avg rating4.5★
Avg reviews459

Top Engelbert Strauss Kinder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

€0€439€878€1K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

76

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

19%

Top 20: 50%

Open market

30%

  • Engelbert Strauss23%
  • Planam21%
  • NATUST8%
  • Daysskk7%
  • FLYGAGA6%
  • CALBOUNT4%

Engelbert Strauss Kinder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume405KCVR0.2%Products111Brands34Top 5 Brands65%OOS Rate0.1%Rating4.5★Reviews459Avg BSR#150
10K6KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.3×

Top Engelbert Strauss Kinder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • engelbert strauss kinder171K/yr
  • arbeitshose kinder118K/yr
  • kinder arbeitshose38K/yr
  • engelbert strauss kinder hose20K/yr
  • engelbert strauss arbeitshose kinder13K/yr
  • strauss arbeitshose kinder11K/yr
  • arbeitshose kinder engelbert strauss8K/yr
  • engelbert strauss kinder sale5K/yr
  • arbeitskleidung kinder8K/yr
  • arbeitshosen kinder6K/yr

What reviews say buyers love and hate about Engelbert Strauss Kinder

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Gesamtgröße24%

Passt

Qualität insgesamt24%

Gute, robuste Qualität

Haltbarkeit8%

Hoffe er hält wieder so gut, wie der letzte Schuh

Komfort insgesamt8%

bequem

beworben Vs Tatsächliches Produkt7%

Wie erwartet

What buyers complain about

85% of reviews
Gesamtgröße28%

Fällt etwas kleiner aus

Haltbarkeit17%

Aber nach nem halben Tag ist die Naht der Hosentasche aufgegangen

Dicke11%

Der Bund ist sogar für eine dünne, 122 cm große Asiatin ziemlich eng an der Grenze, aber das hat ihr nicht groß ausgemacht

Nähen/Finish/Polieren8%

Keine guten Nähte

Dünn8%

Dünner Stoff und weit an den Beinen

Engelbert Strauss Kinder return rate & reasons

Why buyers send it back, as a share of all return requests.

8.4%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Länge
8%
3Breite
6%
4Dünn
6%
5Materialqualität
6%

Common Engelbert Strauss Kinder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Engelbert Strauss Kinder 43/100 on Amazon Germany — Skip it. The niche generates €22K/yr across 111 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -20.7% over the last 90 days.
Search demand for Engelbert Strauss Kinder on Amazon Germany peaks in Apr–Nov–Dec, where the busiest month runs 3.3× the quietest.