Is engelbert strauss kinder profitable to sell on Amazon Germany?

The niche generates €22K/yr across 111 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (43/100).

How competitive is the engelbert strauss kinder niche?

34 brands and 76 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in engelbert strauss kinder?

Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Dicke. The return rate is 8.4% — above our launch gate.

When does demand for engelbert strauss kinder peak?

Demand peaks in Apr–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the engelbert strauss kinder niche?

Listings span €8.32–€60.81; the average listing price is €30.14 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.

engelbert strauss kinder

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible€30.14

avg listing price — sweet spot $15–$100

Price range

Great€8.32–€60.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great459.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Returns

Bad8.4%

return rate — above 5% kills the launch gate

Market size

Bad€22K

€22K/yr · 405K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon Germany niche tracking, engelbert strauss kinder is a €22K/yr Amazon Germany market (405K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

engelbert strauss kinder market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €45K–€60K; units × avg price
Conversion rate: 0.2%
Avg BSR: #150
Page quality: 0%
Prime: 70%
Sponsored: 58%
Out of stock: 0.1%
Avg brand age: 51 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

19%

Top 20: 50%

Open market

30%

Engelbert Strauss23%
Planam21%
NATUST8%
Daysskk7%
FLYGAGA6%
CALBOUNT4%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -20.7% search growth over the last 90 days.

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top engelbert strauss kinder search terms

engelbert strauss kinder171K/yr -13.9%0.2% conv.
arbeitshose kinder118K/yr -24.7%0.3% conv.
kinder arbeitshose38K/yr -29.3%0.3% conv.
engelbert strauss kinder hose20K/yr -12.2%0.1% conv.
engelbert strauss arbeitshose kinder13K/yr -16.2%0.4% conv.
strauss arbeitshose kinder11K/yr -6.9%0.4% conv.
arbeitshose kinder engelbert strauss8K/yr -14.7%0.2% conv.
engelbert strauss kinder sale5K/yr -20.4%0.0% conv.
arbeitskleidung kinder8K/yr -43.7%0.2% conv.
arbeitshosen kinder6K/yr -36.5%0.0% conv.

All search terms

Top engelbert strauss kinder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Engelbert Strauss Unisex - Kinder Bundhose e.s.Motion 2020 Farbe:schwarz/warngelb/warnorange Größe:110/116

Engelbert Strauss€56.474.0★12 rev

Planam 6110 Junior-Hose - Optimale Sicherheit und Komfort - Farbe: Anthrazit/Gelb - Größe: 158

Planam€21.214.5★2,545 rev

Planam 6112098 Kinderhose - Farbe oliv/orange - Doppelgrößen (Größennummer = Körpergröße) 98

Planam€19.234.5★2,545 rev

Planam 6110 Junior-Hose - Optimale Sicherheit und Komfort - Farbe: Anthrazit/Gelb - Größe: 110

Planam€22.004.5★2,545 rev

FLYGAGA Kinder Outdoorhose Wanderhose Zip Off Hose abnehmbare hosebeine Shorts Trekkinghose Unisex Jugend Mädchen Sommer mit Gürtel Schnelltrocknend Atmungsaktiv Schwarz XS

FLYGAGA€24.194.2★193 rev

Newest

by launch date

CALBOUNT Jungen Wanderhose Kinder Wasserdicht Trekkinghose Elastische Taille Outdoorhose Grün 130

CALBOUNT€19.5697 rev

1y ago

SERENYOU wasserdichte Hose Kinder Jungen Wanderhose Dünn leichte Trekkinghose Jungs Jogginghosen 158-164 Schwarz

SERENYOU€17.1099 rev

1y ago

Engelbert Strauss Unisex - Kinder Bundhose e.s.Motion 2020 Farbe:schwarz/warngelb/warnorange Größe:110/116

Engelbert Strauss€56.4712 rev

1y ago

Engelbert Strauss Unisex - Kinder Bundhose e.s.Motion 2020 Farbe:schwarz/warngelb/warnorange Größe:158/164

Engelbert Strauss€55.8627 rev

1y ago

CAMLAKEE Wasserdicht Outdoorhose Kinder Trekkinghose Jungen Wanderhose Softshellhose Cargo Jogger Jungs Hose mit Elastische Taille Schwarz DE:134-140 (Herstellergröße 140)

CAMLAKEE€20.34459 rev

2y ago

What buyers say about engelbert strauss kinder

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße24%

“Passt”

Qualität insgesamt24%

“Gute, robuste Qualität”

Haltbarkeit8%

“Hoffe er hält wieder so gut, wie der letzte Schuh”

Komfort insgesamt8%

“bequem”

beworben Vs Tatsächliches Produkt7%

“Wie erwartet”

Benutzerfreundlichkeit4%

“Einwandfreie Hose für kleine Arbeiter”

Preis-Leistungs-Verhältnis4%

“Tolle Hose mit guten Preis-Leistungsverhältnis”

Wärme3%

“Es hat sehr gut warm gehalten”

Materialqualität2%

“Stoff fühlt sich gut an”

Dicke2%

“Er ist sehr schlank, der Gürtel hat sich super enger und weiter machen lassen”

What buyers complain about

Gesamtgröße28%

“Fällt etwas kleiner aus”

Haltbarkeit17%

“Aber nach nem halben Tag ist die Naht der Hosentasche aufgegangen”

Dicke11%

“Der Bund ist sogar für eine dünne, 122 cm große Asiatin ziemlich eng an der Grenze, aber das hat ihr nicht groß ausgemacht”

Nähen/Finish/Polieren8%

“Keine guten Nähte”

Dünn8%

“Dünner Stoff und weit an den Beinen”

Griff8%

“Leider ist mein Sohn sehr schmal, da rutscht der Gürtel etwas”

Preis-Leistungs-Verhältnis4%

“Nur wesentlich günstiger”

Top return reasons

Gesamtgröße48%

Länge8%

Breite6%

Dünn6%

Materialqualität6%

Taillenpassform5%

Farbe3%

Oberschenkel fit3%

Qualität insgesamt2%

Reißverschlussqualität2%

Common questions

Is engelbert strauss kinder profitable to sell on Amazon Germany?: The niche generates €22K/yr across 111 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (43/100).
How competitive is the engelbert strauss kinder niche?: 34 brands and 76 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in engelbert strauss kinder?: Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Dicke. The return rate is 8.4% — above our launch gate.
When does demand for engelbert strauss kinder peak?: Demand peaks in Apr–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the engelbert strauss kinder niche?: Listings span €8.32–€60.81; the average listing price is €30.14 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.

engelbert strauss kinder

engelbert strauss kinder market data

Competition & brand share

Demand & seasonality

Top engelbert strauss kinder search terms

Top engelbert strauss kinder products on Amazon

Top sellers

Newest

Trending

What buyers say about engelbert strauss kinder

What buyers love

What buyers complain about

Top return reasons

Common questions

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